user1072737

Owned full responsibility for paid acquisition across multiple ad platforms with a monthly budget over $20,000. Led digital acquisition for a newly launched AI visibility tool, driving high-quality leads internationally. Executed performance-focused ad campaigns for niche product positioning and authored tailored creatives, significantly improving engagement and conversions. Designed and implemented conversion rate optimization experiments, boosting landing page signup rates from 5% to 20-25%.

Managed paid acquisition channels including Meta Ads, Google Ads, influencer marketing, and affiliate marketing, achieving a ROAS of 6. Reduced Meta cost per lead by 20-30%, optimized Google Ads to increase Sales Qualified Leads and ROAS. Executed influencer marketing strategies with ROAS of 20 and automated affiliate marketing operations. Planned and executed Go-To-Market strategies for offline vertical and led creation of high-impact ad creatives and marketing content.

Generated significant revenue from influencer campaigns with a direct ROAS of 2.5. Conducted extensive influencer research building a database of over 3,000 influencers. Managed campaign operations across YouTube and Instagram, optimizing campaigns to increase Sales Qualified Leads by 15%. Implemented rechurn strategies to successfully convert old leads into paying users.