I am a responsible and motivated professional with experience in graphic design, social media marketing, and experiential marketing. I am organized and adaptable, thriving in dynamic work environments and managing tight deadlines effectively. I enjoy combining creativity with strategic marketing to deliver impactful campaigns and brand experiences. Throughout my career, I have worked on various projects for major brands and agencies, developing my skills in design and marketing leadership. I am passionate about contributing to innovative projects and continuously learning new trends and technologies in the creative industry.

Veronika S Lavcheva

I am a responsible and motivated professional with experience in graphic design, social media marketing, and experiential marketing. I am organized and adaptable, thriving in dynamic work environments and managing tight deadlines effectively. I enjoy combining creativity with strategic marketing to deliver impactful campaigns and brand experiences. Throughout my career, I have worked on various projects for major brands and agencies, developing my skills in design and marketing leadership. I am passionate about contributing to innovative projects and continuously learning new trends and technologies in the creative industry.

Available to hire

I am a responsible and motivated professional with experience in graphic design, social media marketing, and experiential marketing. I am organized and adaptable, thriving in dynamic work environments and managing tight deadlines effectively. I enjoy combining creativity with strategic marketing to deliver impactful campaigns and brand experiences.

Throughout my career, I have worked on various projects for major brands and agencies, developing my skills in design and marketing leadership. I am passionate about contributing to innovative projects and continuously learning new trends and technologies in the creative industry.

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Language

Bulgarian
Fluent
English
Advanced
French
Intermediate

Work Experience

Experiential Marketing Specialist at 121 Agency, Experiential marketing agency
January 1, 2023 - September 2, 2025
Developed and executed experiential marketing campaigns engaging audiences through creative event concepts from 2018 to 2023.
Art Director and Marketing Director at DOM Night Club, Sofia
January 1, 2023 - Present
Lead art direction and marketing strategies for a prominent night club, overseeing branding, promotional campaigns, and creative visuals since 2023.
Curator at Koncept Space Art and Music Space, Sofia
January 1, 2019 - Present
Curated the concept store and related art installations and music events, managing creative output since 2019.
Marketing Events Creative and Graphic Designer at Archer Ideas Advertising agency
January 1, 2018 - September 2, 2025
Responsible for creative marketing events and graphic design projects from 2016 to 2018.
Digital Campaign Creative and Graphic Designer at FCB Sofia Advertising agency
January 1, 2018 - September 2, 2025
Developed digital campaigns and graphics for notable clients such as Philip Morris, NIVEA, and Postbank between 2015 and 2018.
Creative and Art Director at Shona Clothing Brand
January 1, 2015 - Present
Directed creative and art development for a clothing brand since 2015, providing brand visuals and campaign concepts.
Intern - Creative and Graphic Designer at VICE Magazine Internship, Sofia
December 31, 2012 - September 2, 2025
Supported creative and graphic design tasks during internship in 2012.
Intern - Advertising at Publicis Group Internship, Sofia
December 31, 2014 - September 2, 2025
Gained experience in advertising during internship in 2014.
Marketing Events Creative and Graphic Designer at Archer Ideas Advertising agency
January 1, 2018 - September 2, 2025
Created marketing events concepts and designed graphics for Philip Morris campaigns. Led creative design efforts to enhance event marketing material for a major tobacco company while maintaining brand consistency and engagement.
Digital Campaign Creative and Graphic Designer at FCB Sofia Advertising agency
January 1, 2018 - September 2, 2025
Designed digital campaign materials and graphics, collaborating with teams on projects for clients such as NIVEA and Postbank. Focused on delivering visually compelling content that effectively communicated marketing messages across digital channels.
Experiential Marketing Agency Employee at 121 Agency Experiential marketing agency
January 1, 2023 - September 2, 2025
Worked on various experiential marketing projects from 2018 to 2023, engaging customers through innovative marketing experiences. Responsibilities included creative design and event promotion for multiple clients including Carlsberg, Kaufland, SB Tech, Devin and Yettel.
Art Director and Marketing Director at DOM Night Club
January 1, 2023 - Present
Leading art direction and marketing strategies for a popular nightclub. Developed marketing campaigns, visual branding, and curated artistic experiences to enhance the club’s visibility and customer engagement.
Curator of “Koncept Store” at Koncept Space Art and Music Space
January 1, 2019 - Present
Curated and managed artistic and cultural projects including the Koncept Store. Coordinated exhibitions and marketing initiatives to support the art and music community in Sofia.
Creative and Art Director at Shona Clothing Brand
January 1, 2015 - Present
Sole creative and art director for the clothing brand, overseeing the visual identity, product design, and marketing collateral since 2015. Responsible for brand positioning through design, social media, and campaign development.
Freelance Graphic Designer at Various Clients including Carlsberg, Kaufland, SB Tech, Devin and Yettel
January 1, 2018 - Present
Provided freelance graphic design services for major brands, creating visuals for campaigns and marketing materials. Supported client branding efforts with high-quality design work tailored to client needs.
Internship at VICE Magazine
December 31, 2012 - September 2, 2025
Gained initial practical experience in media and publishing through various assignments assisting in art direction and content creation.
Internship at Publicis Group
December 31, 2014 - September 2, 2025
Worked on advertising projects supporting graphic design and creative development within a large multinational agency.
Experiential Marketing Specialist at 121 Agency
January 1, 2023 - September 2, 2025
Worked at an experiential marketing agency focusing on creating engaging marketing experiences from 2018 to 2023.
Freelance Graphic Designer at Various Brands including Carlsberg, Kaufland, SB Tech, Devin, and Yettel
January 1, 2018 - Present
Provided freelance graphic design services for several major brands, producing creative visual content tailored to brand marketing needs.
Art Director and Marketing Director at Club DOM Night Club
January 1, 2023 - Present
Leading art direction and marketing strategy for the night club, focusing on branding, visual communication, and promotional campaign management since 2023.
Curator of "Koncept Store" at Koncept Space Art and Music Space
January 1, 2019 - Present
Curated art store exhibitions and art-related events within a combined art and music space from 2019.
Marketing Events Creative and Graphic Designer at Archer Ideas Advertising Agency
January 1, 2018 - September 2, 2025
Created marketing event creatives and graphic designs for various clients including Philip Morris during 2016 to 2018.
Digital Campaign Creative and Graphic Designer at FCB Sofia Advertising Agency
January 1, 2018 - September 2, 2025
Worked on digital campaigns and graphic design for brands such as NIVEA and Postbank from 2015 to 2018.
Creative and Art Director at Shona Clothing Brand
January 1, 2015 - Present
Creative and art direction for the clothing brand since 2015, developing visual concepts and brand identity.
Internship Graphic Designer at VICE Magazine
January 1, 2012 - September 2, 2025
Internship focused on graphic design and creative work in 2012.
Internship Graphic Designer at Publicis Group
January 1, 2014 - September 2, 2025
Interned in graphic design and advertising-related tasks in 2014.

Education

Bachelor in Fashion Design at National Academy Of Arts, Sofia
January 1, 2007 - January 1, 2011
Master in Graphic Design at New Bulgarian University, Sofia
January 1, 2011 - January 1, 2012
Bachelor in Fashion Design at National Academy of Arts, Sofia
January 1, 2007 - January 1, 2011
Master in Graphic Design at New Bulgarian University, Sofia
January 1, 2011 - January 1, 2012
Bachelor in Fashion Design at National Academy Of Arts
January 1, 2007 - January 1, 2011
Master in Graphic Design at New Bulgarian University
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Telecommunications
    paper Club DOM Art Direction for Social Media
    I work with Club DOM, a nightclub in Sofia, Bulgaria, where I develop the full brand identity, create visuals for events, and produce social media content. I am also responsible for the club's marketing strategy.
    paper Club DOM Art Direction
    I work with Club DOM, a nightclub in Sofia, Bulgaria, where I develop the full brand identity, create visuals for events, and produce social media content. I am also responsible for the club's marketing strategy.
    paper Club DOM brand identity + logo usage guidelines
    I work with Club DOM, a nightclub in Sofia, Bulgaria, where I develop the full brand identity, create visuals for events, and produce social media content. I am also responsible for the club's marketing strategy.