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Hi, I'm Matthew Krstanovic, a results-driven Demand Generation Specialist based in Toronto, Canada. I specialize in lead generation, marketing automation, and sales enablement, and I have extensive experience with platforms such as HubSpot, ZoomInfo MarketingOS, and Google Ads. I thrive in collaborating with sales teams and marketing colleagues to optimize inbound workflows and drive pipeline growth through data-driven, multi-channel campaigns. I'm passionate about leveraging intent-based targeting strategies and SEO to boost engagement and conversion rates. Over the years, I've led cross-functional teams and managed projects focused on website optimization, paid media campaigns, and conversion rate improvements, always aiming to align marketing efforts with core business goals for maximum impact.…Hi, I'm Matthew Krstanovic, a results-driven Demand Generation Specialist based in Toronto, Canada. I specialize in lead generation, marketing automation, and sales enablement, and I have extensive experience with platforms such as HubSpot, ZoomInfo MarketingOS, and Google Ads. I thrive in collaborating with sales teams and marketing colleagues to optimize inbound workflows and drive pipeline growth through data-driven, multi-channel campaigns. I'm passionate about leveraging intent-based targeting strategies and SEO to boost engagement and conversion rates. Over the years, I've led cross-functional teams and managed projects focused on website optimization, paid media campaigns, and conversion rate improvements, always aiming to align marketing efforts with core business goals for maximum impact.

MATTHEW KRSTANOVIC

Marketing Automation Specialist, Digital Marketer, Growth Marketer, +2

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Hi, I'm Matthew Krstanovic, a results-driven Demand Generation Specialist based in Toronto, Canada. I specialize in lead generation, marketing automation, and sales enablement, and I have extensive experience with platforms such as HubSpot, ZoomInfo MarketingOS, and Google Ads. I thrive in collaborating with sales teams and marketing colleagues to optimize inbound workflows and drive pipeline growth through data-driven, multi-channel campaigns. I'm passionate about leveraging intent-based targeting strategies and SEO to boost engagement and conversion rates. Over the years, I've led cross-functional teams and managed projects focused on website optimization, paid media campaigns, and conversion rate improvements, always aiming to align marketing efforts with core business goals for maximum impact.…Hi, I'm Matthew Krstanovic, a results-driven Demand Generation Specialist based in Toronto, Canada. I specialize in lead generation, marketing automation, and sales enablement, and I have extensive experience with platforms such as HubSpot, ZoomInfo MarketingOS, and Google Ads. I thrive in collaborating with sales teams and marketing colleagues to optimize inbound workflows and drive pipeline growth through data-driven, multi-channel campaigns. I'm passionate about leveraging intent-based targeting strategies and SEO to boost engagement and conversion rates. Over the years, I've led cross-functional teams and managed projects focused on website optimization, paid media campaigns, and conversion rate improvements, always aiming to align marketing efforts with core business goals for maximum impact.

Available to hire

Hi, I’m Matthew Krstanovic, a results-driven Demand Generation Specialist based in Toronto, Canada. I specialize in lead generation, marketing automation, and sales enablement, and I have extensive experience with platforms such as HubSpot, ZoomInfo MarketingOS, and Google Ads. I thrive in collaborating with sales teams and marketing colleagues to optimize inbound workflows and drive pipeline growth through data-driven, multi-channel campaigns.

I’m passionate about leveraging intent-based targeting strategies and SEO to boost engagement and conversion rates. Over the years, I’ve led cross-functional teams and managed projects focused on website optimization, paid media campaigns, and conversion rate improvements, always aiming to align marketing efforts with core business goals for maximum impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Demand Generation Specialist at Avanti Software

March 1, 2025 - Present

Lead and execute multi-channel paid advertising campaigns across Google Ads, Meta, LinkedIn, and ZoomInfo to drive high-quality inbound leads and accelerate sales pipeline growth. Own and optimize the website content strategy, collaborating cross-functionally to improve SEO performance and increase organic traffic. Manage end-to-end SEO initiatives including technical audits, content optimization, and keyword strategy to elevate search rankings and brand visibility. Develop and test conversion-focused landing pages and lead magnets, continuously iterating to improve cost per lead and marketing qualified lead conversion rates. Analyze campaign performance using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager to inform data-driven decisions and uncover new demand opportunities.

Inbound Sales & Marketing Specialist at Avanti Software

May 1, 2023 - September 2, 2025

Managed inbound lead nurturing, enhancing conversion rates through strategic email and call cadences. Analyzed data insights to refine marketing qualified lead qualification processes ensuring higher quality leads for sales. Partnered with the sales team to enhance CRM tracking and optimize pipeline performance.

Digital Marketing Specialist at Avanti Software

May 1, 2023 - Present

Managed demand generation campaigns optimizing MQL to SQL conversion rates. Developed and refined email cadences, automation workflows, and lead segmentation in HubSpot. Implemented intent-based marketing strategies using ZoomInfo MarketingOS to increase qualified leads. Led the creation of high-converting landing pages in HubSpot/Webflow, increasing lead capture efficiency. Monitored and optimized Google Ads, LinkedIn Ads, and Capterra campaigns to drive engagement.

Growth Marketing Associate at Divisional

June 1, 2022 - September 2, 2025

Built and optimized landing pages with Unbounce and Webflow, improving conversion rates. Created and managed multi-channel lead generation campaigns across Google, LinkedIn, and Facebook. Utilized UTM tracking and HubSpot analytics to measure campaign effectiveness and refine strategies.