I'm a Senior Concept Designer with 13 years of experience spanning the game and animation industries, specializing in background and character art, multi-style design, and immersive game UI/UX. I translate creative visions into engaging visual experiences across genres including isometric, slot, RPG roguelike, farm management, kids’ educational games, and animated video content. I'm adept at developing projects from concept to art direction, ensuring visual consistency and collaborating with cross-disciplinary teams to deliver high-quality outcomes under tight timelines. I’ve contributed to notable projects such as Oddbods, Tappy Yoka, and Dong Dong Long, taking on hands-on concept development as well as art direction. My strengths include world-building, mood and atmosphere, prop and environment design, and a strong sense of storytelling through visuals. I enjoy mentoring teammates and shaping a cohesive visual language across diverse art styles.

Lee Kok Wei

I'm a Senior Concept Designer with 13 years of experience spanning the game and animation industries, specializing in background and character art, multi-style design, and immersive game UI/UX. I translate creative visions into engaging visual experiences across genres including isometric, slot, RPG roguelike, farm management, kids’ educational games, and animated video content. I'm adept at developing projects from concept to art direction, ensuring visual consistency and collaborating with cross-disciplinary teams to deliver high-quality outcomes under tight timelines. I’ve contributed to notable projects such as Oddbods, Tappy Yoka, and Dong Dong Long, taking on hands-on concept development as well as art direction. My strengths include world-building, mood and atmosphere, prop and environment design, and a strong sense of storytelling through visuals. I enjoy mentoring teammates and shaping a cohesive visual language across diverse art styles.

Available to hire

I’m a Senior Concept Designer with 13 years of experience spanning the game and animation industries, specializing in background and character art, multi-style design, and immersive game UI/UX. I translate creative visions into engaging visual experiences across genres including isometric, slot, RPG roguelike, farm management, kids’ educational games, and animated video content. I’m adept at developing projects from concept to art direction, ensuring visual consistency and collaborating with cross-disciplinary teams to deliver high-quality outcomes under tight timelines.

I’ve contributed to notable projects such as Oddbods, Tappy Yoka, and Dong Dong Long, taking on hands-on concept development as well as art direction. My strengths include world-building, mood and atmosphere, prop and environment design, and a strong sense of storytelling through visuals. I enjoy mentoring teammates and shaping a cohesive visual language across diverse art styles.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Concept Artist at IGG pte ltd (I Got Game)
September 1, 2025 - September 12, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs that establish mood, world-building, and gameplay readability. Designed character concepts and illustrations tailored for RPG and slot game mechanics. Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG slot game projects, balancing functionality with engaging visual appeal.
Senior Environment Artist at Mattel163
October 1, 2023 - September 12, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity. Created prop art assets across a wide range of themes to support world-building and interactive elements. Produced illustrations for story-driven content, enhancing narrative depth and audience engagement.
Senior Concept Artist at NetEase Games
November 1, 2021 - September 12, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG and slot game projects, balancing functionality with engaging visual appeal. Achieved S-grade performance rating in employee evaluations. Selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist/UI Designer at Playstudio Inc
March 1, 2019 - September 12, 2025
Worked remotely on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets tailored to each theme for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes, maintaining a cohesive player experience.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - September 12, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and enhance scene detail. Developed character designs aligned with each show’s style, personality, and target audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - September 12, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - September 12, 2025
Designed background to establish engaging and playful environments. Designed prop assets that supported storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at IGG pte ltd (I Got Game)
September 1, 2025 - September 12, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs establishing mood, world-building, and gameplay readability. Designed character concepts and illustrations for RPG and slot game mechanics. Contributed to the development of an isometric board-style roguelike game.
Senior Environment Artist at Mattel163
October 1, 2023 - September 12, 2025
Designed environment concepts to establish mood, atmosphere, and gameplay clarity. Created prop art assets across diverse themes to support world-building and interactive elements. Produced illustrations for story-driven content to enhance narrative depth and audience engagement.
Senior Concept Artist at Netease Games
November 1, 2021 - September 12, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG/slot game projects. Took on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist/UI Designer at Playstudio Inc
March 1, 2019 - September 12, 2025
Remote work on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - September 12, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and enhance scene detail. Developed character designs aligned with each show’s style and audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - September 12, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone and direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - September 12, 2025
Designed backgrounds to establish engaging environments. Designed prop assets supporting storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at IGG pte ltd
September 1, 2025 - September 12, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs that establish mood, world-building, and gameplay readability. Designed character concepts and illustrations tailored for RPG and slot game mechanics. Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG slot game projects, balancing functionality with engaging visual appeal.
Senior Environment Artist at Mattel163
October 1, 2023 - September 12, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity. Created prop art assets across a wide range of themes to support world-building and interactive elements. Produced illustrations for story-driven content, enhancing narrative depth and audience engagement.
Senior Concept Artist at NetEase Games
November 1, 2021 - September 12, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG slot game projects, balancing functionality with engaging visual appeal. Achieved S-grade performance rating in employee evaluations. Selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist / UI Designer at Playstudios Inc
March 1, 2019 - September 12, 2025
Worked remotely on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets tailored to each theme for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes, maintaining a cohesive player experience.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - September 12, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and enhance scene detail. Developed character designs aligned with each show’s style, personality, and target audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - September 12, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - September 12, 2025
Designed background to establish engaging and playful environments. Designed prop assets that supported storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at IGG pte ltd
September 1, 2025 - October 1, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs to establish mood, world-building, and gameplay readability. Created character concepts and illustrations tailored for RPG and slot mechanics. Contributed to the development of an isometric board-style roguelike game.
Senior Environment Artist at Mattel163
October 1, 2023 - October 1, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity. Created prop art assets across a wide range of themes to support world-building and interactive elements. Produced illustrations for story-driven content, enhancing narrative depth and audience engagement.
Senior Concept Artist at NetEase Games
November 1, 2021 - October 1, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG slot game projects, balancing functionality with engaging visual appeal. Achieved S-grade performance rating in employee evaluations. Selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist / UI Designer at Playstudios Inc
March 1, 2019 - October 1, 2025
Worked remotely on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets tailored to each theme for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes, maintaining a cohesive player experience.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - October 1, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and enhance scene detail. Developed character designs aligned with each show’s style, personality, and target audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - October 1, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - October 1, 2025
Designed background to establish engaging and playful environments. Designed prop assets that supported storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at I Got Game IGG pte ltd
September 1, 2025 - October 1, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling; produced event art and promotional visuals for seasonal campaigns; developed UI assets and layouts optimized for player experience and aesthetic consistency; crafted environment and background designs establishing mood and readability; designed character concepts for RPG and slot mechanics; contributed to the development of an isometric board-style roguelike.
Senior Environment Artist at Mattel163
October 1, 2023 - October 1, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity; created prop art assets across themes to support world-building; produced illustrations for story-driven content.
Senior Concept Artist at NetEase Games
November 1, 2021 - October 1, 2025
Contributed to the development of an isometric board-style roguelike game; delivered polished artwork for RPG/slot projects; selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist/UI Designer at Playstudio Inc
March 1, 2019 - October 1, 2025
Worked remotely on a slot game project with multiple thematic variations; designed slot backdrop art, character and prop assets; created UI elements and illustrations to enhance gameplay clarity and appeal; ensured style consistency across themes.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - October 1, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles; designed prop assets; developed character designs aligned with each show’s style and target audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - October 1, 2025
Designed character concepts; created storyboards; produced background line art; developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - October 1, 2025
Designed background environments; created prop assets to support storytelling and interactive elements; contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at IGG pte ltd, Singapore
September 1, 2025 - October 1, 2025
Designed comic-style visuals to advance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs that establish mood, world-building, and gameplay readability. Designed character concepts and illustrations tailored for RPG and slot game mechanics. Contributed to the development of an isometric board-style roguelike game.
Senior Environment Artist at Mattel163, China Hangzhou
October 1, 2023 - October 1, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity. Created prop art assets across a wide range of themes to support world-building and interactive elements. Produced illustrations for story-driven content, enhancing narrative depth and audience engagement.
Senior Concept Artist at Netease, China Hangzhou
November 1, 2021 - October 1, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG and slot game projects, balancing functionality with engaging visual appeal. Achieved S-grade performance rating in employee evaluations. Selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist / UI Designer at Playstudio Inc
March 1, 2019 - October 1, 2025
Worked remotely on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets tailored to each theme for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes, maintaining a cohesive player experience.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - October 1, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and enhance scene detail. Developed character designs aligned with each show’s style, personality, and target audience.
Character / Background Designer at Robot Playground Media Pte Ltd
September 1, 2014 - October 1, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - October 1, 2025
Designed backgrounds to establish engaging and playful environments. Created prop assets that supported storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.
Senior Concept Artist at IGG Pte Ltd
September 1, 2025 - October 3, 2025
Designed comic-style visuals to enhance narrative and character-driven storytelling. Produced event art and promotional visuals for seasonal campaigns, in-game events, and marketing use. Developed UI assets and layouts optimized for player experience and aesthetic consistency. Crafted environment and background designs that establish mood, world-building, and gameplay readability. Designed character concepts and illustrations tailored for RPG and slot game mechanics. Contributed to the development of an isometric board-style roguelike game.
Senior Environment Artist at Mattel163
October 1, 2023 - October 3, 2025
Designed environment concepts that establish mood, atmosphere, and gameplay clarity. Created prop art assets across a wide range of themes to support world-building and interactive elements. Produced illustrations for story-driven content, enhancing narrative depth and audience engagement.
Senior Concept Artist at NetEase Games
November 1, 2021 - October 3, 2025
Contributed to the development of an isometric board-style roguelike game. Delivered polished artwork for RPG slot game projects, balancing functionality with engaging visual appeal. Achieved S-grade performance rating in employee evaluations. Selected to take on art direction responsibilities for a mystery-based game, guiding visual style and team alignment.
Concept Artist / UI Designer at Playstudio Inc
March 1, 2019 - October 3, 2025
Worked remotely on a slot game project with multiple thematic variations. Designed slot backdrop art, character and prop assets tailored to each theme for visual diversity. Created UI elements and illustrations to enhance gameplay clarity and appeal. Ensured style consistency across themes, maintaining a cohesive player experience.
Concept Artist at One Animation Pte Ltd
August 1, 2018 - October 3, 2025
Created background art for 3D animated kids’ series including Oddbods, Rob the Robot, and Insectibles. Designed prop assets to support storytelling and scene detail. Developed character designs aligned with each show’s style, personality, and target audience.
Concept Artist at Robot Playground Media Pte Ltd
September 1, 2014 - October 3, 2025
Designed character concepts aligned with project style and narrative. Created storyboards to visualize scene flow, pacing, and camera direction. Produced background line art to support environment design and layout. Developed mood boards to establish visual tone, style reference, and creative direction.
Junior Artist / 3D Modeler at One Animation Pte Ltd
March 1, 2014 - October 3, 2025
Designed backgrounds to establish engaging and playful environments. Designed prop assets that supported storytelling and interactive elements. Contributed to 3D modeling of characters and assets for production-ready use.

Education

Diploma in Digital Media Design (3D Animation) at Nanyang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma in Digital Media Design 3D Animation at Nan Yang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma in Digital Media Design 3D Animation at Nanyang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma in Digital Media Design 3D Animation at Nanyang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma at Nanyang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma in Digital Media Design 3D Animation at Nan yang Polytechnic School of Design
April 1, 2009 - April 1, 2012
Diploma in Digital Media Design (3D Animation) at Nanyang Polytechnic School of Design
April 1, 2009 - April 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Software & Internet, Other