I’m a creative and detail-oriented designer with 10+ years of experience developing packaging solutions for consumer products across retail and e-commerce. I specialize in dielines, mockups, and production-ready files that align with brand identity and retailer requirements. I thrive when collaborating with marketing, product, and production teams to deliver packaging that resonates with U.S. buyers and scales to international markets, while maintaining consistency across channels and ensuring color accuracy and production feasibility.

Magdalena Martinez

I’m a creative and detail-oriented designer with 10+ years of experience developing packaging solutions for consumer products across retail and e-commerce. I specialize in dielines, mockups, and production-ready files that align with brand identity and retailer requirements. I thrive when collaborating with marketing, product, and production teams to deliver packaging that resonates with U.S. buyers and scales to international markets, while maintaining consistency across channels and ensuring color accuracy and production feasibility.

Available to hire

I’m a creative and detail-oriented designer with 10+ years of experience developing packaging solutions for consumer products across retail and e-commerce. I specialize in dielines, mockups, and production-ready files that align with brand identity and retailer requirements.

I thrive when collaborating with marketing, product, and production teams to deliver packaging that resonates with U.S. buyers and scales to international markets, while maintaining consistency across channels and ensuring color accuracy and production feasibility.

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Language

English
Fluent

Work Experience

Visuals Manager | Senior Graphic Designer | Web Lead at Kiara Sky Professional Nails/Glam and Glits Nail Design
January 1, 2025 - September 3, 2025
Designed packaging systems for dozens of SKUs across nail care, beauty tools, and consumer products including dielines and print-ready artwork. Ensured packaging aligned with brand identity while targeting U.S. retail and e-commerce markets. Prepared files for print and production verifying accuracy and vendor compliance. Designed multi-channel campaigns including digital ads, web layouts, email marketing, and event collateral, maintaining consistency across platforms. Managed asset libraries and brand guidelines. Oversaw production files and vendor coordination ensuring color accuracy. Collaborated with marketing and supply chain teams to meet retailer standards and deliver cohesive packaging solutions. Executed iterative revisions based on stakeholder feedback under tight deadlines.
Graphic Artist & Shop Manager at Laser Light Engravers LLC
January 4, 2016 - July 27, 2018
Managed client communications and revisions ensuring final deliverables met expectations. Designed and prepared artwork for print and laser output maintaining visual quality and accuracy. Supported branding initiatives and implemented new visual identity systems. Handled invoicing, recordkeeping, and digital file management for operations. Oversaw file prep, print accuracy, and material alignment for small-batch runs.
Graphic Design Intern at CSUN Design Hub + Los Angeles Center of Photography
August 24, 2015 - December 18, 2015
Designed web and print collateral for non-profit clients; pitched creative concepts and collaborated in group critiques. Supported gallery programs and youth workshops by assisting instructors and coordinating visual materials.

Education

B.A. in Art - Graphic Design Focus at California State University Northridge
January 1, 2011 - January 1, 2015
Digital Arts Program at Bakersfield College
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services, Manufacturing