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I am a dedicated and results-driven marketing professional with a strong educational background in Business Administration and Economics, complemented by international experience in China. I have demonstrated expertise as a General Marketing Manager at Doctors Hospital Clinic, overseeing operations across multiple locations in Albania and contributing to strategic growth and brand development. My experience also includes coordinating complex projects like the Minusmap project in Africa, showcasing my adaptability and strong project management skills in challenging environments. Fluent in Chinese and English, I possess a deep understanding of global business practices and am passionate about driving impactful marketing and business development strategies.…I am a dedicated and results-driven marketing professional with a strong educational background in Business Administration and Economics, complemented by international experience in China. I have demonstrated expertise as a General Marketing Manager at Doctors Hospital Clinic, overseeing operations across multiple locations in Albania and contributing to strategic growth and brand development. My experience also includes coordinating complex projects like the Minusmap project in Africa, showcasing my adaptability and strong project management skills in challenging environments. Fluent in Chinese and English, I possess a deep understanding of global business practices and am passionate about driving impactful marketing and business development strategies.

Esla Shehi

Project Manager, Marketing Strategist, Brand Strategist, +1

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I am a dedicated and results-driven marketing professional with a strong educational background in Business Administration and Economics, complemented by international experience in China. I have demonstrated expertise as a General Marketing Manager at Doctors Hospital Clinic, overseeing operations across multiple locations in Albania and contributing to strategic growth and brand development. My experience also includes coordinating complex projects like the Minusmap project in Africa, showcasing my adaptability and strong project management skills in challenging environments. Fluent in Chinese and English, I possess a deep understanding of global business practices and am passionate about driving impactful marketing and business development strategies.…I am a dedicated and results-driven marketing professional with a strong educational background in Business Administration and Economics, complemented by international experience in China. I have demonstrated expertise as a General Marketing Manager at Doctors Hospital Clinic, overseeing operations across multiple locations in Albania and contributing to strategic growth and brand development. My experience also includes coordinating complex projects like the Minusmap project in Africa, showcasing my adaptability and strong project management skills in challenging environments. Fluent in Chinese and English, I possess a deep understanding of global business practices and am passionate about driving impactful marketing and business development strategies.

Available to hire

I am a dedicated and results-driven marketing professional with a strong educational background in Business Administration and Economics, complemented by international experience in China. I have demonstrated expertise as a General Marketing Manager at Doctors Hospital Clinic, overseeing operations across multiple locations in Albania and contributing to strategic growth and brand development.

My experience also includes coordinating complex projects like the Minusmap project in Africa, showcasing my adaptability and strong project management skills in challenging environments. Fluent in Chinese and English, I possess a deep understanding of global business practices and am passionate about driving impactful marketing and business development strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Albanian

Fluent

English

Advanced

Chinese

Advanced

Spanish; Castilian

Intermediate

Work Experience

General Marketing & Business Development Manager at ELuma Square

January 1, 2025 - Present

Lead and manage marketing and business development strategies for three brands within the group: Speed Taxi, Kubo, and City Screens. Developed and implemented long-term marketing plans, managed digital campaigns across Meta, Google, and PR, and built partnerships with media agencies to enhance brand awareness and user acquisition. Coordinated promotional campaigns for urban kiosks with innovative B2B/B2C offers to expand market reach and oversaw digital advertising operations across 27 LED screens, including contract negotiations and strategic reporting. Designed unified communication strategies positioning ELuma Square as a leader in transportation, retail, and outdoor advertising services in Albania.

Marketing Specialist at Lavender Clinic & HTC Group

January 1, 2025 - September 2, 2025

Developed and implemented innovative marketing strategies to promote aesthetic, hair transplant, and plastic surgery services. Managed digital marketing campaigns across multiple platforms, increasing brand awareness and patient acquisition. Coordinated influencer collaborations and social media content to target diverse audiences. Designed tailored promotional materials for specific treatments, driving patient engagement and retention. Analyzed market trends and competition to refine marketing efforts and maintain a competitive edge. Established partnerships for patient referrals and mutual benefits. Planned and executed successful campaigns for new treatments including Startormer by Fotona and body mapping technology, contributing to the clinic's growth as a leading advanced aesthetic and medical service provider in Albania.

General Marketing Manager at Doctors Hospital Group

April 1, 2024 - September 2, 2025

Spearheaded marketing strategies for all branches across Tirana, Durres, Saranda, and Kosovo, ensuring cohesive and impactful branding. Increased patient acquisition through targeted campaigns tailored to unique demographics of each location, resulting in 70% clinic revenue growth. Managed brand identity ensuring consistency in all marketing communications from digital platforms to physical promotions. Led a diverse marketing team fostering collaboration, creativity, and innovation. Provided training and mentorship to improve team performance and productivity. Developed and executed multi-channel campaigns including social media, email marketing, and local advertising, enhancing brand visibility and patient engagement. Utilized market research and analytics to optimize budget allocation and maximize ROI. Collaborated closely with medical and operations teams to align marketing initiatives with service offerings and patient care standards. Organized community outreach programs and healt

Project Manager at Doctors Hospital Group

May 1, 2022 - September 2, 2025

Managed the execution of the Minusmap project with responsibility for operational coordination, overseeing day-to-day operations and coordinating with international teams, local authorities, and NGO partners to facilitate seamless project implementation. Identified potential risks and implemented mitigation strategies to ensure project continuity and safety in a high-risk environment. Managed resource allocation including personnel, equipment, and logistics to optimize efficiency and effectiveness. Maintained strong communication with all stakeholders, providing regular updates and alignment on project goals. Addressed unforeseen challenges with innovative solutions, minimizing disruption to project timeline and objectives. Led a diverse team, providing guidance and support to ensure high performance and morale in a complex working environment. Prepared detailed reports and documentation on project progress, outcomes, and lessons learned, contributing to overall success and future plan