Esla Shehi

Developed and implemented innovative marketing strategies to promote aesthetic, hair transplant, and plastic surgery services. Managed digital marketing campaigns across multiple platforms, increasing brand awareness and patient acquisition. Coordinated influencer collaborations and social media content to target diverse audiences. Designed tailored promotional materials for specific treatments, driving patient engagement and retention. Analyzed market trends and competition to refine marketing efforts and maintain a competitive edge. Established partnerships for patient referrals and mutual benefits. Planned and executed successful campaigns for new treatments including Startormer by Fotona and body mapping technology, contributing to the clinic's growth as a leading advanced aesthetic and medical service provider in Albania.

Lead and manage marketing and business development strategies for three brands within the group: Speed Taxi, Kubo, and City Screens. Developed and implemented long-term marketing plans, managed digital campaigns across Meta, Google, and PR, and built partnerships with media agencies to enhance brand awareness and user acquisition. Coordinated promotional campaigns for urban kiosks with innovative B2B/B2C offers to expand market reach and oversaw digital advertising operations across 27 LED screens, including contract negotiations and strategic reporting. Designed unified communication strategies positioning ELuma Square as a leader in transportation, retail, and outdoor advertising services in Albania.

Spearheaded marketing strategies for all branches across Tirana, Durres, Saranda, and Kosovo, ensuring cohesive and impactful branding. Increased patient acquisition through targeted campaigns tailored to unique demographics of each location, resulting in 70% clinic revenue growth. Managed brand identity ensuring consistency in all marketing communications from digital platforms to physical promotions. Led a diverse marketing team fostering collaboration, creativity, and innovation. Provided training and mentorship to improve team performance and productivity. Developed and executed multi-channel campaigns including social media, email marketing, and local advertising, enhancing brand visibility and patient engagement. Utilized market research and analytics to optimize budget allocation and maximize ROI. Collaborated closely with medical and operations teams to align marketing initiatives with service offerings and patient care standards. Organized community outreach programs and healt