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As a multidisciplinary creative, I've had the privilege of helping clients tell their stories by cutting through the daily clutter and resonating authentic experiences/storytelling with their audience. I enjoy the opportunity to confront creative challenges with a fresh perspective. Through initial creative exploration and research, I find it exciting to discover a cohesive design strategy that tells a story in a unique way - capturing a target audience's attention.…As a multidisciplinary creative, I've had the privilege of helping clients tell their stories by cutting through the daily clutter and resonating authentic experiences/storytelling with their audience. I enjoy the opportunity to confront creative challenges with a fresh perspective. Through initial creative exploration and research, I find it exciting to discover a cohesive design strategy that tells a story in a unique way - capturing a target audience's attention.

Eugene Good

Art Director, Illustrator, Creative Director, +1

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As a multidisciplinary creative, I've had the privilege of helping clients tell their stories by cutting through the daily clutter and resonating authentic experiences/storytelling with their audience. I enjoy the opportunity to confront creative challenges with a fresh perspective. Through initial creative exploration and research, I find it exciting to discover a cohesive design strategy that tells a story in a unique way - capturing a target audience's attention.…As a multidisciplinary creative, I've had the privilege of helping clients tell their stories by cutting through the daily clutter and resonating authentic experiences/storytelling with their audience. I enjoy the opportunity to confront creative challenges with a fresh perspective. Through initial creative exploration and research, I find it exciting to discover a cohesive design strategy that tells a story in a unique way - capturing a target audience's attention.

Available to hire

As a multidisciplinary creative, I’ve had the privilege of helping clients tell their stories by cutting through the daily clutter and resonating authentic experiences/storytelling with their audience. I enjoy the opportunity to confront creative challenges with a fresh perspective. Through initial creative exploration and research, I find it exciting to discover a cohesive design strategy that tells a story in a unique way - capturing a target audience’s attention.

Skills

Illustration

Branding

Experience Level

Illustration

Expert

Branding

Expert

Work Experience

Senior Art Director + Illustrator at Joyful Creative

January 1, 2024 - September 2, 2025

Played a major role in building the Joyful brand. Led internal campaigns that strengthened organizational culture and improved team cohesion. Created cohesive brand identities for internal communications and company events, reflecting the company’s mission/vision. Designed visual elements that resonated with employees and helped communicate company culture across various platforms. Clients included Joyful, Diamler, Dutch Bros, Metrognome, Pickathon, Grant Thornton, Anywhere.

Freelance Art Director + Illustrator at Mr. Good

January 1, 2022 - September 2, 2025

Worked with high-profile clients including Dairy Farmers of Wisconsin, pFriem Brewery, and Ikon Pass, crafting custom visual stories for marketing and product experiences. Created VIP kits for Ikon Pass, enhancing customer loyalty through thoughtful design that reflected the brand’s commitment to adventure and experience. Managed multiple creative projects simultaneously, ensuring timely delivery of high-quality work that met or exceeded client expectations.

Art Director + Illustrator at Nemo Design

January 1, 2018 - September 2, 2025

Collaborated with brand strategists to create unique visual identities and narratives for clients across a variety of industries. Directed photoshoots and managed visual content creation, aligning imagery with campaign goals and client visions. Managed the creation of an e-commerce platform, enhancing Nemo’s accessibility and user engagement by 30%. Launched the Nemo Poster Project, producing custom artwork to support local venues and musicians, strengthening community ties.

Art Director + Illustrator at Keen Footwear

January 1, 2020 - September 2, 2025

Developed multi-channel marketing campaigns highlighting sustainable product technology and the brand’s commitment to environmental responsibility. Crafted compelling visual content for retail displays, social media, trade shows, and consumer events, boosting brand awareness and consumer engagement. Designed marketing toolkits that enhanced consumer understanding of sustainability initiatives, contributing to stronger brand loyalty. Conceptualized and designed retail and window displays, enhancing the customer shopping experience and aligning with the brand’s eco-conscious narrative.