Luke Watters

Managed social media accounts using scheduling tools to schedule posts, responded to inquiries, and engaged with followers. Led email campaigns for existing customers and targeted cold emails. Coordinated with trade show hosts and rental companies for event planning and exhibition. Wrote copy for website, promotional materials, and social media content. Collaborated with sales to create targeted content for new leads and existing customers.

Managed social media channels creating content for B2B and B2C audiences. Produced and edited short and long-form digital content including videos, graphics, and templates. Organized giveaways and brand/influencer collaborations while handling all communications. Analyzed social media performance to optimize content strategy. Sourced and managed branding opportunities including events and collateral design. Designed and maintained the B2C website and online store handling artwork, videos, and queries. Liaised with wholesalers regarding digital asset requirements. Contributed to trade event planning including stand design and audience interaction. Supported external sales teams with product samples and information requests.

Managed social media content, engagement, and inquiries. Led a full company rebrand creating visuals, presentations, and marketing assets. Oversaw website development and updates using Webflow. Produced and edited promotional videos. Ran bi-weekly newsletters and targeted campaigns. Coordinated online workshops and external print production. Designed materials for trade shows and expos. Worked on front-end design and wireframes.