Sanjeev Roy

Research and secure new business leads focusing on traditional and digital printing solutions. Engage with key decision-makers such as marketing teams, designers, and procurement managers to build relationships and identify opportunities. Highlight and communicate the company’s competitive strengths during cold-calls. Stay current with industry trends and emerging technologies to provide innovative solutions and maintain a competitive edge. Collaborate with production teams to ensure client specifications are met with high-quality standards and timely delivery.

Led a team of 15 sales professionals across Vancouver, Edmonton, and Calgary markets. Developed and implemented targeted cold-calling and new customer acquisition strategies for West Key and its sister company Xibita. Identified performance gaps and provided coaching to the sales team, resolving roadblocks and customer issues. Led expansion of product offerings to include New Media tools such as Augmented Reality (AR), Virtual Reality (VR), and Near-Field Communication (NFC). Ensured all customer interactions adhered to West Key’s high standards of professionalism.

Generated over $25,000 in sales revenue through independently researched high-value leads. Oversaw and managed key deals within both U.S. and Canadian markets, driving revenue growth and expanding the company’s reach. Led and mentored a team of 20 sales representatives across Alberta and British Columbia. Developed and presented project reports for the company president, providing team updates and strategic growth recommendations. Effectively promoted the company’s unique strengths and capabilities to prospective clients, enhancing brand positioning and securing new business opportunities.