I am a Google Adwords & Analytics certified Digital Marketing Expert based in Dubai, specializing in integrated unique digital marketing solutions that include SEM, SEO, SMM, and cost-effective PPC advertising. I have a proven track record of reducing costs per acquisition and increasing conversion rates through innovative remarketing and audience segmentation techniques across the GCC region. I leverage multi-channel campaign strategies with a data-driven approach to boost growth for eCommerce and lead generation businesses. Throughout my career, I have optimized user funnel journeys, managed large-scale budgets, and collaborated closely with analytics teams to ensure accurate campaign tracking and performance analysis. I keep up with industry trends to implement best practices and have delivered strong results in ROAS, clicks, impressions, and qualified leads via platforms such as Google Ads, YouTube, TikTok, and Snapchat.…

Mohamed Ameen

I am a Google Adwords & Analytics certified Digital Marketing Expert based in Dubai, specializing in integrated unique digital marketing solutions that include SEM, SEO, SMM, and cost-effective PPC advertising. I have a proven track record of reducing costs per acquisition and increasing conversion rates through innovative remarketing and audience segmentation techniques across the GCC region. I leverage multi-channel campaign strategies with a data-driven approach to boost growth for eCommerce and lead generation businesses. Throughout my career, I have optimized user funnel journeys, managed large-scale budgets, and collaborated closely with analytics teams to ensure accurate campaign tracking and performance analysis. I keep up with industry trends to implement best practices and have delivered strong results in ROAS, clicks, impressions, and qualified leads via platforms such as Google Ads, YouTube, TikTok, and Snapchat.…

Available to hire

I am a Google Adwords & Analytics certified Digital Marketing Expert based in Dubai, specializing in integrated unique digital marketing solutions that include SEM, SEO, SMM, and cost-effective PPC advertising. I have a proven track record of reducing costs per acquisition and increasing conversion rates through innovative remarketing and audience segmentation techniques across the GCC region. I leverage multi-channel campaign strategies with a data-driven approach to boost growth for eCommerce and lead generation businesses.

Throughout my career, I have optimized user funnel journeys, managed large-scale budgets, and collaborated closely with analytics teams to ensure accurate campaign tracking and performance analysis. I keep up with industry trends to implement best practices and have delivered strong results in ROAS, clicks, impressions, and qualified leads via platforms such as Google Ads, YouTube, TikTok, and Snapchat.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

PPC Specialist at Business Factory
August 1, 2021 - Present
Specialized in Paid Search, Paid Social, and Omnichannel Marketing. Executed data-driven strategies and multi-channel optimization to drive growth for eCommerce and lead generation. Achieved reductions in CPA by 43%, doubled conversion rates, and increased reach across the GCC region. Improved lead generation on TikTok and Snapchat by boosting conversions and lowering CPL using video ads and smart lead forms.
Paid Media Manager at Business Factory
January 1, 2021 - Present
Led the development and execution of multi-channel SEM strategies including paid search, paid social, and display. Managed and mentored a team of performance marketing specialists overseeing campaign setup, execution, optimization, and reporting. Managed large-scale budgets and collaborated with analytics teams to ensure accurate tracking and custom reporting. Oversaw integrated performance marketing strategies across multiple platforms and developed advanced bidding strategies to optimize key metrics such as CPC, CPA, CTR, and ROAS.
Senior Performance Executive at iProspect
December 31, 2020 - September 3, 2025
Managed marketing campaign planning, content development, and delivery across various online channels. Tracked and reported on campaign performance and conversion optimization. Assisted in A/B testing, audience brand funnel strategies, and campaign budget tracking. Leveraged databases to develop segmented campaigns and assisted with customer journey mapping to maximize commercial opportunities.
Digital Marketing Specialist – PPC SEO Ecommerce at Avanli Global
August 31, 2019 - September 3, 2025
Devised strategies to drive online traffic using Paid Search and SEO techniques. Managed Search, Display, Shopping, and Video advertising campaigns. Evaluated market and customer research to optimize campaigns. Reported regularly on SEO KPIs and managed technical SEO issues such as crawl errors and site speed.
Digital Marketing Executive, PPC SEO SEM at Twilite Creation
September 1, 2017 - September 3, 2025
Handled online presence and digital marketing campaigns including PPC, SEO, SEM. Managed expenses and budgets for campaigns while providing analytics-based insights. Focused on traffic and conversion optimization.
Digital Media Intern – PPC SEO at ECHOVME
January 31, 2017 - September 3, 2025
Supported PPC and SEO efforts including campaign planning and performance tracking. Gained foundational experience in digital marketing campaign management and SEO optimization.

Education

Commerce, High School at New Indian Model School
January 1, 2009 - January 1, 2011
Bachelor of Science, BSc Visual Communications at SRM University
January 1, 2011 - January 1, 2014

Qualifications

Google Adwords Certification
January 11, 2030 - September 3, 2025
Google Analytics Certification
January 11, 2030 - September 3, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality