I have a background in Digital and Graphic Design and Content Strategy, with solid experience creating marketing pieces for various platforms and developing user experience-based interfaces. I have honed my skills working for startups, private and public enterprises, approaching each project with a strong user-centered focus. My experience includes UX Writing and UX Research, optimizing communication channels such as chatbots, virtual assistants, websites, and apps, particularly in the investment banking sector. I also led and trained new UX consultants, and have a passion for combining design with effective content strategies to improve user interactions.

Diandra S. Lavareda Mendes Morais

I have a background in Digital and Graphic Design and Content Strategy, with solid experience creating marketing pieces for various platforms and developing user experience-based interfaces. I have honed my skills working for startups, private and public enterprises, approaching each project with a strong user-centered focus. My experience includes UX Writing and UX Research, optimizing communication channels such as chatbots, virtual assistants, websites, and apps, particularly in the investment banking sector. I also led and trained new UX consultants, and have a passion for combining design with effective content strategies to improve user interactions.

Available to hire

I have a background in Digital and Graphic Design and Content Strategy, with solid experience creating marketing pieces for various platforms and developing user experience-based interfaces. I have honed my skills working for startups, private and public enterprises, approaching each project with a strong user-centered focus.

My experience includes UX Writing and UX Research, optimizing communication channels such as chatbots, virtual assistants, websites, and apps, particularly in the investment banking sector. I also led and trained new UX consultants, and have a passion for combining design with effective content strategies to improve user interactions.

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Language

Portuguese
Fluent
English
Advanced
French
Intermediate

Work Experience

UX Writer at Capgemini
December 31, 2025 - September 1, 2025
Worked remotely for Capgemini from 2021 to 2025, involved in UX Research and Content Design for a bank's investment business communication channels. Responsibilities included developing chatbots, virtual assistants, websites, and applications, and proposing improvements using IBM Watson. Served as Tech Lead training and recruiting new UX consultants with a user-centered focus.
UX Writer at Capgemini
December 31, 2025 - September 1, 2025
Developed UX Research and projects as Content Designer (UX Writer) for a bank's investment business communication channels including chatbots, virtual assistants, websites, and applications. Proposed interaction improvements with IBM Watson integration, focusing on user-centered solutions. Additionally, trained and recruited new UX consultants serving as a Tech Lead.
Product Designer (Freelancer) at Freelancer
December 31, 2020 - September 1, 2025
Provided remote services in Brazil designing mobile and web interfaces and managing Google Adwords campaigns from 2013 to 2020.
Graphic and Digital Designer at Sebrae
December 31, 2020 - September 1, 2025
Planned and executed marketing campaigns for inter-municipal events and the largest entrepreneurship fair in the northern region of Brazil, Feira do Empreendedor. Tasks included art direction and producing print and digital graphic materials, as well as developing promotional website interfaces.
Product Designer at Freelancer
December 31, 2020 - September 1, 2025
Provided remote mobile and web interface design and managed Google Adwords campaigns for Brazilian companies.
Graphic and Digital Designer at Sebrae
December 31, 2020 - September 1, 2025
Planned and executed marketing campaigns for inter-municipal events and the largest northern entrepreneurship fair (Feira do Empreendedor). Responsible for art direction and production of printed and digital graphic materials as well as promotional website interfaces.
Product Designer (CMO) & Strategy Business at Açaí Paidégua
December 31, 2018 - September 1, 2025
Planned and executed the mobile application including UX writing, UX design, and UI, along with digital marketing and business execution strategies from 2016 to 2018.
Product Designer at Açaí Paidégua
December 31, 2018 - September 1, 2025
Chief Marketing Officer and Product Designer. Planned and executed a mobile application including UX writing, UX design, UI, digital marketing, and business strategies.
Product Designer at Arte Pará
December 31, 2016 - September 1, 2025
Managed an online system to store and categorize artworks, generating data and graphics during evaluation and judgment processes between 2013 and 2016.
Product Designer at Arte Pará
December 31, 2016 - September 1, 2025
Managed an online artwork storage and categorization system generating data and visuals during artwork evaluation and judgment phases.
Graphic and Digital Designer Intern at Parque de Ciência e Tecnologia Guamá
December 31, 2015 - September 1, 2025
Developed graphic prints and digital content for websites and events, and created logos for various company projects between 2014 and 2015.
Graphic and Digital Designer Intern at Parque de Ciência e Tecnologia Guamá
December 31, 2015 - September 1, 2025
Created graphics for prints, digital media, websites, events, and logos for company projects.

Education

Multimedia Production Graduation degree at Universidade Federal do Pará – UFPA
January 11, 2030 - September 1, 2025
Translator and Interpreter Postgraduate degree at Faculdade Integrada Brasil Amazônia – FIBRA
January 11, 2030 - September 1, 2025
Tourism Graduation degree at Universidade Federal do Pará – UFPA
January 11, 2030 - September 1, 2025
Multimedia Production Graduation degree at Universidade Federal do Pará – UFPA
January 11, 2030 - September 1, 2025
Translator and Interpreter Postgraduate degree at Faculdade Integrada Brasil Amazônia – FIBRA
January 11, 2030 - September 1, 2025
Turism Graduation degree at Universidade Federal do Pará – UFPA
January 11, 2030 - September 1, 2025

Qualifications

Research and Data in UX Design
January 1, 2025 - September 1, 2025
Advanced UI Design Training
January 1, 2025 - September 1, 2025
General English - UK
January 1, 2017 - September 1, 2025
Research and Data in UX Design - TheStarter - Advanced UX Design Courses
January 1, 2025 - September 1, 2025
Advanced UI Design Training - Ui Academy
January 1, 2025 - September 1, 2025
General English - The Language Gallery (UK)
January 1, 2017 - September 1, 2025

Industry Experience

Financial Services, Education, Government, Professional Services, Retail, Other