I am a results-driven Marketing Specialist with international experience in digital marketing, content creation, event coordination, and brand strategy. I have hands-on expertise managing B2B and B2C content across LinkedIn, Facebook, and YouTube, and running paid ad campaigns on LinkedIn. I am skilled at working effectively in cross-functional and remote teams and communicating with global stakeholders to craft compelling narratives and drive brand awareness. Currently based in Auckland city center, New Zealand, I am seeking a marketing role to contribute my marketing expertise and cross-cultural insights to a dynamic, forward-thinking team. My background includes extensive experience supporting global business development and maximizing brand exposure across the Asia-Pacific and Europe regions.

Yiqi Chen

I am a results-driven Marketing Specialist with international experience in digital marketing, content creation, event coordination, and brand strategy. I have hands-on expertise managing B2B and B2C content across LinkedIn, Facebook, and YouTube, and running paid ad campaigns on LinkedIn. I am skilled at working effectively in cross-functional and remote teams and communicating with global stakeholders to craft compelling narratives and drive brand awareness. Currently based in Auckland city center, New Zealand, I am seeking a marketing role to contribute my marketing expertise and cross-cultural insights to a dynamic, forward-thinking team. My background includes extensive experience supporting global business development and maximizing brand exposure across the Asia-Pacific and Europe regions.

Available to hire

I am a results-driven Marketing Specialist with international experience in digital marketing, content creation, event coordination, and brand strategy. I have hands-on expertise managing B2B and B2C content across LinkedIn, Facebook, and YouTube, and running paid ad campaigns on LinkedIn. I am skilled at working effectively in cross-functional and remote teams and communicating with global stakeholders to craft compelling narratives and drive brand awareness.

Currently based in Auckland city center, New Zealand, I am seeking a marketing role to contribute my marketing expertise and cross-cultural insights to a dynamic, forward-thinking team. My background includes extensive experience supporting global business development and maximizing brand exposure across the Asia-Pacific and Europe regions.

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Language

Chinese
Fluent
English
Advanced
Korean
Beginner

Work Experience

Marketing Specialist at Poweroad Renewable Energy Co., Ltd.
September 1, 2023 - Present
Developed and managed content strategies for LinkedIn, Facebook, and YouTube, achieving over 30% engagement increase and 212% LinkedIn follower growth. Coordinated branding and lead generation at major international exhibitions including booth design, VIP invitations, and event coverage. Created bilingual marketing materials to aid global development and liaised with industry associations and media partners to maximize brand exposure across Asia-Pacific and Europe. Collaborated remotely with international teams to ensure consistent branding and campaign execution.
Amazon US Store Operations Associate at Xiamen Luen Information Technology Co.
June 30, 2023 - September 3, 2025
Managed daily operations for multiple Amazon stores including product maintenance, buyer communication, inventory management, and advertising. Handled product shipment, off-shelf product repairs, replenishment, and optimized front-page listings to improve store visibility and sales.
Operator at Xiamen Maxwide Logistics Co.
November 30, 2022 - September 3, 2025
Managed export processes for US/Canada cargo lines ensuring accurate documentation including bill of lading, AMS, ISF, and EMF. Oversaw cargo declaration, pre-alerts, bill of lading signing and release, and coordinated invoicing and payments to facilitate smooth export operations.
Account Manager Assistant (internship) at Ping An Bank Haikou Branch
November 30, 2021 - September 3, 2025
Assisted account managers with loan processing including creditworthiness reviews, application material checks, and post-loan voucher submissions. Communicated with internal and external stakeholders using various channels to support loan process efficiency.

Education

Master of Marketing at The University of Auckland
September 1, 2025 - September 3, 2025
Bachelor of Arts; Major in Business English at Hainan University
September 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Financial Services, Wholesale & Distribution, Software & Internet