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Hi there! I’m Dorcas Baale, a data-driven Social Media Manager who loves turning insights into engaging content and measurable business results. Over 3+ years, I’ve helped brands grow their online presence, boost engagement, and strengthen authority across multiple platforms. I thrive on turning analytics into actionable strategies that resonate with real people and drive real growth. I’m passionate about cross-functional collaboration, trend research, and crafting content that tells a compelling brand story. I regularly leverage tools like Meta Business Suite, LinkedIn Analytics, Canva, CapCut, and influencer partnerships to deliver consistent, high-impact results while keeping the brand voice authentic and human-centered.…Hi there! I’m Dorcas Baale, a data-driven Social Media Manager who loves turning insights into engaging content and measurable business results. Over 3+ years, I’ve helped brands grow their online presence, boost engagement, and strengthen authority across multiple platforms. I thrive on turning analytics into actionable strategies that resonate with real people and drive real growth. I’m passionate about cross-functional collaboration, trend research, and crafting content that tells a compelling brand story. I regularly leverage tools like Meta Business Suite, LinkedIn Analytics, Canva, CapCut, and influencer partnerships to deliver consistent, high-impact results while keeping the brand voice authentic and human-centered.

Dorcas Baale

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi there! I’m Dorcas Baale, a data-driven Social Media Manager who loves turning insights into engaging content and measurable business results. Over 3+ years, I’ve helped brands grow their online presence, boost engagement, and strengthen authority across multiple platforms. I thrive on turning analytics into actionable strategies that resonate with real people and drive real growth. I’m passionate about cross-functional collaboration, trend research, and crafting content that tells a compelling brand story. I regularly leverage tools like Meta Business Suite, LinkedIn Analytics, Canva, CapCut, and influencer partnerships to deliver consistent, high-impact results while keeping the brand voice authentic and human-centered.…Hi there! I’m Dorcas Baale, a data-driven Social Media Manager who loves turning insights into engaging content and measurable business results. Over 3+ years, I’ve helped brands grow their online presence, boost engagement, and strengthen authority across multiple platforms. I thrive on turning analytics into actionable strategies that resonate with real people and drive real growth. I’m passionate about cross-functional collaboration, trend research, and crafting content that tells a compelling brand story. I regularly leverage tools like Meta Business Suite, LinkedIn Analytics, Canva, CapCut, and influencer partnerships to deliver consistent, high-impact results while keeping the brand voice authentic and human-centered.

Available to hire

Hi there! I’m Dorcas Baale, a data-driven Social Media Manager who loves turning insights into engaging content and measurable business results. Over 3+ years, I’ve helped brands grow their online presence, boost engagement, and strengthen authority across multiple platforms. I thrive on turning analytics into actionable strategies that resonate with real people and drive real growth.

I’m passionate about cross-functional collaboration, trend research, and crafting content that tells a compelling brand story. I regularly leverage tools like Meta Business Suite, LinkedIn Analytics, Canva, CapCut, and influencer partnerships to deliver consistent, high-impact results while keeping the brand voice authentic and human-centered.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Brand Communications Manager at AI Chats

June 1, 2025 - Present

Led the social media strategy across LinkedIn, X (Twitter), and Instagram to grow brand visibility for a thought-leadership platform centered around AI, inner growth, and tech conversations. Created and scheduled high-converting content formats (carousels, threads, short-form videos) tailored for tech-savvy audiences. Collaborated with the founder to translate live event takeaways into digestible social media content. Spearheaded influencer and micro-partnership outreach for thought exchange and post amplification across niche AI and mental performance communities. Built and maintained a consistent brand voice that bridges AI innovation with human-centered storytelling.

Social Media Manager at Lumiere & Echo

May 1, 2025 - September 22, 2025

Repositioned brand identity and rebuilt content pillars, increasing average engagement by 72% within the first 6 weeks. Launched and managed a 3x weekly posting cadence featuring infographics, humor, and educational content, boosting follower retention by 40%. Developed polls, trivia, and interactive stories that led to an 85% jump in story views and doubled profile taps. Conducted trend analysis and competitor monitoring weekly to ensure timely, culturally relevant content execution. Collaborated with design and blog teams to deliver cross-channel content that aligned messaging.

Social Media Manager at Techive Africa

June 1, 2024 - Present

Spearheaded a multi-platform content strategy, boosting Instagram engagement by 68% and LinkedIn follower growth by 45% in three months. Owned end-to-end content development and scheduling for four platforms, improving post reach by 60% through audience insights and trend alignment. Analyzed performance metrics using Meta Business Suite and LinkedIn Analytics to optimize campaigns, reducing churn by 30%. Partnered with content creators to launch a founder-led LinkedIn campaign that increased profile visits by 110%. Created UGC-driven campaigns and hashtag strategies that led to a 35% spike in shares and saves.