Allan José da Silva
I am a digital marketing professional with hands-on experience in Paid Media and Performance, delivering strategic campaigns for B2B, B2C, and e-commerce across global industry brands such as Straumann, Neodent,…
About
I am a digital marketing professional with hands-on experience in Paid Media and Performance, delivering strategic campaigns for B2B, B2C, and e-commerce across global industry brands such as Straumann, Neodent, Anthogyr, Medentika, and ClearCorrect. I have international exposure in multicultural environments, working closely with global teams across Latin America, the U.S., and Europe, ensuring alignment with local regulations, including GDPR. I specialize in planning, executing, and optimizing multichannel media campaigns with a focus on maximizing ROI/ROAS and aligning strategies with business goals. Experienced in media budget management, reallocating investments based on performance data to prioritize high-converting audiences and platforms. Skilled in A/B testing methodologies to validate creatives, copy, and segmentation, focusing on reducing CAC and increasing conversions. Proficient in performance analysis and reporting, delivering actionable insights and strategic recommendations for continuous optimization. I constantly monitor market trends and platform innovations with a proactive mindset for strategy improvement in competitive environments. I collaborate effectively with Marketing and Sales teams, ensuring full alignment with business strategy and promotional calendars, and actively participate in global media squads, contributing to the development of digital media frameworks, processes, and best practices.
- 4 years' experience
- Joined September 2025
Languages
- EnglishAdvanced
Industry experience
- Consumer Goods
- Healthcare
- Professional Services
- Retail
- Software & Internet
Work experience· 5 roles
Managed digital campaigns for multiple brands across countries and multicultural contexts. Analyzed KPIs and identified optimization opportunities to enhance ROI. Fine-tuned ads across platforms by adjusting targeting, creatives, and formats based on behavioral data. Collaborated with cross-functional and international teams to refine media strategies and boost performance. Developed skills in global-scale performance marketing and data analytics in a fast-paced environment.
Planned, executed, and optimized paid media campaigns for global brands, focusing on B2B strategies and e-commerce performance. Led international projects across LATAM, U.S., and Europe, ensuring compliance with local regulations such as GDPR. Developed integrated marketing strategies including full-funnel approaches and always-on campaigns to generate qualified leads. Monitored KPIs and delivered performance reports with strategic insights to adjust campaigns in real time. Managed media budgets with performance-based reallocations to ensure investment efficiency. Conducted A/B tests on creatives, copy, and audiences, improving conversion rates and lowering CAC. Achieved up to 84% CPL reduction through campaign, audience, and creative optimization. Tracked platform trends (Google Ads, Meta Ads, etc.) and implemented performance-driven innovations. Supported the development of the global digital media squad, helping to standardize best practices and align global media processes. Used GA
Optimized website content, keywords, and structure to boost organic traffic and SEO ranking. Used Google Analytics and other tools to identify performance improvement opportunities. Implemented technical and strategic SEO adjustments in line with algorithm updates. Collaborated with content, media, and tech teams to align SEO actions.
Education
Certifications and awards· 5
Hire Allan José da Silva today
Post a job and invite Allan, or contact them directly. No hidden commission.