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I am a Social Media and Community Leader with over 6 years of experience building global brand presence in leading gaming and tech companies. I have a proven track record in scaling multi-million-follower communities, driving double-digit growth in engagement and reach, and leading cross-functional initiatives that directly impact business outcomes. I specialize in transforming player and community insights into actionable strategies, mentoring teams, and establishing high-performing social ecosystems across platforms including Instagram, Facebook, TikTok, LinkedIn, and X. Currently, I lead the global social media strategy for FarmVille at Zynga, managing brand pages with a 40M+ audience across multiple social platforms. I have driven 12x growth in reach, increased engagement by 40% quarter-over-quarter, and delivered a measurable 15% lift in store visits and installs through targeted content and campaigns. Passionate about community management, I thrive in facilitating direct player-developer feedback loops and strengthening community loyalty through creative programming and timely communication.…I am a Social Media and Community Leader with over 6 years of experience building global brand presence in leading gaming and tech companies. I have a proven track record in scaling multi-million-follower communities, driving double-digit growth in engagement and reach, and leading cross-functional initiatives that directly impact business outcomes. I specialize in transforming player and community insights into actionable strategies, mentoring teams, and establishing high-performing social ecosystems across platforms including Instagram, Facebook, TikTok, LinkedIn, and X. Currently, I lead the global social media strategy for FarmVille at Zynga, managing brand pages with a 40M+ audience across multiple social platforms. I have driven 12x growth in reach, increased engagement by 40% quarter-over-quarter, and delivered a measurable 15% lift in store visits and installs through targeted content and campaigns. Passionate about community management, I thrive in facilitating direct player-developer feedback loops and strengthening community loyalty through creative programming and timely communication.

Alisha Memon

Social Media Manager, Community Manager, Content Creator, +2

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I am a Social Media and Community Leader with over 6 years of experience building global brand presence in leading gaming and tech companies. I have a proven track record in scaling multi-million-follower communities, driving double-digit growth in engagement and reach, and leading cross-functional initiatives that directly impact business outcomes. I specialize in transforming player and community insights into actionable strategies, mentoring teams, and establishing high-performing social ecosystems across platforms including Instagram, Facebook, TikTok, LinkedIn, and X. Currently, I lead the global social media strategy for FarmVille at Zynga, managing brand pages with a 40M+ audience across multiple social platforms. I have driven 12x growth in reach, increased engagement by 40% quarter-over-quarter, and delivered a measurable 15% lift in store visits and installs through targeted content and campaigns. Passionate about community management, I thrive in facilitating direct player-developer feedback loops and strengthening community loyalty through creative programming and timely communication.…I am a Social Media and Community Leader with over 6 years of experience building global brand presence in leading gaming and tech companies. I have a proven track record in scaling multi-million-follower communities, driving double-digit growth in engagement and reach, and leading cross-functional initiatives that directly impact business outcomes. I specialize in transforming player and community insights into actionable strategies, mentoring teams, and establishing high-performing social ecosystems across platforms including Instagram, Facebook, TikTok, LinkedIn, and X. Currently, I lead the global social media strategy for FarmVille at Zynga, managing brand pages with a 40M+ audience across multiple social platforms. I have driven 12x growth in reach, increased engagement by 40% quarter-over-quarter, and delivered a measurable 15% lift in store visits and installs through targeted content and campaigns. Passionate about community management, I thrive in facilitating direct player-developer feedback loops and strengthening community loyalty through creative programming and timely communication.

Available to hire

I am a Social Media and Community Leader with over 6 years of experience building global brand presence in leading gaming and tech companies. I have a proven track record in scaling multi-million-follower communities, driving double-digit growth in engagement and reach, and leading cross-functional initiatives that directly impact business outcomes. I specialize in transforming player and community insights into actionable strategies, mentoring teams, and establishing high-performing social ecosystems across platforms including Instagram, Facebook, TikTok, LinkedIn, and X.

Currently, I lead the global social media strategy for FarmVille at Zynga, managing brand pages with a 40M+ audience across multiple social platforms. I have driven 12x growth in reach, increased engagement by 40% quarter-over-quarter, and delivered a measurable 15% lift in store visits and installs through targeted content and campaigns. Passionate about community management, I thrive in facilitating direct player-developer feedback loops and strengthening community loyalty through creative programming and timely communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Lead | Strategy, Community & Brand Growth at Zynga

September 1, 2024 - Present

Lead global social media strategy for FarmVille, managing brand pages with over 40 million audience across Facebook, Instagram, TikTok, X, and LinkedIn. Achieved 12x growth in reach and 40% increase in engagement quarter-over-quarter, driving a 15% lift in store visits and installs through targeted content and campaigns. Developed platform-first campaigns including UGC challenges, viral video content, and themed series, increasing UGC submissions by 21% and boosting organic engagement. Created content frameworks and editorial calendars to ensure consistent high-performing publishing globally. Owned social reporting and insights to optimize content mix and audience growth. Collaborated with product, game design, and marketing teams to align social campaigns with launches, events, and feature rollouts. Led community management across platforms, maintaining healthy player sentiment through active engagement, timely responses, and creative programming with a dedicated team. Conceptualized

Senior Social Media Specialist and Community Manager – FarmVille Franchise at Helpshift

August 31, 2024 - September 3, 2025

Led global social media strategy, growing organic reach by 117% and engagement by 57%. Directed and executed end-to-end content creation including reels, video series, and product promos across LinkedIn, Twitter, Instagram, and YouTube. Launched a LinkedIn Employee Advocacy Program, increasing organic reach, strengthening employer branding, and positioning Helpshift leaders as thought leaders in customer experience. Led podcast marketing end-to-end, creating multi-format promotional content that increased visibility, engagement, and brand reach across social platforms. Owned analytics and reporting, providing insights that shaped campaigns and platform investments. Introduced internal social and marketing newsletters, aligning over 200 employees with milestones and wins.

Senior Social Media Specialist at Cloud Moyo

September 30, 2022 - September 3, 2025

Ideated and executed digital campaigns aligned with GTM plans, website management, ad and email copies, and creatives. Managed social media channels and end-to-end content creation including press releases, award nominations, and newsletters. Collaborated cross-functionally to lead branding and employee-centric campaigns with HR, Sales, and Marketing leaders. Successfully rebranded the organisation's digital content, achieving significant organic growth. Launched an Employee Advocacy Program for employees that helped establish the brand on LinkedIn. Increased social media following organically by 86%, clicks by 159%, and website sessions via social referral up by 41.43%.

Social Media Marketing Intern at Jazz Hands Foundation

November 30, 2020 - September 3, 2025

Created social media campaigns and campaign-specific content to encourage engagement. Conducted social media analysis across various platforms and collaborated with graphic designers for content.

Social Media Marketing Intern at GeekyWorks IT Solutions Pvt. Ltd.

December 31, 2019 - September 3, 2025

Produced SEO-friendly blog posts and website content. Conducted extensive research for content writing and reported directly to the CEO.

Content Writer Intern at RANNITI

February 28, 2019 - September 3, 2025

Managed client Twitter accounts and handled end-to-end content creation along with social engagement. Worked on live campaigns and created gated content like IPs for the organisation.

Social Media Analyst at VETA English Training Classes

September 30, 2018 - September 3, 2025

Established organisation’s digital presence through a detailed rebranding program. Led lead-generation through e-mail campaigns, Facebook ads, newsletters and other digital marketing initiatives.