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I am a creative and results-driven social media expert with over 10 years of experience leading impactful campaigns across platforms like TikTok, Instagram, X, YouTube, and Facebook. I specialize in transforming complex issues into viral and platform-native content that inspires action and measurable growth. My expertise lies in rapid experimentation, video-first storytelling, and leading cross-functional teams to engage audiences meaningfully. Throughout my career, I have successfully grown audiences by thousands of percent, launched high-profile campaigns featuring notable personalities, and refined content strategies to boost engagement and conversions. I am passionate about creating shareable content that educates, entertains, and sparks social change while mentoring teams to innovate and connect with diverse communities.…I am a creative and results-driven social media expert with over 10 years of experience leading impactful campaigns across platforms like TikTok, Instagram, X, YouTube, and Facebook. I specialize in transforming complex issues into viral and platform-native content that inspires action and measurable growth. My expertise lies in rapid experimentation, video-first storytelling, and leading cross-functional teams to engage audiences meaningfully. Throughout my career, I have successfully grown audiences by thousands of percent, launched high-profile campaigns featuring notable personalities, and refined content strategies to boost engagement and conversions. I am passionate about creating shareable content that educates, entertains, and sparks social change while mentoring teams to innovate and connect with diverse communities.

Idel Mena

Social Media Manager, Creative Director, Content Creator, +2

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I am a creative and results-driven social media expert with over 10 years of experience leading impactful campaigns across platforms like TikTok, Instagram, X, YouTube, and Facebook. I specialize in transforming complex issues into viral and platform-native content that inspires action and measurable growth. My expertise lies in rapid experimentation, video-first storytelling, and leading cross-functional teams to engage audiences meaningfully. Throughout my career, I have successfully grown audiences by thousands of percent, launched high-profile campaigns featuring notable personalities, and refined content strategies to boost engagement and conversions. I am passionate about creating shareable content that educates, entertains, and sparks social change while mentoring teams to innovate and connect with diverse communities.…I am a creative and results-driven social media expert with over 10 years of experience leading impactful campaigns across platforms like TikTok, Instagram, X, YouTube, and Facebook. I specialize in transforming complex issues into viral and platform-native content that inspires action and measurable growth. My expertise lies in rapid experimentation, video-first storytelling, and leading cross-functional teams to engage audiences meaningfully. Throughout my career, I have successfully grown audiences by thousands of percent, launched high-profile campaigns featuring notable personalities, and refined content strategies to boost engagement and conversions. I am passionate about creating shareable content that educates, entertains, and sparks social change while mentoring teams to innovate and connect with diverse communities.

Available to hire

I am a creative and results-driven social media expert with over 10 years of experience leading impactful campaigns across platforms like TikTok, Instagram, X, YouTube, and Facebook. I specialize in transforming complex issues into viral and platform-native content that inspires action and measurable growth. My expertise lies in rapid experimentation, video-first storytelling, and leading cross-functional teams to engage audiences meaningfully.

Throughout my career, I have successfully grown audiences by thousands of percent, launched high-profile campaigns featuring notable personalities, and refined content strategies to boost engagement and conversions. I am passionate about creating shareable content that educates, entertains, and sparks social change while mentoring teams to innovate and connect with diverse communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Social Media Manager at RepresentUs

January 1, 2024 - Present

Led the full social media strategy for a leading anti-corruption organization, achieving explosive follower growth and increased website traffic. Created viral content blending storytelling, humor, and urgency on complex political issues. Launched a notable AI Deepfake PSA featuring celebrities, driving national discourse on election security. Enhanced engagement and impressions significantly year over year and mentored teams to increase audience connection and content impact.

Social Media Manager at Yes You Can!

January 1, 2024 - September 2, 2025

Directed bilingual brand and content strategies for the top Latino-focused wellness brand in the U.S. Managed an 8-person team and developed campaign calendars tied to key wellness moments. Launched the Chaban Podcast, revitalizing the founder’s career and generating significant revenue. Increased brand awareness and customer acquisition substantially with culturally resonant bilingual content and refined audience targeting. Served as creative director for all social and paid campaigns establishing a distinct Latino wellness voice.

Social Media Manager at Electriq Marketing

June 1, 2022 - September 2, 2025

Led social media strategy for 11 direct-to-consumer brands across industries. Managed client relationships and oversaw content, growth, and influencer campaigns delivering measurable audience and customer acquisition growth. Created tailored short- and long-term strategies that consistently exceeded KPIs and aligned creative, paid, and organic efforts to maximize outcomes.