My work is derived from rational thinking, aiming to tell stories that connect with people. With 2 Masters degrees and 8+ years of experience working with agencies and in-house design teams, my expertise includes Branding, User Experience Design, and Information Design. I’m currently learning Rive and Figma to take my skills further.
I’m deeply interested in design’s responsible role in influencing people and focus my work on how to connect brands to communities. I am on a journey to gather experiences from each project and team I work with.
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The Compendium of Nutraceuticals is a scientific publication created to support research, learning, and industry engagement within the nutraceutical supplements sector. Featuring over 24 nutraceutical compounds, it provides detailed insights into their uses, chemical structures, and regulatory information—making it a valuable resource for students, researchers, and professionals alike.
As the Lead Designer on this project, I initiated client engagement, conducted visual research, and proposed 2–3 distinct design concepts—one of which was selected and developed into the final identity. I crafted the illustration style, designed infographics, and structured the layout of the publication, ensuring clarity and visual accessibility. The final version was print-tested and officially released on 25th September 2021.
Check the full project here: https://www.twine.net/signin
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