I am an accomplished marketing professional with over 2 years of expertise in developing and executing innovative marketing strategies to increase brand awareness, customer engagement, and revenue growth. I specialize in performance marketing, influencer and affiliate marketing, analytics, and growth strategies, consistently optimizing campaigns to maximize ROI. I am passionate about leveraging data-driven insights and strong stakeholder relationships to craft impactful marketing campaigns. My experience includes leading paid acquisition efforts, managing influencer campaigns, and implementing conversion rate optimization strategies across multiple markets internationally.

I am an accomplished marketing professional with over 2 years of expertise in developing and executing innovative marketing strategies to increase brand awareness, customer engagement, and revenue growth. I specialize in performance marketing, influencer and affiliate marketing, analytics, and growth strategies, consistently optimizing campaigns to maximize ROI. I am passionate about leveraging data-driven insights and strong stakeholder relationships to craft impactful marketing campaigns. My experience includes leading paid acquisition efforts, managing influencer campaigns, and implementing conversion rate optimization strategies across multiple markets internationally.

Available to hire

I am an accomplished marketing professional with over 2 years of expertise in developing and executing innovative marketing strategies to increase brand awareness, customer engagement, and revenue growth. I specialize in performance marketing, influencer and affiliate marketing, analytics, and growth strategies, consistently optimizing campaigns to maximize ROI.

I am passionate about leveraging data-driven insights and strong stakeholder relationships to craft impactful marketing campaigns. My experience includes leading paid acquisition efforts, managing influencer campaigns, and implementing conversion rate optimization strategies across multiple markets internationally.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Growth Marketer at Writesonic
June 30, 2025 - September 2, 2025
Owned full responsibility for paid acquisition across multiple ad platforms with a monthly budget over $20,000. Led digital acquisition for a newly launched AI visibility tool, driving high-quality leads internationally. Executed performance-focused ad campaigns for niche product positioning and authored tailored creatives, significantly improving engagement and conversions. Designed and implemented conversion rate optimization experiments, boosting landing page signup rates from 5% to 20-25%.
Digital Marketing Specialist at AccioJob
April 30, 2025 - September 2, 2025
Managed paid acquisition channels including Meta Ads, Google Ads, influencer marketing, and affiliate marketing, achieving a ROAS of 6. Reduced Meta cost per lead by 20-30%, optimized Google Ads to increase Sales Qualified Leads and ROAS. Executed influencer marketing strategies with ROAS of 20 and automated affiliate marketing operations. Planned and executed Go-To-Market strategies for offline vertical and led creation of high-impact ad creatives and marketing content.
Senior Associate – Influencer Marketing at Growthschool
September 30, 2024 - September 2, 2025
Generated significant revenue from influencer campaigns with a direct ROAS of 2.5. Conducted extensive influencer research building a database of over 3,000 influencers. Managed campaign operations across YouTube and Instagram, optimizing campaigns to increase Sales Qualified Leads by 15%. Implemented rechurn strategies to successfully convert old leads into paying users.
Marketing Associate at AccioJob
June 30, 2024 - September 2, 2025
Led lead generation initiatives on YouTube, Telegram, and LinkedIn, contributing 20% to total lead generation. Managed and expanded affiliate and influencer portfolios by 30%. Conducted campaign performance analysis leading to a 20% decrease in Cost Per Lead and a 35% revenue increase. Collaborated with creative teams on scriptwriting and content creation for ad campaigns and social media promotions.
Growth Intern at AccioJob
August 31, 2023 - September 2, 2025
Managed a team of over 3000 Campus Ambassadors, motivating them to execute targeted college marketing campaigns. Researched and negotiated advertising opportunities across 300+ channels on Telegram, YouTube, and websites. Led influential marketing campaigns on YouTube and applied data analysis to optimize strategies and marketing effectiveness.
Business Development at MyCaptain
January 31, 2022 - September 2, 2025
Led recruitment and training of 40+ campus ambassadors across India. Executed marketing campaigns in colleges generating over 600 monthly leads. Designed effective inbound and outbound follow-up processes achieving a 2.5% conversion rate and generated revenue of ₹75,000 over 2 months. Conducted market research to strategically recruit ambassadors for growth.
Business Development at Lobby Zero
December 31, 2021 - September 2, 2025
Handled social media management including content creation and strategic posting to increase brand awareness. Managed after-sales service operations ensuring positive customer experience. Fostered collaborations with content partners to enhance brand offerings and customer satisfaction.

Education

BA LLB at Calcutta University
January 1, 2018 - January 1, 2023
High School at Shri Ram Narayan Singh Memorial High School
January 1, 2018 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Media & Entertainment