I am an Information Systems graduate with a strong passion for Digital Marketing, Social Media Content Creation, and Project Management. I have experience analyzing data, optimizing e-commerce strategies, and developing targeted advertising campaigns tailored to platforms such as Instagram and TikTok. I am recognized for my technical skills, adaptability, and leadership abilities. Currently, I work as a Social Media Content Creator where I develop engaging multimedia content and manage community interactions to build loyal audiences. I am excited to contribute to innovative teams by building strong digital presences and solving complex challenges in the digital marketing space.

Ethar Zaid Barabaa Alkendi

I am an Information Systems graduate with a strong passion for Digital Marketing, Social Media Content Creation, and Project Management. I have experience analyzing data, optimizing e-commerce strategies, and developing targeted advertising campaigns tailored to platforms such as Instagram and TikTok. I am recognized for my technical skills, adaptability, and leadership abilities. Currently, I work as a Social Media Content Creator where I develop engaging multimedia content and manage community interactions to build loyal audiences. I am excited to contribute to innovative teams by building strong digital presences and solving complex challenges in the digital marketing space.

Available to hire

I am an Information Systems graduate with a strong passion for Digital Marketing, Social Media Content Creation, and Project Management. I have experience analyzing data, optimizing e-commerce strategies, and developing targeted advertising campaigns tailored to platforms such as Instagram and TikTok. I am recognized for my technical skills, adaptability, and leadership abilities.

Currently, I work as a Social Media Content Creator where I develop engaging multimedia content and manage community interactions to build loyal audiences. I am excited to contribute to innovative teams by building strong digital presences and solving complex challenges in the digital marketing space.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
English
Advanced

Work Experience

Social media content creator at The Muse Group, AD
January 1, 2025 - Present
Develop engaging and on-brand multimedia content including videos, graphics, and captions tailored to platform-specific audiences like TikTok and Instagram. Manage community interactions by responding to comments and messages to build a loyal online community. Monitor social media trends to inform strategy and increase engagement, collaborate with influencers and models for campaigns, and maintain organized content calendars to ensure consistent posting.
E-Commerce Specialist Intern at Horizons 45 Technology, Kuala Lumpur
October 1, 2023 - September 3, 2025
Managed Shopify for inventory control, order processing, and improved customer experience. Developed targeted marketing campaigns for TikTok, Instagram, and Snapchat, boosting conversions. Conducted A/B testing and conversion experiments to tailor offerings according to user preferences. Gained in-depth knowledge of online retail landscape and emerging e-commerce trends.

Education

Bachelor of Information Technology (Information Systems) (Hons) at Universiti Tenaga Nasional (UNITEN), Putrajaya
June 1, 2020 - February 1, 2024
Foundation in Information Technology (Information Systems) at Universiti Tenaga Nasional (UNITEN), Putrajaya
May 1, 2019 - June 1, 2020

Qualifications

Data Fundamentals | IBM SkillsBuild
January 11, 2030 - September 3, 2025
International E-Commerce | Snapchat
January 11, 2030 - September 3, 2025
E-Commerce Essentials | Snapchat
January 11, 2030 - September 3, 2025
Agile Frameworks Fundamentals
January 11, 2030 - September 3, 2025
Google Analytics for Beginners
January 11, 2030 - September 3, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services