I am a Psychology graduate with experience in Digital Marketing and Social Media. I am skilled in analyzing social media data, researching social media content, developing marketing funnels on social media platforms, and creating vertical video content for Instagram and TikTok accounts. Currently, I aim to develop my skills further in digital marketing and related fields. I hold a Master of Science in Psychological Well-being in Clinical Practice and have cultivated experience across various social media management roles, content creation, and digital marketing strategy. I enjoy conceptualizing engaging content and working closely with brands to enhance their social media presence.

Ayu Panji Ariadne Kirana

I am a Psychology graduate with experience in Digital Marketing and Social Media. I am skilled in analyzing social media data, researching social media content, developing marketing funnels on social media platforms, and creating vertical video content for Instagram and TikTok accounts. Currently, I aim to develop my skills further in digital marketing and related fields. I hold a Master of Science in Psychological Well-being in Clinical Practice and have cultivated experience across various social media management roles, content creation, and digital marketing strategy. I enjoy conceptualizing engaging content and working closely with brands to enhance their social media presence.

Available to hire

I am a Psychology graduate with experience in Digital Marketing and Social Media. I am skilled in analyzing social media data, researching social media content, developing marketing funnels on social media platforms, and creating vertical video content for Instagram and TikTok accounts. Currently, I aim to develop my skills further in digital marketing and related fields.

I hold a Master of Science in Psychological Well-being in Clinical Practice and have cultivated experience across various social media management roles, content creation, and digital marketing strategy. I enjoy conceptualizing engaging content and working closely with brands to enhance their social media presence.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Indonesian
Advanced
English
Intermediate

Work Experience

Copywriter at BAHTERA IDE (PT. Bahtera Digital Komunikasi), Jakarta
December 31, 2022 - September 3, 2025
Conceptualized and crafted compelling copies for advertising campaigns. Developed detailed scripts and storyboards for video content productions. Wrote engaging captions for social media posts. Managed and scheduled content on TikTok and Instagram accounts for brands.
Marketing and Content Strategist at SM Brand Marketing Indonesia (PT SMBMIN Indonesia), Jakarta
December 31, 2022 - September 3, 2025
Developed and conceptualized innovative ideas for artists' merchandise and album promotions. Wrote engaging scripts and storyboards for video content aimed at target audiences. Curated and crafted captions providing context for social media content postings. Managed and scheduled content postings on TikTok and Instagram accounts.
Copywriter at BAHTERA IDE (PT. Bahtera Digital Komunikasi)
December 31, 2022 - September 3, 2025
Conceptualized and crafted compelling copies for advertising campaigns. Developed detailed scripts and storyboards for video production. Wrote engaging captions providing context and details for content postings. Managed and scheduled content postings on brands' TikTok and Instagram accounts.
Marketing and Content Strategist at SM Brand Marketing Indonesia (PT SMBM Indonesia Corpora)
December 31, 2022 - September 3, 2025
Developed and conceptualized innovative ideas for artists' merchandise and album promotions. Wrote engaging scripts and storyboards for video content targeting the audience. Curated and crafted captions providing context and details for content postings. Managed and scheduled content postings for TikTok and Instagram accounts.
Associate Account Manager (Relocation Expert) at KosKosan Pty. Ltd, Jakarta
January 1, 2022 - Present
Conducted in-depth research to identify potential clients and developed targeted outreach lists. Developed and executed strategic plans to engage potential clients, built and maintained relationships to understand their needs and provide tailored solutions. Collaborated with cross-functional teams to create customized proposals and pitches.
Associate Account Manager (Relocation Expert) at KosKosan Pty. Ltd
January 1, 2022 - Present
Conducted in-depth research to identify potential clients and developed targeted lists for outreach efforts. Developed and executed strategic plans to connect with and engage potential clients. Built and maintained relationships with clients to understand their needs and provide tailored solutions. Collaborated with cross-functional teams to develop customized proposals and pitches.
Social Media Admin / Content Admin (Volunteer) at Certain.id, Jakarta
December 31, 2021 - September 3, 2025
Managed and maintained Certain.id's social media presence on Twitter and Instagram. Ensured consistency in branding, tone, and voice across all platforms. Wrote, edited, and published high-quality engaging content. Developed content calendars for timely and relevant postings.
Social Media Admin / Content Admin (Volunteer) at Certain.id
December 31, 2021 - September 3, 2025
Managed and maintained the social media presence on Twitter and Instagram. Ensured consistency in branding, tone, and voice across all social media platforms. Wrote, edited, and published high-quality, engaging content. Developed content calendars for timely and relevant posting.
Student Placement/Internship at Standwalk Organization, Manchester
December 31, 2020 - September 3, 2025
Assisted service users with daily living activities such as personal care, mobility, and nutrition. Provided emotional support and companionship promoting mental and emotional well-being.
Student Placement / Intern at Standwalk Organisation, Manchester
December 31, 2020 - September 3, 2025
Assisted service users with daily living activities such as personal care, mobility, and nutrition. Provided emotional support and companionship to promote mental and emotional well-being.

Education

Master of Science (MSc) in Psychological Well-being in Clinical Practice at Faculty of Health, Psychology & Social Care, Manchester Metropolitan University
January 1, 2019 - January 1, 2020
Bachelor of Psychology (S.Psi) at Faculty of Psychology, Universitas Pancasila
January 1, 2015 - January 1, 2019
Master of Science (MSc) in Psychological Well-being in Clinical Practice at Manchester Metropolitan University
January 1, 2019 - January 1, 2020
Bachelor of Psychology (S.Psi) at Universitas Pancasila
January 1, 2015 - January 1, 2019

Qualifications

IELTS UKVI Score: 6.5
January 11, 2030 - September 3, 2025
TOEFL (EPT) Score: 553
January 11, 2030 - September 3, 2025
Google Certification: The Fundamentals of Digital Marketing
June 13, 2022 - September 3, 2025
TikTok Academy Certifications: TikTok Ads Manager 101
June 13, 2022 - September 3, 2025
TikTok Academy Certifications: Reservation
June 13, 2022 - September 3, 2025
TikTok Academy Certifications: Measurement
June 13, 2022 - September 3, 2025
TikTok Academy Certifications: Auction
June 13, 2022 - September 3, 2025
TikTok Academy Certifications: Brand Safety
June 13, 2022 - September 3, 2025
The Fundamentals of Digital Marketing (Google Certification)
June 13, 2022 - September 3, 2025
TikTok Ads Manager 101
June 13, 2022 - September 3, 2025
TikTok Reservation Certification
June 13, 2022 - September 3, 2025
TikTok Measurement Certification
June 13, 2022 - September 3, 2025
TikTok Auction Certification
June 13, 2022 - September 3, 2025
TikTok Brand Safety Certification
June 13, 2022 - September 3, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Other, Healthcare