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I help brands uncover meaning at the intersection of culture, business, and human behavior. With over three years of experience in strategy, research, and storytelling, I translate cultural insights into actionable brand platforms and use design as a tool to make those stories resonate. My journey encompasses working with consumer brands and startups, collaborating on projects ranging from participatory storytelling for Sesame Workshop to developing holistic well-being platforms for WeightWatchers. I am passionate about blending culture and business to create meaningful brand experiences.…I help brands uncover meaning at the intersection of culture, business, and human behavior. With over three years of experience in strategy, research, and storytelling, I translate cultural insights into actionable brand platforms and use design as a tool to make those stories resonate. My journey encompasses working with consumer brands and startups, collaborating on projects ranging from participatory storytelling for Sesame Workshop to developing holistic well-being platforms for WeightWatchers. I am passionate about blending culture and business to create meaningful brand experiences.

Srushti Pokerna

Brand Strategist, Brand Designer, Designer, +2

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I help brands uncover meaning at the intersection of culture, business, and human behavior. With over three years of experience in strategy, research, and storytelling, I translate cultural insights into actionable brand platforms and use design as a tool to make those stories resonate. My journey encompasses working with consumer brands and startups, collaborating on projects ranging from participatory storytelling for Sesame Workshop to developing holistic well-being platforms for WeightWatchers. I am passionate about blending culture and business to create meaningful brand experiences.…I help brands uncover meaning at the intersection of culture, business, and human behavior. With over three years of experience in strategy, research, and storytelling, I translate cultural insights into actionable brand platforms and use design as a tool to make those stories resonate. My journey encompasses working with consumer brands and startups, collaborating on projects ranging from participatory storytelling for Sesame Workshop to developing holistic well-being platforms for WeightWatchers. I am passionate about blending culture and business to create meaningful brand experiences.

Available to hire

I help brands uncover meaning at the intersection of culture, business, and human behavior. With over three years of experience in strategy, research, and storytelling, I translate cultural insights into actionable brand platforms and use design as a tool to make those stories resonate.

My journey encompasses working with consumer brands and startups, collaborating on projects ranging from participatory storytelling for Sesame Workshop to developing holistic well-being platforms for WeightWatchers. I am passionate about blending culture and business to create meaningful brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graduate Brand Strategy Projects at School of Visual Arts, NYC

December 31, 2025 - September 2, 2025

Worked on strategic brand projects including Sesame Workshop repositioning through participatory storytelling, developed WeightWatchers’ The Careground platform focusing on holistic well-being, and built brand positioning for Invisible Wave, a chronic illness management startup centered on advocacy and emotional connection. Additionally, created 'Myth & Mind,' a 100-day personal storytelling project blending Indian mythology and modern mental health through illustrated tarot-style cards with strong visual consistency and emotional resonance.

Brand Designer (Strategy & Identity) at Tata Elxsi

December 31, 2023 - September 2, 2025

Conducted stakeholder interviews and user research to synthesize cultural insights informing positioning for consumer brands such as Chicco Baby, Lacto Calamine, and Chaayos. Led development of a winning pitch for a major CNG fuel brand, securing a multi-year client engagement. Advised client teams on brand architecture alignment with consumer behavior to increase consistency and speed-to-market. Translated strategic direction into scalable identity systems enabling smooth implementation across packaging and digital platforms.

Designer Partner at Freelance & Early Projects

January 1, 2021 - Present

Collaborated with wellness and education startups to define brand narratives and visual identities. Increased engagement for Ayurvedic brands by developing culturally grounded, Gen Z-focused campaigns.