I am an experienced marketing analyst with over 4 years in managing paid media campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and TikTok Ads. I excel in full-funnel and Account-Based Marketing strategies, especially within the B2B segment, and have solid experience in B2C industries like e-commerce, retail, and telecom. I enjoy optimizing campaigns with budgets exceeding BRL 3 million and driving qualified leads with high conversion rates. Over the years, I've led API integrations with Meta Lead Ads in Brazil, significantly increasing efficiency and lead quality. I'm skilled in analytics and reporting tools such as Google Analytics 4, Looker Studio, and Excel, managing Agile workflows via Jira and Asana, and creating content strategies integrating SEO and AI tools. I thrive on continuous learning and delivering measurable marketing results for my clients.

Leticia Moura

I am an experienced marketing analyst with over 4 years in managing paid media campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and TikTok Ads. I excel in full-funnel and Account-Based Marketing strategies, especially within the B2B segment, and have solid experience in B2C industries like e-commerce, retail, and telecom. I enjoy optimizing campaigns with budgets exceeding BRL 3 million and driving qualified leads with high conversion rates. Over the years, I've led API integrations with Meta Lead Ads in Brazil, significantly increasing efficiency and lead quality. I'm skilled in analytics and reporting tools such as Google Analytics 4, Looker Studio, and Excel, managing Agile workflows via Jira and Asana, and creating content strategies integrating SEO and AI tools. I thrive on continuous learning and delivering measurable marketing results for my clients.

Available to hire

I am an experienced marketing analyst with over 4 years in managing paid media campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and TikTok Ads. I excel in full-funnel and Account-Based Marketing strategies, especially within the B2B segment, and have solid experience in B2C industries like e-commerce, retail, and telecom. I enjoy optimizing campaigns with budgets exceeding BRL 3 million and driving qualified leads with high conversion rates.

Over the years, I’ve led API integrations with Meta Lead Ads in Brazil, significantly increasing efficiency and lead quality. I’m skilled in analytics and reporting tools such as Google Analytics 4, Looker Studio, and Excel, managing Agile workflows via Jira and Asana, and creating content strategies integrating SEO and AI tools. I thrive on continuous learning and delivering measurable marketing results for my clients.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Media Analyst at Cadastra
June 1, 2024 - Present
Managed brand and market analysis, presenting results and monitoring closely with clients, partners, and suppliers. Led training and supervision of assistants and analysts. Managed and optimized campaigns across various platforms. Created strategic reports and dashboards. Implemented API integration for offline conversion tracking, enabling omnichannel campaign measurement and optimization. Participated in one of the first projects in Brazil integrating Meta Lead Ads with an API, resulting in a 61% increase in qualified leads and 33% more efficient CPA.
Junior Media Analyst at Cadastra
June 1, 2024 - September 2, 2025
Developed full-funnel strategies and media projections. Created dashboards and KPI tracking reports. Applied A/B testing for campaign optimization.
Marketing Media Intern at Cadastra
September 1, 2022 - September 2, 2025
Operated media tools and optimized campaigns. Constructed and presented strategic reports.

Education

MBA in Marketing, Branding and Growth at Pontifícia Universidade Católica - RS
January 1, 2025 - September 2, 2025
Multimedia Production at Centro Universitários SENAC
January 1, 2021 - December 31, 2022
Advanced English Course C2 Proficient at Wizard
January 1, 2013 - December 31, 2020

Qualifications

Google Ads: Search, Display, Video, Shopping, Apps, DV360
January 11, 2030 - September 2, 2025
Google Analytics: Google Analytics Individual Qualification
January 11, 2030 - September 2, 2025
Meta Ads: Meta Certified Media Buying Professional, Performance Marketing Specialist
January 11, 2030 - September 2, 2025
LinkedIn Ads: Marketing Strategy & Basic Principles
January 11, 2030 - September 2, 2025
Amazon Ads: Campaign Optimization, Amazon DSP
January 11, 2030 - September 2, 2025

Industry Experience

Retail, Consumer Goods, Telecommunications, Media & Entertainment, Software & Internet