Lonneke Smolders

I am an experienced marketing and communication manager with a strong background working in dynamic consumer goods and hospitality industries. Over the years, I’ve developed expertise in setting KPIs, developing marketing strategies, managing budgets, and leading teams to execute impactful campaigns across different countries including the Netherlands and Belgium. I have fluency in Dutch, English, and Spanish, which has enabled me to translate international campaigns effectively and adapt local strategies for diverse markets.

I am passionate about creating the best customer journeys through social media activations, influencer marketing, and digital innovation. I have hands-on experience managing websites, designing promotional materials, and supporting commercial teams to increase brand awareness and sales in highly competitive environments. My skills in Adobe InDesign, project management, leadership, and communication complement my marketing expertise and make me a valuable asset to any organization aiming to grow and engage customers creatively.