Hello! I'm Daniela, a passionate marketing professional specializing in content marketing, global online event coordination, and demand generation. I have extensive experience managing and coordinating digital campaigns, webinars, and events, collaborating cross-functionally with sales, SEO, product marketing, and external vendors to deliver impactful marketing projects worldwide. My expertise also includes utilizing CRM systems, digital analytical tools, and preparing performance reports to optimize marketing efforts and results. I hold a Bachelor Degree in PR and Communication and have earned certificates in advanced English and Google Marketing. My career spans roles in reputed companies such as Veeam Software and Acronis, where I've successfully led campaigns, managed resources, and enhanced communication strategies to align business objectives. I am fluent in English and Romanian and am enthusiastic about leveraging my skills to create valuable marketing experiences and grow professionally.…

Daniela Pugna

Hello! I'm Daniela, a passionate marketing professional specializing in content marketing, global online event coordination, and demand generation. I have extensive experience managing and coordinating digital campaigns, webinars, and events, collaborating cross-functionally with sales, SEO, product marketing, and external vendors to deliver impactful marketing projects worldwide. My expertise also includes utilizing CRM systems, digital analytical tools, and preparing performance reports to optimize marketing efforts and results. I hold a Bachelor Degree in PR and Communication and have earned certificates in advanced English and Google Marketing. My career spans roles in reputed companies such as Veeam Software and Acronis, where I've successfully led campaigns, managed resources, and enhanced communication strategies to align business objectives. I am fluent in English and Romanian and am enthusiastic about leveraging my skills to create valuable marketing experiences and grow professionally.…

Available to hire

Hello! I’m Daniela, a passionate marketing professional specializing in content marketing, global online event coordination, and demand generation. I have extensive experience managing and coordinating digital campaigns, webinars, and events, collaborating cross-functionally with sales, SEO, product marketing, and external vendors to deliver impactful marketing projects worldwide. My expertise also includes utilizing CRM systems, digital analytical tools, and preparing performance reports to optimize marketing efforts and results.

I hold a Bachelor Degree in PR and Communication and have earned certificates in advanced English and Google Marketing. My career spans roles in reputed companies such as Veeam Software and Acronis, where I’ve successfully led campaigns, managed resources, and enhanced communication strategies to align business objectives. I am fluent in English and Romanian and am enthusiastic about leveraging my skills to create valuable marketing experiences and grow professionally.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Demand Generation Manager (Campaigns) at Acronis
August 1, 2023 - Present
Managed simultaneous projects including ownership of project briefs, scopes of work, resource allocation, budgets, approvals and timelines. Executed campaign-related projects such as coordination of global rollout of campaigns, partner communication, and regional launch communication management. Developed, planned, and managed global webinars, email drip campaigns, nurture campaigns, newsletters, LinkedIn online events, and podcasts. Tracked project performance using KPIs and tools like Salesforce, PowerBI, and Jira. Created and analyzed marketing campaigns for partners and service providers. Maintained departmental process documents and communication with executive-level partners. Assisted in creating new marketing processes and documentation.
Content Marketing Specialist / Global Online Events Coordinator (Demand Generation) at Veeam Software
April 30, 2023 - September 1, 2025
Coordinated global online content including webinars, product demos, topic development and speaker coordination primarily for the AMER region but also for EMEA and APJ. Managed task tracking and planning using CRM systems. Collaborated with Sales, SEO, Campaigns, Email Marketing, Field and Product Marketing teams to drive global webinar sessions, content creation and promotion. Ensured streamlined event processes including post-production and detailed event reporting across diverse teams. Worked with multiple third-party vendors and utilized digital analytical tools like Google Analytics, Salesforce, and Marketo. Presented reports and recommendations to improve future event results.
Digital Account Executive at Publicis Groupe
August 31, 2022 - September 1, 2025
Handled digital account responsibilities involving gathering and compiling research, data, and information on official government websites for the USA market. Managed large volume of calls with real estate professionals and property representatives nationwide for validation and information gathering. Conducted website audits and profiled buyer personas. Utilized Facebook Ads and Google Ads including Search, Display, and YouTube for advertising campaigns. Supported creation of client brand guidelines and visual system alignment for marketing communications. Managed budgets, forecasts, and cost estimates collaborating with leadership. Worked directly with graphic designers and copywriters to prepare CRM materials and landing page layouts. Served as liaison for communications between internal teams and clients. Developed briefs, annual marketing plans, statements of work, and project templates.
Marketing Intern at Yardi Systems
April 30, 2022 - September 1, 2025
Collected and compiled research, data, and information regarding the USA market on official government websites. Conducted numerous outgoing calls nationwide to real estate professionals and property representatives for information validation and business intelligence. Worked with industry professionals to educate clients on products and services. Conducted website audits and profiled buyer personas. Managed Facebook Ads and Google Ads campaigns (Search, Display and YouTube).
Volunteer & Youth Ambassador at Youth Forum of Romania / Asociatia Impact
January 1, 2014 - Present
Organized multiple events and activities for youth to discuss rights and create volunteering networks. Created partnerships between decision institutions and associations, recruited and coordinated volunteer teams. Supported fundraising processes and managed social media platforms during high school and university. Participated actively in debate clubs and competitions.

Education

Bachelor Degree in PR and Communication at FSPAC, Babes-Bolyai University
January 1, 2017 - January 1, 2020

Qualifications

Cambridge Certificate in Advanced English
January 11, 2030 - September 1, 2025
Google Marketing Certificates
January 11, 2030 - September 1, 2025

Industry Experience

Software & Internet, Professional Services, Real Estate & Construction, Non-Profit Organization, Education