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I am a marketing and brand professional who has spearheaded multiple projects and campaigns to achieve company yearly targets. I lead timely planning, execution, and launch of projects, producing and reviewing digital contents such as online ads, websites, email marketing, and various digital platforms. I am experienced in using digital marketing tools including Meta Ads, Canva, Salesforce, and others to execute impactful marketing campaigns that drive subscriber growth and revenue lift. Throughout my career, I have developed and coordinated multiple marketing programs across different sectors, particularly telecommunications and retail. I have a strong background in managing digital content, launching promotional materials, and leading cross-team efforts to meet and exceed sales targets. I continually enhance brand presence through creative content, strategic planning, and monitoring campaign performances for continuous improvement.…I am a marketing and brand professional who has spearheaded multiple projects and campaigns to achieve company yearly targets. I lead timely planning, execution, and launch of projects, producing and reviewing digital contents such as online ads, websites, email marketing, and various digital platforms. I am experienced in using digital marketing tools including Meta Ads, Canva, Salesforce, and others to execute impactful marketing campaigns that drive subscriber growth and revenue lift. Throughout my career, I have developed and coordinated multiple marketing programs across different sectors, particularly telecommunications and retail. I have a strong background in managing digital content, launching promotional materials, and leading cross-team efforts to meet and exceed sales targets. I continually enhance brand presence through creative content, strategic planning, and monitoring campaign performances for continuous improvement.

user1071329

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I am a marketing and brand professional who has spearheaded multiple projects and campaigns to achieve company yearly targets. I lead timely planning, execution, and launch of projects, producing and reviewing digital contents such as online ads, websites, email marketing, and various digital platforms. I am experienced in using digital marketing tools including Meta Ads, Canva, Salesforce, and others to execute impactful marketing campaigns that drive subscriber growth and revenue lift. Throughout my career, I have developed and coordinated multiple marketing programs across different sectors, particularly telecommunications and retail. I have a strong background in managing digital content, launching promotional materials, and leading cross-team efforts to meet and exceed sales targets. I continually enhance brand presence through creative content, strategic planning, and monitoring campaign performances for continuous improvement.…I am a marketing and brand professional who has spearheaded multiple projects and campaigns to achieve company yearly targets. I lead timely planning, execution, and launch of projects, producing and reviewing digital contents such as online ads, websites, email marketing, and various digital platforms. I am experienced in using digital marketing tools including Meta Ads, Canva, Salesforce, and others to execute impactful marketing campaigns that drive subscriber growth and revenue lift. Throughout my career, I have developed and coordinated multiple marketing programs across different sectors, particularly telecommunications and retail. I have a strong background in managing digital content, launching promotional materials, and leading cross-team efforts to meet and exceed sales targets. I continually enhance brand presence through creative content, strategic planning, and monitoring campaign performances for continuous improvement.

Available to hire

I am a marketing and brand professional who has spearheaded multiple projects and campaigns to achieve company yearly targets. I lead timely planning, execution, and launch of projects, producing and reviewing digital contents such as online ads, websites, email marketing, and various digital platforms. I am experienced in using digital marketing tools including Meta Ads, Canva, Salesforce, and others to execute impactful marketing campaigns that drive subscriber growth and revenue lift.

Throughout my career, I have developed and coordinated multiple marketing programs across different sectors, particularly telecommunications and retail. I have a strong background in managing digital content, launching promotional materials, and leading cross-team efforts to meet and exceed sales targets. I continually enhance brand presence through creative content, strategic planning, and monitoring campaign performances for continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Product Specialist at PLDT Inc.

January 1, 2022 - Present

Led timely planning, execution, and launch of projects. Produced and reviewed digital contents including online ads, websites, always-on content, EDM, Viber content, and more. Utilized Meta Ads, Canva, Salesforce, and AIA/PTX in campaigns. Led impactful monthly campaigns achieving 180K volume in 2023 and elevated subscriber penetration by 40% in 2022 and 47% in 2023 within the existing PLDT Home base. Launched 2-way SMS messaging simplifying upgrade availment contributing to volume and revenue lift, with considerable cost savings. Strengthened Home Biz upgrade initiatives contributing to exceptional ARPU increase by ₱382 in 2023 and remarkable revenue boost in 2022.

Senior Brand Officer at Smart Communications Inc.

April 30, 2022 - September 2, 2025

Spearheaded multiple projects coordinating with various teams for ATL and BTL executions. Set project targets, produced and crafted digital plans and content, and provided creative direction aligning with the team projects. Monitored and evaluated campaign performance to apply proper adjustments and improvements. Produced digital and merchandise materials for the launch of 5G including awareness, consideration, and conversion materials. Helped strengthen brand and product presence through digital content and merchandise posted across the country. Enabled migration of over 85% of prepaid subscribers to 5G and created prepaid SIM card for market sale.

Marketing Manager at Oakley Philippines

March 1, 2021 - September 2, 2025

Developed 360 marketing campaigns and initiated market research to provide strategic and creative plans. Maintained and expanded media contacts maximizing print, digital, TV, and radio mileage. Identified and initiated promotional activities, trade shows, and events for brand positioning. Coordinated with international counterparts for campaign alignment. Handled multiple campaigns to meet monthly sales goals, consistently exceeding sales targets across retail and e-commerce channels. Launched multiple collections nationwide achieving sales targets well above expectations. Developed e-commerce sites and applied brand presence in Laz Mall and Shopee Mall.

Marketing Associate at First United Broadcasting Corporation

June 30, 2015 - September 2, 2025

Created digital content, advertisements, and PR materials. Organized trade shows in Outlying areas to increase sales and support dealers. Provided marketing materials to support exclusive distributors and dealers.

Customer Service Officer at Power Mac Center, Apple Distributor

February 1, 2015 - September 2, 2025

Identified customer issues, documented data, provided possible solutions, applied initial troubleshooting steps, discussed repair process, and competently explained issue resolution.

Senior Product Specialist at PLDT Inc.

January 1, 2022 - Present

Leading timely planning, execution, and launch of projects. Responsible for producing and reviewing digital contents including online ads, websites, eDM, Viber content, and others. Utilizes Meta Ads, Canva, Salesforce, and AIA/PTX in campaigns. Led impactful monthly campaigns targeting 180K volume and achieving ARPU base of 1,538 in 2023. Elevated subscriber penetration by 40% in 2022 and 47% in 2023 within existing PLDT Home base. Launched 2-way SMS messaging to simplify upgrade availment, contributing significant volume, revenue lifts, and cost savings. Strengthened Home Biz upgrade initiatives contributing to increased ARPU and revenue.

Senior Brand Officer at Smart Communications Inc.

April 30, 2022 - September 2, 2025

Spearheaded multiple projects with proper coordination for ATL and BTL executions. Set project targets, produced and crafted digital plans and contents, and provided creative direction to align with team goals. Monitored and evaluated campaign performance to apply necessary adjustments. Produced digital and merchandising materials for 5G launch covering awareness, consideration, and conversion phases. Increased brand and product presence via digital content and merchandising, achieving over 85% migration of prepaid subscribers to 5G. Created Prepaid SIM card to sell in the market.

Marketing Manager at Oakley Philippines

March 1, 2021 - September 2, 2025

Developed 360 marketing campaigns for Oakley. Initiated market research and analyzed findings to provide strategic and creative plans. Maintained and increased media contacts for print, digital, TV, and radio. Identified and initiated promotional activities, trade shows, and events for brand positioning. Coordinated with international counterparts for campaign alignment. Led multiple campaigns to ensure monthly sales goals with retail monthly target achievements surpassing 100% in most categories. Launched multiple collections nationally with outstanding sales targets achieved. Developed e-commerce sites and applied brand presence in Laz Mall and Shopee Mall.

Marketing Associate at First United Broadcasting Corporation

June 30, 2015 - September 2, 2025

Created digital content, advertisements, and PR materials. Organized trade shows in outlying areas to increase sales and support dealers. Provided marketing materials to support exclusive distributors and dealers.

Customer Service Officer at Power Mac Center, Apple Distributor

February 1, 2015 - September 2, 2025

Identified customer issues, documented data, provided possible solutions and initial troubleshooting. Discussed repair process and competently explained issue resolution.