I am a digital marketing professional with hands-on experience in Paid Media and Performance, delivering strategic campaigns for B2B, B2C, and e-commerce across global industry brands such as Straumann, Neodent, Anthogyr, Medentika, and ClearCorrect. I have international exposure in multicultural environments, working closely with global teams across Latin America, the U.S., and Europe, ensuring alignment with local regulations, including GDPR. I specialize in planning, executing, and optimizing multichannel media campaigns with a focus on maximizing ROI/ROAS and aligning strategies with business goals. Experienced in media budget management, reallocating investments based on performance data to prioritize high-converting audiences and platforms. Skilled in A/B testing methodologies to validate creatives, copy, and segmentation, focusing on reducing CAC and increasing conversions. Proficient in performance analysis and reporting, delivering actionable insights and strategic recommendations for continuous optimization. I constantly monitor market trends and platform innovations with a proactive mindset for strategy improvement in competitive environments. I collaborate effectively with Marketing and Sales teams, ensuring full alignment with business strategy and promotional calendars, and actively participate in global media squads, contributing to the development of digital media frameworks, processes, and best practices.…I am a digital marketing professional with hands-on experience in Paid Media and Performance, delivering strategic campaigns for B2B, B2C, and e-commerce across global industry brands such as Straumann, Neodent, Anthogyr, Medentika, and ClearCorrect. I have international exposure in multicultural environments, working closely with global teams across Latin America, the U.S., and Europe, ensuring alignment with local regulations, including GDPR. I specialize in planning, executing, and optimizing multichannel media campaigns with a focus on maximizing ROI/ROAS and aligning strategies with business goals. Experienced in media budget management, reallocating investments based on performance data to prioritize high-converting audiences and platforms. Skilled in A/B testing methodologies to validate creatives, copy, and segmentation, focusing on reducing CAC and increasing conversions. Proficient in performance analysis and reporting, delivering actionable insights and strategic recommendations for continuous optimization. I constantly monitor market trends and platform innovations with a proactive mindset for strategy improvement in competitive environments. I collaborate effectively with Marketing and Sales teams, ensuring full alignment with business strategy and promotional calendars, and actively participate in global media squads, contributing to the development of digital media frameworks, processes, and best practices.WWWW…