I am passionate about designing human-centered solutions and have dedicated over 20 years to UX research, UX architecture, and interaction design. I founded associés, a Swiss design consultancy, to help organizations create user-centered products and services by combining qualitative research with design thinking. As a senior consultant at YOO.digital, I support digital transformation and service innovation in various sectors. At the Basel School of Design, I head the Interaction Design program and lecture on Interactive Media Design and related subjects. Renowned for blending strategy, empathy, and innovative problem-solving across industries, I am committed to developing visionary yet pragmatic solutions that enhance customer experience and digital readiness.…

Daniel Hunziker

I am passionate about designing human-centered solutions and have dedicated over 20 years to UX research, UX architecture, and interaction design. I founded associés, a Swiss design consultancy, to help organizations create user-centered products and services by combining qualitative research with design thinking. As a senior consultant at YOO.digital, I support digital transformation and service innovation in various sectors. At the Basel School of Design, I head the Interaction Design program and lecture on Interactive Media Design and related subjects. Renowned for blending strategy, empathy, and innovative problem-solving across industries, I am committed to developing visionary yet pragmatic solutions that enhance customer experience and digital readiness.…

Available to hire

I am passionate about designing human-centered solutions and have dedicated over 20 years to UX research, UX architecture, and interaction design. I founded associés, a Swiss design consultancy, to help organizations create user-centered products and services by combining qualitative research with design thinking. As a senior consultant at YOO.digital, I support digital transformation and service innovation in various sectors.

At the Basel School of Design, I head the Interaction Design program and lecture on Interactive Media Design and related subjects. Renowned for blending strategy, empathy, and innovative problem-solving across industries, I am committed to developing visionary yet pragmatic solutions that enhance customer experience and digital readiness.

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Skills

Experience Level

Language

German
Fluent
English
Advanced
French
Intermediate
Italian
Beginner

Work Experience

Founder & Director at associés
January 1, 2005 - Present
Founded a Basel-based Swiss design consultancy specializing in user research, interaction design, and usability testing. Help organizations create user-centered products and services across finance, healthcare, cultural institutions, government, tourism, and startups. Led projects in UX and service design for financial platforms, public service digitalization, and healthcare solutions.
Senior Expert – Solution & UX Design at YOO.digital
January 1, 2015 - Present
Consulted in UX design and digital transformation with a focus on human-centered solution design for digital products and services. Provided organizational consulting involving service and process innovation and customer experience design. Served clients in finance (insurance, FinTech), healthcare, Industry 4.0, tourism, public sector, and startups.
Head of Program & Lecturer at Basel School of Design
January 1, 2016 - Present
Lead the HF Interaction Design program (Professional Bachelor). Lecturer in Interactive Media Design (IMD) and IAD. Examination expert for EFZ Swiss Interactive Media Designer (SIMD) certification.

Education

Diploma in Visual Communication / Graphic Design at Schule für Gestaltung Basel
January 11, 2030 - September 2, 2025

Qualifications

Scrum Product Owner (CSPO, Scrum Alliance)
January 11, 2030 - September 2, 2025
Research & Service Innovation Certification (Design Management Institute)
January 11, 2030 - September 2, 2025
Qualitative Research Certification (Freie Universität Berlin)
January 11, 2030 - September 2, 2025

Industry Experience

Financial Services, Healthcare, Government, Travel & Hospitality, Professional Services, Education, Retail, Life Sciences, Manufacturing, Non-Profit Organization, Telecommunications

Skills

Experience Level