I am an experienced marketing and communication manager with a strong background working in dynamic consumer goods and hospitality industries. Over the years, I've developed expertise in setting KPIs, developing marketing strategies, managing budgets, and leading teams to execute impactful campaigns across different countries including the Netherlands and Belgium. I have fluency in Dutch, English, and Spanish, which has enabled me to translate international campaigns effectively and adapt local strategies for diverse markets. I am passionate about creating the best customer journeys through social media activations, influencer marketing, and digital innovation. I have hands-on experience managing websites, designing promotional materials, and supporting commercial teams to increase brand awareness and sales in highly competitive environments. My skills in Adobe InDesign, project management, leadership, and communication complement my marketing expertise and make me a valuable asset to any organization aiming to grow and engage customers creatively.

Lonneke Smolders

I am an experienced marketing and communication manager with a strong background working in dynamic consumer goods and hospitality industries. Over the years, I've developed expertise in setting KPIs, developing marketing strategies, managing budgets, and leading teams to execute impactful campaigns across different countries including the Netherlands and Belgium. I have fluency in Dutch, English, and Spanish, which has enabled me to translate international campaigns effectively and adapt local strategies for diverse markets. I am passionate about creating the best customer journeys through social media activations, influencer marketing, and digital innovation. I have hands-on experience managing websites, designing promotional materials, and supporting commercial teams to increase brand awareness and sales in highly competitive environments. My skills in Adobe InDesign, project management, leadership, and communication complement my marketing expertise and make me a valuable asset to any organization aiming to grow and engage customers creatively.

Available to hire

I am an experienced marketing and communication manager with a strong background working in dynamic consumer goods and hospitality industries. Over the years, I’ve developed expertise in setting KPIs, developing marketing strategies, managing budgets, and leading teams to execute impactful campaigns across different countries including the Netherlands and Belgium. I have fluency in Dutch, English, and Spanish, which has enabled me to translate international campaigns effectively and adapt local strategies for diverse markets.

I am passionate about creating the best customer journeys through social media activations, influencer marketing, and digital innovation. I have hands-on experience managing websites, designing promotional materials, and supporting commercial teams to increase brand awareness and sales in highly competitive environments. My skills in Adobe InDesign, project management, leadership, and communication complement my marketing expertise and make me a valuable asset to any organization aiming to grow and engage customers creatively.

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Language

Dutch
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing & Communication Manager at Hotel Okura Amsterdam
April 1, 2023 - Present
Leading marketing and communication efforts for the Hotel Okura Amsterdam, focusing on strategic marketing planning, brand positioning, and communication management to enhance the hotel's market presence and customer engagement.
Marketing Manager Benelux at wagamama Benelux
April 1, 2023 - September 3, 2025
Managed marketing strategies and campaigns for all wagamama restaurants in the Benelux region. Oversaw KPI setting, annual marketing strategy development, campaign analysis and evaluation, and social media strategy and content creation. Managed influencer marketing and coordinated promotional materials including menus, posters, and placemats to increase brand awareness and customer engagement.
Junior Digital Activation Manager Benelux at PepsiCo Benelux
December 31, 2021 - September 3, 2025
Supported the digital marketing ecosystem for PepsiCo brands including SEO, SEA, and digital campaigns. Managed social media activations, influencer/ambassador programs, and website content for both the Netherlands and Belgium. Assisted with executing shop floor activations and in-store displays. Advised on digital marketing activities and managed Google Ads search fundamentals.
Digital Marketing Intern Benelux at PepsiCo Benelux
January 1, 2021 - September 3, 2025
Supported the Social Media Manager in running social media campaigns, updating content calendars, and managing online customer interactions, including complaints and questions related to PepsiCo brands. Collaborated with agencies and project teams within the social/digital field.

Education

Post-Graduate, Business Management at University of California, Riverside, United States of America
January 11, 2030 - September 3, 2025
Business School at EU Business School, Barcelona, Spain
January 11, 2030 - September 3, 2025
Business School at ESADE Business School, Barcelona, Spain
January 11, 2030 - September 3, 2025

Qualifications

Bachelor in Business Administration, Design Management
January 11, 2030 - September 3, 2025
Bachelor in Business Administration
January 11, 2030 - September 3, 2025
Google Ads Search Fundamentals of Digital Marketing Display & Video 360
January 11, 2030 - September 3, 2025

Industry Experience

Consumer Goods, Travel & Hospitality, Media & Entertainment, Professional Services, Retail