I am a communications and media professional with experience in content creation, social media management, and digital marketing. Being immersed in the social media landscape, I stay up to date with the latest trends, editing techniques, and content strategies across platforms such as Instagram, TikTok, and YouTube. This allows me to create engaging campaigns and fresh ideas that resonate with audiences and boost a brand’s online presence. What sets me apart is my ability to combine creativity with strategic thinking, tailoring content to both reflect current trends and align with business goals.

Alessandra Rast

I am a communications and media professional with experience in content creation, social media management, and digital marketing. Being immersed in the social media landscape, I stay up to date with the latest trends, editing techniques, and content strategies across platforms such as Instagram, TikTok, and YouTube. This allows me to create engaging campaigns and fresh ideas that resonate with audiences and boost a brand’s online presence. What sets me apart is my ability to combine creativity with strategic thinking, tailoring content to both reflect current trends and align with business goals.

Available to hire

I am a communications and media professional with experience in content creation, social media management, and digital marketing. Being immersed in the social media landscape, I stay up to date with the latest trends, editing techniques, and content strategies across platforms such as Instagram, TikTok, and YouTube. This allows me to create engaging campaigns and fresh ideas that resonate with audiences and boost a brand’s online presence. What sets me apart is my ability to combine creativity with strategic thinking, tailoring content to both reflect current trends and align with business goals.

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Language

English
Fluent

Work Experience

Media and Content Assistant (Part-time) at Distinct Marketing Concepts, Toronto, ON
May 1, 2023 - Present
Designed marketing content in Canva and Adobe Creative Cloud to align with company branding. Developed social media campaigns and promotional materials, including flyers and brochures for hotel collections and tourism boards. Partnered with the Marketing Director to deliver audience-tailored campaigns aimed at client objectives. Managed and updated the company database for trade and consumer segments. Proposed and implemented innovative content ideas to enhance marketing strategy and increase client engagement.
Academic Research Assistant at York University, Toronto, ON
May 31, 2025 - September 2, 2025
Conducted systematic literature reviews screening over 50 academic papers using defined criteria. Assisted in developing review methodologies including systematic, scoping, narrative, and umbrella reviews. Analyzed international research trends to support comparative studies and academic publications.
Social Media Manager (Part-time) at Vince Hon Tattoo Studio, Toronto, ON
May 31, 2022 - September 2, 2025
Managed digital presence across multiple social media platforms ensuring consistent branding and engagement. Developed and executed targeted content strategies to increase visibility and attract new clients. Monitored analytics to identify audience trends, optimizing campaigns and improving engagement rates.
Retail Associate / Cashier (Part-time) at Joe Fresh Liquidation Store, Vaughan, ON
December 31, 2024 - September 2, 2025
Processed high-volume transactions with accuracy and efficiency. Maintained inventory and designed merchandise displays to optimize sales. Supported daily operations including register reconciliation and secure deposits.
Retail Sales Associate (Part-time) at Bentley, Vaughan Mills, ON
May 31, 2023 - September 2, 2025
Replenished and organized merchandise with attention to detail. Engaged with customers to recommend products suited to their needs. Collaborated with team members to meet sales goals and deliver excellent service.

Education

B.A. Honours, Communication and Media Studies at York University, Toronto, ON
September 1, 2021 - May 31, 2025
GED | Honour Roll at St. Jean de Brebeuf Catholic Secondary School, Vaughan, ON
September 1, 2016 - June 30, 2020

Qualifications

TCPS CORE-2022 Certification
March 1, 2025 - September 2, 2025
Standard First Aid and CPR-C Certified
January 1, 2015 - September 2, 2025
Swimming Instructor, Lifesaving Society
January 1, 2015 - September 2, 2025
Volunteer Leadership Program – Completed 10-week course
April 1, 2017 - September 2, 2025

Industry Experience

Education, Retail, Media & Entertainment, Travel & Hospitality, Non-Profit Organization