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I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on. Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.…I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on. Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.

Sophia Ayoub

Community Manager, Performance Marketer, Marketing Strategist, +1

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I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on. Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.…I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on. Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.

Available to hire

I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on.

Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Fluent

Russian

Beginner

Work Experience

Performance Marketing (Social) at BYND Network

August 1, 2025 - September 3, 2025

Developed performance marketing plans, tracked results, optimized social media campaigns, generated detailed reports and analyses, and created advertising content ideas to improve campaign effectiveness and engagement.

Community Manager at BYND Network

April 1, 2025 - September 3, 2025

Managed social media posting and scheduling, responded to messages and comments, communicated with influencers, set up campaigns and campaign calendars, contributed to content ideation, supported brainstorming sessions, wrote captions, and assisted in launches, events, and collaborations.

Marketing Executive at Loolia Closet

April 1, 2024 - September 3, 2025

Wrote captions and posted content on social media, contributed to content ideation, and maintained communication with suppliers to support marketing efforts.

Marketing & Operations Intern at Anghami

November 1, 2023 - September 3, 2025

Handled content scheduling and posting, managed social media operations, provided performance insights, and tracked trends to support the marketing team.

Integrated Planning Executive at Universal Media

August 1, 2023 - September 3, 2025

Managed TV media planning, monitored and reported on campaigns, extracted STATEX data, conducted Xplan evaluations, and prepared monthly reports covering CPP, QOS, SOV, and SOE metrics.

Intern at Universal Media

January 1, 2023 - September 3, 2025

Assisted with TV media planning and supported monthly report preparation.