Available to hire
Hi there! With 20 years in marketing and business development, I help companies scale through world-class strategy, growth, and execution. I’ve led global campaigns for Disney, UFC, EA, and Sony, driving acquisition, engagement, and revenue across mobile, console, and digital platforms. Data-driven and commercially minded, I design Go-To-Market plans that deliver results. I’m also a World Champion and age-group World Record Holder—proof of my drive and discipline. I’d love to bring this energy and expertise to your team. Let’s talk!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Intermediate
Work Experience
Business Developer & Marketing Manager at TenCent/Funcom
June 1, 2023 - PresentDeveloping new business within interactive/games, licensing IPs and establishing co-marketing opportunities with major gaming studios worldwide. Managed a budget totaling $48M.
Business Developer & Marketing Manager at TenCent/Funcom
June 1, 2023 - PresentDeveloping new business within interactive/games, licensing IP’s and establishing co-marketing opportunities with the biggest gaming studios in the world. Sold for budget total of $48M.
Business Developer & Marketing Manager at Tencent/Funcom
June 1, 2023 - PresentDeveloping new business within interactive/games, licensing IP’s and establishing co-marketing opportunities with the biggest gaming studios globally. Managed a budget totaling $48M.
Chief Marketing Officer at Sons of Mima B
April 30, 2023 - September 2, 2025Co-founded, led development of- and marketed a quiz platform on the blockchain + released a token on the market. Complete branding of company and product including go to market-strategies and execution. Raised pre-seed and seed funding. Acquired 100k users at super low CAC.
Chief Marketing Officer Sons of Mima at Sons of Mima AB
April 30, 2023 - September 2, 2025Co-founded, led development of and marketed a quiz platform on the blockchain and released a token on the market. Complete branding of company and product including go-to-market strategies and execution. Raised pre-seed and seed funding. Acquired 100k users at super low CAC.
Chief Marketing Officer at Sons of Mima B
April 1, 2023 - September 2, 2025Co-founded, led development of and marketed a quiz platform on the blockchain, including releasing a token on the market. Completed branding of company and product, go-to-market strategies and execution. Raised pre-seed and seed funding. Acquired 100k users at super low CAC.
Business Developer at ETT VVS
December 1, 2022 - PresentBusiness Developer at Ett VVS
December 1, 2022 - PresentChief Marketing Officer & Studio Lead (Contract) at Vortogaming
November 30, 2021 - September 2, 2025Led marketing and community teams across two in-development platforms (1 game, 1 partner publishing platform). Responsible and accountable for studio deliveries from a product marketing standpoint, viable marketing campaigns and assets as well as studio branding. Created quick and agile workflows across funnels and team functions to maximize growth and business results. Designed NFT store and implemented successful sales funnels.
Chief Marketing Officer & Studio Lead (Contract) at Vorto Gaming
November 1, 2021 - September 2, 2025Led marketing and community teams across two in-development platforms (one game, one partner publishing). Responsible for studio deliveries from product marketing standpoint, viable marketing campaigns and assets as well as studio branding. Created agile workflows across funnels and teams to maximize growth and business results. Designed NFT store and implemented successful sales funnels.
Chief Marketing Officer & Studio Lead (Contract) at Vortogaming
November 1, 2021 - September 2, 2025Led marketing and community teams across two in-development platforms (1 game, 1 partner publishing platform). Accountable for studio deliveries from a product marketing standpoint, viable campaigns and assets, and studio branding. Created agile workflows across funnels and teams to maximize growth and business results. Designed NFTs store and implemented successful sales funnels.
Tech Ops Manager (Contract) at Jaktär Jakt AB
August 31, 2021 - September 2, 2025Rebuilt WordPress site from static to media streaming platform and integrated webshop. Various services delivered to external clients, including MasterCard campaign (180000000 impressions at CPM 0.5).
Tech Ops Manager (Contract) at Jakt är Jakt AB
August 1, 2021 - September 2, 2025Rebuilt Wordpress site from static to media streaming platform and integrated webshop. Delivered various services to external clients including a MasterCard campaign with 180000000 impressions at CPM 0.5.
Tech Ops Manager (Contract) at Jaktär Jakt AB
August 1, 2021 - September 2, 2025Rebuilt Wordpress site from static to media streaming platform and integrated webshop. Delivered various services to external clients including MasterCard campaign (180,000,000 impressions at CPM 0.5).
Founder, Product Marketing Manager / Chief Marketing Manager at Wasdera B
October 31, 2020 - September 2, 2025Accountable for marketing, branding, funding and product development of Wasder.gg, a social and tools platform for gamers, including published mobile apps on iOS and Android. Grew platform to over 100,000 users with CAC/CPA under 1kr/$0.1 over 3 weeks (total 180k users). Released a Twitch extension together with Razer, the world’s leading PC gaming peripheral manufacturer.
Founder, Product Marketing Manager / Chief Marketing Manager at Wasdera B
October 1, 2020 - September 2, 2025Accountable for marketing, branding, funding and product development of Wasder.gg, a social and tools platform for gamers including published mobile apps on iOS and Android. Grew platform to over 100,000 users with CAC/CPA less than 1kr/0.1 USD over 3 weeks (total 180k users). Released a Twitch extension in partnership with Razer.
Founder, Product Marketing Manager / Chief Marketing Manager at Wasdera AB
October 1, 2020 - September 2, 2025Accountable for marketing, branding, funding and product development of Wasder.gg, a social and tools platform for gamers, including published mobile apps on iOS and Android. Grew platform to over 100,000 users with CAC/CPA under 1kr/$0.1 over 3 weeks (total 180k users). Released a Twitch extension with Razer, the world’s leading PC gaming peripheral manufacturer.
Digital Marketing Consultant (Contract) at Happypie
August 31, 2018 - September 2, 2025Digital Marketing Consultant (Contract) at Happypie
August 1, 2018 - September 2, 2025Digital Marketing Consultant (Contract) at Happypie
August 1, 2018 - September 2, 2025Interim Chief Marketing Officer at Antler Interactive
July 31, 2018 - September 2, 2025Marketing, PR, brand and product management from strategic down to operative levels of in-house developed virtual reality products and blockchain projects. Analyzed performance and digital sales campaigns across platforms and storefronts. Released several products on the market. Drove CAC/CPA for mobile download and active play to a < 2kr/$0.2.
Interim Chief Marketing Officer at Antler Interactive
July 1, 2018 - September 2, 2025Marketing, PR, brand and product management from strategic down to operative levels of in-house developed virtual reality products and blockchain projects. Analyzed performance and digital sales campaigns across platforms and store fronts. Released several products on the market. Reduced CAC/CPA for mobile download and active play to below 2kr/0.2 USD.
Interim Chief Marketing Officer at Antler Interactive
July 1, 2018 - September 2, 2025Marketing, PR, brand and product management from strategic to operative levels of in-house developed virtual reality products and blockchain projects. Analyzed performance and digital sales campaigns across platforms and store fronts. Released several products on the market. Reduced CAC/CPA for mobile download and active play to under 2kr/$0.2.
Digital Marketing Manager, Global at Viaplay/MTGx (NENT)
January 31, 2017 - September 2, 2025Accountable for social media growth, sales, and engagement tactics across all channels and countries for ViaPlay Sports, Movies, Series, Kids and TVOD services. Developed digital product, brand and marketing strategies across social channels, managed budgets (~4.2 million SEK yearly) and campaign strategy/deployment responsibilities, tool acquisition, internal reporting and co-team leading. Worked closely with PR & Communications team creating optimal sync for social channel content deployment. Assisted in developing Customer Support staffing and strategies. Managed event projects such as Comic Con and Gamex and competition cooperations with industry partners like Warner Brothers, Disney, Sony, Lionsgate with large brands such as Batman, Ghostbusters, Hunger Games, Star Wars, Frozen etc. Met 100% of goals for 5 quarters straight including positive ROI on all activities. Globally recognized for positive and driven attitude, teamwork and business development. Acquired rights for UFC from
Digital Marketing Manager, Global at Viaplay/MTGx (NENT)
January 31, 2017 - September 2, 2025Accountable for social media growth, sales and engagement tactics across all channels and countries for Viaplay Sports, Movies, Series, Kids and TVOD services. Developed digital product, brand and marketing strategies across social channels. Managed budgets (~4.2 million SEK yearly) and campaign strategy/deployment. Co-led internal reporting and tool acquisition. Worked closely with PR and Communications teams, optimizing social content deployment and assisted in developing customer support staffing and strategies. Managed collaborations with Warner Brothers, Disney, Sony, Lionsgate on large brands such as Batman, Ghostbusters, Hunger Games, Star Wars, Frozen. Met 100% of goals for 5 quarters straight including positive ROI on all activities. Acquired rights for UFC from Zuffa to be streamed on the platform. Sourced liquidity for 12M SEK expansion of under-developed VVS company, now growing and turning a profit.
Digital Marketing Manager, Global at Viaplay/MTG X (NENT)
January 1, 2017 - September 2, 2025Accountable for social media growth, sales, and engagement tactics across all channels and countries for Viaplay Sports, Movies, Series, Kids, and TVOD services. Developed digital product, brand and marketing strategies across social channels with budget spend around 4.2 million SEK yearly. Managed campaign strategy, tool acquisition, internal reporting and co-team leading. Met all goals for 5 quarters straight including positive ROI on all activities. Licensed UFC rights for streaming on the platform. Sourced liquidity for 12M SEK expansion of under-developed VVS company which is now growing and turning a profit.
Nordic Marketing Manager at Electronic Arts Publishing
August 31, 2014 - September 2, 2025Executed digital and physical product and marketing strategies in the Nordic countries. Owned EA Games (Battlefield / SIMS etc), Sports (FIFA / NHL / Madden / UFC) and BioWare's Nordic (Star Wars) media channels. Included daily business and media strategy partnership cooperation. Managed a team of moderators for community management and communications, planning and executing local events with local PR and contracted agencies. Re-built operations between publishing and offsite Customer Service, creating synergies and business processes. Sold over 500,000 copies of FIFA 14 in the region.
Nordic Marketing Manager at Electronic Arts Pub.
August 1, 2014 - September 2, 2025Executed digital and physical product and marketing strategies in the Nordic countries. Owned EA Games (Battlefield, SIMS etc.), Sports (FIFA, NHL, Madden, UFC), and BioWare's Nordic media channels. Managed a team of moderators for community management and communications, and executed local events co-working with PR and agencies. Rebuilt operations between publishing and off-site customer service, creating synergies and business processes. Sold over 500,000 copies of FIFA 14 in the region.
Nordic Marketing Manager at Electronic Arts Publishing
August 1, 2014 - September 2, 2025Executed digital and physical product and marketing strategies in the Nordic countries. Owned EA Games (Battlefield/SIMS etc), Sports (FIFA/NHL/Madden/UFC), and BioWare’s Nordic (Star Wars) media channels. Managed business and media strategy partnerships daily. Managed a team of moderators for community management and communications, technically planned and executed local events with local PR and contracted agencies. Rebuilt operations between publishing and offsite CS, creating synergies and business processes. Sold over 500,000 copies of FIFA 14 in the region.
Interim Product Manager at Electronic Arts Publishing
July 31, 2014 - September 2, 2025Managed and executed product and marketing strategies in the Nordic countries during an interim period. Point of contact for global and European Product Managers to adapt and deploy local go-to-market plans. Handed off with over 280% more sales in the region vs previous title.
Interim Product Manager at Electronic Arts Pub.
July 1, 2014 - September 2, 2025Managed and executed product and marketing strategies in the Nordic countries during an interim period. Served as point of contact for global and European product managers to adapt and deploy local go-to-market plans. Increased sales in the region by over 280% versus previous title.
Interim Product Manager at Electronic Arts Publishing
July 1, 2014 - September 2, 2025Managed and executed product and marketing strategies in the Nordic countries during an interim period. Acted as point of contact for global and European product managers to adapt and deploy local go-to-market plans. Achieved over 280% more sales in the region vs previous title.
Global Social Media & Community Manager at Avalanche Studios
June 30, 2010 - September 2, 2025Managed and executed social media marketing strategies globally for multiple titles across PC and consoles. Built CMS forums, advocated for community testing and QA sessions along with establishing industry partnerships.
Global Social Media & Community Manager at Avalanche Studios
June 1, 2010 - September 2, 2025Managed and executed social media marketing strategies globally for games including The Hunter and Mad Max - Fury Road. Built CMS forums, advocated for community testing and QA sessions, and established industry partnerships.
Global Social Media & Community Manager at Avalanche Studios
June 1, 2010 - September 2, 2025Managed and executed social media marketing strategies globally for multiple titles across PC and consoles. Built CMS forums, advocated for community testing and QA sessions along with establishing industry partnerships.
Education
MBA in Marketing at Lamar University
January 1, 1998 - January 1, 2003MBA in Marketing at Lamar University
January 1, 1998 - January 1, 2003MBA in Marketing at Lamar University
January 1, 1998 - January 1, 2003Qualifications
Persuasive Presentations, Corporate Presentations
January 1, 2013 - December 31, 2013Persuasive Presentations Corporate Training
January 1, 2013 - December 31, 2013Corporate Presentations Training
January 1, 2013 - December 31, 2013Persuasive Presentations
January 1, 2013 - December 31, 2013Corporate Presentations
January 1, 2013 - December 31, 2013Industry Experience
Gaming, Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods, Financial Services
Experience Level
Expert
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Expert
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Expert
Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
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