LM

Leticia Moura

Available to hire

I am an experienced marketing analyst with over 4 years in managing paid media campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and TikTok Ads.

About

I am an experienced marketing analyst with over 4 years in managing paid media campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and TikTok Ads. I excel in full-funnel and Account-Based Marketing strategies, especially within the B2B segment, and have solid experience in B2C industries like e-commerce, retail, and telecom. I enjoy optimizing campaigns with budgets exceeding BRL 3 million and driving qualified leads with high conversion rates.

Over the years, I’ve led API integrations with Meta Lead Ads in Brazil, significantly increasing efficiency and lead quality. I’m skilled in analytics and reporting tools such as Google Analytics 4, Looker Studio, and Excel, managing Agile workflows via Jira and Asana, and creating content strategies integrating SEO and AI tools. I thrive on continuous learning and delivering measurable marketing results for my clients.

  • 4 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • PortugueseFluent

Industry experience

  • Retail
  • Consumer Goods
  • Telecommunications
  • Media & Entertainment
  • Software & Internet

More experts in São Paulo, Brazil

Work experience

Junior Media Analyst · CadastraJun 2024 – Sep 2025 · 1 yr 4 mos

Developed full-funnel strategies and media projections. Created dashboards and KPI tracking reports. Applied A/B testing for campaign optimization.

Media Analyst · CadastraJun 2024 – Present · 2 yrs 6 mos

Managed brand and market analysis, presenting results and monitoring closely with clients, partners, and suppliers. Led training and supervision of assistants and analysts. Managed and optimized campaigns across various platforms. Created strategic reports and dashboards. Implemented API integration for offline conversion tracking, enabling omnichannel campaign measurement and optimization. Participated in one of the first projects in Brazil integrating Meta Lead Ads with an API, resulting in a 61% increase in qualified leads and 33% more efficient CPA.

Marketing Media Intern · CadastraSep 2022 – Sep 2025 · 3 yrs 1 mo

Operated media tools and optimized campaigns. Constructed and presented strategic reports.

Education

MBA in Marketing, Branding and Growth · Pontifícia Universidade Católica - RS2025
Multimedia Production · Centro Universitários SENAC2021 – 2022
Advanced English Course C2 Proficient · Wizard2013 – 2020

Certifications and awards· 5

Google Ads: Search, Display, Video, Shopping, Apps, DV3602030 – 2025
Google Analytics: Google Analytics Individual Qualification2030 – 2025
Meta Ads: Meta Certified Media Buying Professional, Performance Marketing Specialist2030 – 2025
LinkedIn Ads: Marketing Strategy & Basic Principles2030 – 2025

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