Available to hire
I am a result-driven Social Media Marketing Expert and Digital Marketer with over 10 years of professional experience in creating ROI-driven social media and digital marketing campaigns. I work creatively with companies and brands to translate their problems into impactful social media and digital marketing solutions that generate measurable results. Throughout my career, I have developed strong expertise in managing cross-departmental projects and communicating complex messages through compelling multimedia narratives.
My approach combines strategic thinking with hands-on content creation to drive meaningful organizational change through effective communication. I have successfully built strong stakeholder relationships and maintained clear organizational objectives while delivering measurable impact via social media strategies across various platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Fluent
French
Advanced
Work Experience
SEO Google My Business Audit at Le Pain Quotidien
June 12, 2025 - September 2, 2025Conducted SEO Google My Business audit, reviewed strategy, integrated content, and coached SEO via Semrush for the Brussels location.
Social Media Manager & Communication Manager at Fnac Belgium - Vanden Borre (Freelance)
September 30, 2024 - September 2, 2025Developed and rolled out social media strategies for Fnac and Vanden Borre, managed campaign communication and strategy, content creation on Facebook and Instagram, launched TikTok, promoted events via social media, managed paid Meta campaigns, and created video content for sustainability.
Social Media Manager & Community Manager at Ardennes-étape (Freelance)
October 1, 2023 - PresentManaged content calendar translating marketing campaigns to organic social media, created content on Facebook, Instagram, relaunched Pinterest, daily community management on Meta, lead copywriting, launched Google My Business for Ardennes-étape, grew Facebook followers from 89K to 105K organically over 11 months and Instagram from 36K to 47K followers.
Senior Digital Performance Marketer at PwC (Freelance)
September 1, 2023 - September 2, 2025Led digital performance marketing including Google Ads campaign launch and optimization, copywriting for paid campaigns, European eCommerce platform management (SEO, UX), Adobe Campaigns management, Google My Business for multiple countries, paid social media strategy for France, led international SEA meetings, chatbot development via Dialogflow, managed employer advocacy team, and handled Magento and Drupal CMS.
TikTok Content Creator at Employer Advocacy (Freelance)
October 1, 2022 - PresentConceptualized storyboards and filmed/edited TikTok video content.
Founder / Digital Marketer at Natural Tea Shop (Freelance)
January 1, 2023 - PresentConducted business research with AI tools, set up Shopify eCommerce site, managed social media channels, Google My Business, project management with Notion, created content, setup Klaviyo email marketing, and managed paid social media campaigns across platforms.
International Video Digital Marketing at Singapore Disruptive Digital (Freelance)
March 1, 2024 - September 2, 2025Handled YouTube analysis and SEO optimization via TubeBuddy, Klaviyo email marketing, and website video optimization to improve performance.
Social Media Marketing Expert at BNP Paribas Fortis (Freelance)
December 1, 2022 - September 2, 2025Responsible for video marketing (long and short format), employee advocacy via Emplify, social media strategies, training colleagues, 4-eyes check on copywriting, content creation for events and press, and chatbot engagement on social media.
TikTok Relaunch Consultant at Conner Rousseau Vooruit (Freelance)
September 10, 2022 - September 2, 2025Relaunched Conner Rousseau TikTok channel through video strategy, content creation, and paid advertising, growing followers from 1800 to 100K in 7 months.
Social Media Coach at Unifiber (Remote, Freelance)
July 1, 2022 - September 2, 2025Coached social media growth on LinkedIn, Instagram, and Facebook; managed content calendar strategy, community management, content creation, employer advocacy coaching, and paid social coaching.
Google My Business Coach at Google Belgium (Freelance)
December 31, 2021 - September 2, 2025Coached SMEs on Google My Business including account setup, WordPress website setup, content management and strategy, coaching on writing appealing copy for newsletters and social posts, and Google advertising coaching.
Social Media Manager / Digital Marketer at Securex (Freelance)
October 1, 2021 - September 2, 2025Created social media content, managed organic and paid social media marketing, developed 2022 social media strategies, managed employee advocacy, lead generation via HubSpot, Google Ads, YouTube management and optimization, and launched the first IG Reels. Generated more brand awareness and monthly business leads via combined organic and paid campaigns.
Social Media Expert at JDI (Freelance)
December 31, 2020 - September 2, 2025Developed social media strategies including community management, online coaching, content creation (video, pictures, images, animations), paid campaigns, HubSpot management, Google Ads, email automation for clients including Securitas VITO, Proximus SpearIT, Remmico, Link2Europe, Van Oirschot with focus on social media strategy, employer advocacy, online coaching and digital events.
Digital Marketer at Scott Benelux (Freelance)
December 31, 2019 - September 2, 2025Handled digital marketing, HubSpot management, social media management (Facebook, Instagram), event management, and email marketing.
Digital Marketer at V-Pro Equipment (Freelance)
May 1, 2019 - September 2, 2025Managed digital marketing including website SEO, email marketing, social media management (Facebook, Instagram), monthly newsletter, eCommerce, and event management.
Digital Marketer / Social Media at BodyVibes (Freelance)
December 31, 2016 - September 2, 2025Set up new website, managed social media (strategy and content creation), and created newsletters.
Product Manager at Transind (Payroll)
December 31, 2016 - September 2, 2025Responsible for Belgium distribution managing 65 shops specialized in niche sporting goods, national and international B2B accounts, brand analysis and positioning, benchmarking, central buyer role, sales team management, social media management (Facebook, Instagram), email marketing, influencer marketing implementation, event management, direct email marketing, digital feeds for customers/end-users, and digitalizing the company starting in 2009.
ICT Account Manager at AB SYS (Payroll)
September 30, 2001 - September 2, 2025Managed B2B IT projects and business concepts oriented marketing.
ICT Sales Manager at Exell Maxima SA (Payroll)
August 31, 2000 - September 2, 2025Managed sales of hardware and software and served as head of technical service.
Personal Trainer at Sagarmatha (Payroll)
August 31, 1996 - September 2, 2025Personal trainer, spinning instructor, outdoor mountain bike guide, and bike event organizer in Chamonix.
SEO Google My Business Audit at Le Pain Quotidien
June 12, 2025 - September 2, 2025Conducted SEO Google My Business audit, reviewed strategy, integrated content, and provided SEO coaching via Sem Rush for the Brussels location.
Social Media Manager & Communication Manager at Fnac Belgium - Vanden Borre (Freelance)
September 30, 2024 - September 2, 2025Developed and rolled out social media strategies for Fnac and Vanden Borre, managed campaign communication and strategy including content creation for Facebook and Instagram, TikTok rollout, event promotion via social media, paid Meta campaigns setup and management, and video content creation for sustainability campaigns.
Social Media Manager & Community Manager at Ardennes-étape (Freelance)
October 1, 2023 - PresentManaged content calendar, created content for Facebook, Instagram and relaunched Pinterest, daily community management on Meta platforms, lead copywriting for organic social media posts, launched Google My Business profile, developed organic social media strategy resulting in significant follower growth on Facebook and Instagram.
Senior Digital Performance Marketer at PwC (Freelance)
September 1, 2023 - September 2, 2025Led digital performance marketing including campaign launch and optimization via Google Ads, responsible for copywriting for paid campaigns, managed European eCommerce platforms focusing on SEO and UX, Adobe Campaigns management, Google My Business for multiple countries, paid social media strategy for France, led international SEA meetings, developed chatbot using Dialogflow, and managed employer advocacy team.
TikTok Content Creator Job at Employer Advocacy (Freelance) at Employer Advocacy
October 1, 2022 - PresentConceptualized and storyboarded TikTok content, filmed and edited TikTok videos as part of employer advocacy campaign.
Founder & Digital Marketer at Natural Tea Shop (Shopify eCommerce) (Freelance)
January 1, 2023 - PresentConducted business research using AI tools, set up Shopify website, managed social media accounts across Facebook, Instagram, Pinterest, TikTok, managed Google My Business, led project management with Notion, created content, managed Klaviyo email marketing, and ran paid social media campaigns on multiple platforms.
International Video Digital Marketing at Singapore Disruptive Digital (Freelance)
March 1, 2024 - September 2, 2025Performed YouTube analysis and SEO optimization via TubeBuddy, handled Klaviyo email marketing, and optimized website video content to increase performance.
Social Media Marketing Expert at BNP Paribas Fortis (Freelance)
December 1, 2022 - September 2, 2025Managed video marketing including long and short formats, implemented employee advocacy via Embassify, developed social media strategies for new projects, conducted social media training, copywriting review in multiple languages, content creation for events and press, and integrated chatbot solutions via ManyChat for social media engagement.
TikTok Re-launch Consultant at Conner Rousseau Vooruit (Freelance)
September 10, 2022 - September 2, 2025Relaunched Conner Rousseau’s TikTok account with video strategy and content creation, achieving growth from 1800 to 100K followers in 6 months through TikTok paid advertising and strategic video roll-out.
Social Media Coach at Unifiber (Freelance, Remote)
July 1, 2022 - September 2, 2025Provided social media coaching to grow Unifiber's presence on LinkedIn, Instagram, and Facebook, focusing on content management, calendar strategy, community management, content creation, employer advocacy, and paid social media coaching.
Google My Business Coach at Google Belgium (Freelance)
December 31, 2021 - September 2, 2025Coached SMEs on Google My Business setup, content management and strategy, developed accounts and WordPress websites, trained on engaging copywriting for newsletters and social posts, and provided Google advertising coaching.
Social Media Manager / Digital Marketing at Securex (Freelance)
October 1, 2021 - September 2, 2025Handled social media content creation, organic and paid social media marketing, developed social media strategy for 2022, managed employee advocacy campaigns, lead generation via HubSpot, Google Ads, YouTube management and optimization, and launched the first Instagram Reels for Securex.
Social Media Expert at JDI (Freelance)
December 31, 2020 - September 2, 2025Developed social media strategies, community management, online coaching, content creation including video, pictures, animations, managed social media paid campaigns, HubSpot and Google Ads management, and email automation for various clients in security, telecommunications, and digital events.
Digital Marketer at Scott Benelux (Freelance)
December 31, 2019 - September 2, 2025Managed digital marketing and social media for Facebook and Instagram, HubSpot management, event management, and email marketing.
Digital Marketer at V-Pro Equipment (Freelance)
May 1, 2019 - September 2, 2025Handled digital marketing including website SEO and email marketing, social media management of Facebook and Instagram, monthly newsletters, eCommerce, and event management.
Digital Marketer / Social Media at BodyVibes (Freelance)
December 31, 2016 - September 2, 2025Set up new website and managed social media strategy and content creation, and newsletter for BodyVibes.
Product Manager at Transind (Payroll)
December 31, 2016 - September 2, 2025Managed Belgium distribution with 65 shops specialized in niche sporting goods, national and international B2B accounts, brand analysis and positioning, sales team management, social media management, email marketing, influencer marketing, event management, and initiated company digitalization starting in 2009.
ICT Account Manager at ABSYS (Payroll)
September 30, 2001 - September 2, 2025Managed B2B IT projects and oriented business concepts towards B2B marketing.
ICT Sales Manager at Exell Maxima SA (Payroll)
August 31, 2000 - September 2, 2025Sales of hardware and software, responsible as head of technical service.
Personal Trainer at Sagarmatha (Payroll)
August 31, 1996 - September 2, 2025Personal training, spinning instructor, outdoor mountain bike guide, bike events in Chamonix.
Education
Social Media Consultant at Syntra (Leuven)
January 1, 2016 - July 1, 2016Graduate Marketing at KU Leuven Group T (Leuven)
January 1, 2016 - July 1, 2016Social Media Consultant at Syntra (Leuven)
January 1, 2016 - July 1, 2016Graduate Marketing at KUL Groep T (Leuven)
January 1, 2016 - July 1, 2016Qualifications
Driving License: B
January 11, 2030 - September 2, 2025Driving License
January 11, 2030 - September 2, 2025Industry Experience
Retail, Professional Services, Software & Internet, Media & Entertainment, Financial Services, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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