SA

I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning.

About

I am an enthusiastic marketing professional with experience in performance marketing, social media management, and integrated media planning. I enjoy crafting compelling content and optimizing campaigns to deliver strong results and engagement. With a background supporting various brands, I bring creativity and strategic thinking to every role I take on.

Passionate about marketing and communications, I am constantly learning and adapting to the evolving digital landscape. I thrive in collaborative environments where I can contribute to brainstorming, campaign development, and community engagement to help brands grow their presence and impact.

  • 2 years' experience
  • Joined September 2025

Languages

  • ArabicFluent
  • EnglishFluent
  • FrenchFluent
  • RussianBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services

Work experience· 6 roles

Performance Marketing (Social) · BYND NetworkAug 2025 – Sep 2025 · 2 mos

Developed performance marketing plans, tracked results, optimized social media campaigns, generated detailed reports and analyses, and created advertising content ideas to improve campaign effectiveness and engagement.

Community Manager · BYND NetworkApr 2025 – Sep 2025 · 6 mos

Managed social media posting and scheduling, responded to messages and comments, communicated with influencers, set up campaigns and campaign calendars, contributed to content ideation, supported brainstorming sessions, wrote captions, and assisted in launches, events, and collaborations.

Marketing Executive · Loolia ClosetApr 2024 – Sep 2025 · 1 yr 6 mos

Wrote captions and posted content on social media, contributed to content ideation, and maintained communication with suppliers to support marketing efforts.

Marketing & Operations Intern · AnghamiNov 2023 – Sep 2025 · 1 yr 11 mos
Integrated Planning Executive · Universal MediaAug 2023 – Sep 2025 · 2 yrs 2 mos
Intern · Universal MediaJan 2023 – Sep 2025 · 2 yrs 9 mos

Education

Bachelor’s in Business Administration · Saint Joseph University (USJ)2019 – 2022
Lebanese Baccalaureate – Sociology & Economics · Beirut Annunciation Orthodox College2004 – 2019

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