I am a results-driven marketing enthusiast with over 3 years of experience merged with my academic pursuits. I've been recognized for executing high-impact projects, such as the award-winning Red Bull CC Conference campaign, and excel in creative strategy, consumer research, and brand communication. I have a knack for campaign execution, content creation, and leveraging data-driven insights to produce impactful results. Currently, I am looking to advance my marketing career by securing opportunities in Dubai with a forward-looking organization where I can contribute to strategic growth and continued brand success, using my skills in business development, community engagement, and digital marketing.

Harshika Tawar

I am a results-driven marketing enthusiast with over 3 years of experience merged with my academic pursuits. I've been recognized for executing high-impact projects, such as the award-winning Red Bull CC Conference campaign, and excel in creative strategy, consumer research, and brand communication. I have a knack for campaign execution, content creation, and leveraging data-driven insights to produce impactful results. Currently, I am looking to advance my marketing career by securing opportunities in Dubai with a forward-looking organization where I can contribute to strategic growth and continued brand success, using my skills in business development, community engagement, and digital marketing.

Available to hire

I am a results-driven marketing enthusiast with over 3 years of experience merged with my academic pursuits. I’ve been recognized for executing high-impact projects, such as the award-winning Red Bull CC Conference campaign, and excel in creative strategy, consumer research, and brand communication. I have a knack for campaign execution, content creation, and leveraging data-driven insights to produce impactful results.

Currently, I am looking to advance my marketing career by securing opportunities in Dubai with a forward-looking organization where I can contribute to strategic growth and continued brand success, using my skills in business development, community engagement, and digital marketing.

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Language

English
Advanced
Hindi
Fluent

Work Experience

Student Marketeer | Marketing Trainee at Red Bull India
August 1, 2023 - Present
Raised ₹30,000 achieving the 2nd highest individual contribution in Kolkata for Wiings for Life 2024. Produced 15 top-tier videos for the global 'Can You Make It' challenge representing East India's creativity. Activated brand presence across 60+ institutions and workplaces. Awarded at the Red Bull CC Conference 2024 (Mumbai) for a high-impact signage hack that amplified brand recognition. Executed 35+ on- and off-campus hacks and seeding projects to create lasting brand experiences.
Outreach Head, Kolkata Campus CEO Program | Campus CEO Leader at Under25 Universe
June 30, 2025 - September 3, 2025
Led outreach campaign across Kolkata targeting 25+ universities. Generated 250+ high-quality leads boosting participation and engagement in the East zone. Managed and scaled the Under25 Club on campus to build a student creator community.
Business Development Junior Manager | Marketing Head-Recruitment at OCVP Marketing- YSF 2024 | AIESEC Kolkata
July 31, 2024 - September 3, 2025
Forged key strategic sponsorship partnerships significantly increasing event funding. Executed a digital campaign that amplified event reach and visibility by 70%. Directed recruitment marketing efforts leading to record application numbers for AIESEC roles.
Founding Committee Member | Managing Head-Social Media & Outreach at Being Woke NGO
June 30, 2025 - September 3, 2025
Organized 40+ donation drives and educational workshops impacting 500+ underprivileged individuals. Led social media marketing strategy, boosting visibility and engagement by 80%. Managed end-to-end campaigns focused on education, sustainability, and community welfare.
Business Analyst Intern at MedTourEasy
November 30, 2024 - September 3, 2025
Worked on healthcare analytics and data visualization using SQL, BigQuery, and Tableau. Built foundational knowledge in business intelligence and medical data modeling to support decision-making insights.

Education

Bachelor of Business Administration (Hons.) in Marketing at J.D. Birla Institute of Management, Kolkata, India
January 1, 2022 - December 31, 2025
High School at Lakshmipat Singhania Academy, Kolkata, India
January 1, 2008 - December 31, 2022

Qualifications

IBM Data Analyst Professional Certificate
January 11, 2030 - September 3, 2025
Google Digital Marketing and E-commerce Professional Certificate
January 11, 2030 - September 3, 2025
Marketing Analytics - University of Virginia Darden School of Business
January 11, 2030 - September 3, 2025
Mastering Data Analysis in Excel - Duke University
January 11, 2030 - September 3, 2025
Brand Management: Aligning Business Brand and Behavior - London Business School
January 11, 2030 - September 3, 2025
Management of Fashion and Luxury Companies - Università Bocconi
January 11, 2030 - September 3, 2025
Six Sigma Green Belt - Council for Six Sigma Certification
January 11, 2030 - September 3, 2025

Industry Experience

Non-Profit Organization, Education, Healthcare, Media & Entertainment