Available to hire
I am a Digital Marketing Expert with over a decade of experience in developing and executing advanced digital marketing strategies. I am proficient in SEO, SEM, PPC, social media marketing, email automation, and content strategy. I have a proven track record of driving digital transformation, enhancing online presence, and achieving significant business growth. Skilled in data analytics, project management, and client coordination, I thrive in collaborating with creative, design, and web development teams to create high-quality, SEO-friendly content.
I am adept at directing DVC and TVC production and executing both digital and conventional marketing campaigns, including influencer marketing and local activations. Certified by Google in Digital Marketing, I am passionate about fostering lasting client relationships and delivering exceptional brand experiences.
Experience Level
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Work Experience
Head of Digital Marketing & Client Success at Expert System Solution
June 1, 2022 - PresentSpearheaded the digital marketing department overseeing a team of 15 professionals across SEO, PPC, content, and social media. Developed and implemented a comprehensive digital marketing strategy resulting in a 25% increase in organic traffic and a 20% boost in conversion rates. Launched and managed PPC campaigns on Google Ads and Facebook Ads optimizing for a 35% reduction in CPA. Executed content marketing strategies increasing engagement by 40%. Utilized advanced data analytics tools for continuous improvement through A/B testing and data-driven decision-making. Collaborated with creative, design, and website development teams to produce SEO-friendly websites and high-quality creatives. Managed digital transformation projects integrating CRM and marketing automation tools resulting in a 30% increase in lead generation. Worked closely with clients ensuring tailored marketing solutions and seamless project execution.
Senior Digital Marketing Consultant at Ecologix
May 31, 2022 - September 2, 2025Provided strategic digital marketing consulting to enhance online presence and customer acquisition. Led SEO initiatives achieving a 50% increase in organic search rankings for targeted keywords. Managed SEM campaigns increasing CTR by 45% and reducing CPC by 20%. Conducted comprehensive audits and developed actionable insights to improve website performance and user experience. Created and implemented influencer marketing campaigns collaborating with industry influencers to amplify brand reach and engagement. Designed and executed email marketing automation workflows resulting in a 25% increase in open rates and 15% increase in click-through rates. Directed production of digital video content and TV commercials managing storyboarding and creative direction to ensure compelling visual narratives.
Head of Digital Marketing at Ecologix
December 31, 2020 - September 2, 2025Directed all digital marketing activities leading to a 30% increase in online sales and a 40% increase in ROI. Developed and executed multi-channel digital marketing strategies including SEO, PPC, social media, and email marketing. Orchestrated a major rebranding campaign enhancing brand recognition and driving a 50% increase in social media followers. Led implementation of a programmatic advertising platform achieving a 20% improvement in ad targeting and efficiency. Analyzed customer journey and behavior data to refine marketing strategies improving customer retention by 25%. Managed a $2 million budget optimizing spend across channels to maximize ROI. Collaborated with creative, design, and website development teams producing SEO-friendly websites and high-quality creatives.
Digital Marketing Manager at NexGen Solutions
May 31, 2019 - September 2, 2025Devised and executed digital marketing strategies that increased brand awareness by 40% and customer acquisition by 30%. Managed comprehensive PPC campaigns reducing cost per acquisition by 25% and increasing conversions by 35%. Developed and implemented content marketing strategies resulting in a 50% increase in website traffic and a 30% rise in engagement. Conducted in-depth market research and competitive analysis to inform marketing strategies and identify growth opportunities. Optimized landing pages and website content improving conversion rates by 20%. Planned and executed ATL campaigns including TV, influencer marketing, and print ads achieving wide brand visibility. Managed BTL activities such as promotions, direct marketing, and in-store events enhancing customer engagement and brand presence. Directed production of digital video content and TV commercials managing storyboarding and creative art direction.
Digital Marketing Specialist at Pixel Pulse Media
November 30, 2018 - September 2, 2025Led digital advertising campaigns across Google Ads, Facebook Ads, and LinkedIn achieving high conversion rates and low CPC. Managed SEO initiatives resulting in a 60% increase in organic traffic and improved search engine rankings. Created and executed integrated BTL and ATL marketing campaigns enhancing brand visibility and driving sales growth. Conducted A/B testing and keyword optimization improving campaign performance and achieving a 30% increase in ROI. Developed and managed email marketing campaigns increasing open rates by 20% and click-through rates by 15%. Planned and executed BTL activities such as experiential marketing events and local promotions driving direct customer engagement. Coordinated event marketing efforts organizing corporate events and sponsorships to enhance brand image. Worked with clients across multiple niches managing coordination and communication to deliver customized marketing solutions. Directed production of digital video content and TV commercials
Digital Marketing Specialist at CodeCraft Studios
March 31, 2016 - September 2, 2025Developed and executed advanced SEO and Google Ads strategies increasing online visibility and traffic by 50%. Led national digital campaigns leveraging the latest tools and platforms to drive engagement and conversions. Managed social media marketing campaigns growing followers by 40% and enhancing brand engagement. Conducted detailed analytics and reporting to measure campaign effectiveness and inform future strategies. Fostered enhanced user experiences through effective digital touchpoints management improving customer satisfaction. Planned and managed ATL campaigns including TV commercials and national print advertising building brand awareness. Executed BTL activities such as direct mail campaigns, float activities, and local event sponsorships driving customer engagement. Organized large-scale events and trade shows significantly boosting brand visibility and lead generation. Worked with clients across multiple niches managing coordination and communication to deliver customized
Education
MBA (Marketing) at Middlesex University
January 1, 2014 - January 1, 2016Bachelors in Computer Sciences at UMASS Boston
January 1, 2010 - January 1, 2014Qualifications
Digital Marketing from Google
January 11, 2030 - September 2, 2025Social Media Ads Management from Google
January 11, 2030 - September 2, 2025Social Media Management from PICS
January 11, 2030 - September 2, 2025Advance Google Analytics from Google
January 11, 2030 - September 2, 2025Google Ads Fundamental from Google
January 11, 2030 - September 2, 2025Project Management from LinkedIn
January 11, 2030 - September 2, 2025Advance Google My Business from Google
January 11, 2030 - September 2, 2025Search Engine Optimization from SEMRush
January 11, 2030 - September 2, 2025Industry Experience
Financial Services, Consumer Goods, Healthcare, Retail, Software & Internet, Media & Entertainment
Experience Level
Expert
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