CAMERON ROBERT DAILEY

Provided data-driven marketing campaigns to launch e-commerce, B2B, and B2C products from inception through to market entry. Designed and implemented SOP-driven workflows for lead generation and campaign execution with automation tools. Conducted competitive and market analyses to advise clients on optimal ad spend allocation. Created and executed full-year marketing strategies for large businesses including leading convenience store chains, achieving consistent growth and measurable return on investment.

Scaled a short-term rental business to over $2M annual recurring revenue with occupancy exceeding 92% across multiple properties. Managed a monthly advertising budget of more than $10K across platforms including Meta, Google, and Airbnb, optimizing campaigns to reduce customer acquisition costs and improve return on ad spend. Standardized operating procedures across properties to ensure consistent quality and customer satisfaction while overseeing day-to-day operations such as cleaning team scheduling and maintenance. Developed performance dashboards to track key performance indicators including occupancy, revenue per listing, and customer acquisition costs.

Built and managed a seasonal rental business reaching profitability for five consecutive years. Supervised a team of eight employees, served over 500 customers annually, and generated revenue exceeding $250,000. Implemented payroll, scheduling, and employee training systems to improve operational efficiency. Led all digital marketing efforts utilizing Meta Ads, Instagram, and email marketing, which increased lead flow by 40% year over year.