I am a Creative Digital Marketing & Social Media Specialist with a deep passion for fashion and beauty. I am constantly inspired by global trends, top brands, and leading influencers. I am skilled in developing end-to-end brand strategies, content creation, and paid campaigns, combining creative vision with data-driven execution to deliver campaigns that engage, inspire, and achieve measurable results across Instagram, TikTok, Facebook, and Pinterest. With a strong commitment to helping brands grow, I have experience managing performance-based campaigns, optimizing SEO strategies, and creating engaging email marketing journeys. I thrive on planning and optimizing campaigns that meet business objectives while working closely with clients to define goals and deliverables.

Athanasia Damianidou

I am a Creative Digital Marketing & Social Media Specialist with a deep passion for fashion and beauty. I am constantly inspired by global trends, top brands, and leading influencers. I am skilled in developing end-to-end brand strategies, content creation, and paid campaigns, combining creative vision with data-driven execution to deliver campaigns that engage, inspire, and achieve measurable results across Instagram, TikTok, Facebook, and Pinterest. With a strong commitment to helping brands grow, I have experience managing performance-based campaigns, optimizing SEO strategies, and creating engaging email marketing journeys. I thrive on planning and optimizing campaigns that meet business objectives while working closely with clients to define goals and deliverables.

Available to hire

I am a Creative Digital Marketing & Social Media Specialist with a deep passion for fashion and beauty. I am constantly inspired by global trends, top brands, and leading influencers. I am skilled in developing end-to-end brand strategies, content creation, and paid campaigns, combining creative vision with data-driven execution to deliver campaigns that engage, inspire, and achieve measurable results across Instagram, TikTok, Facebook, and Pinterest.

With a strong commitment to helping brands grow, I have experience managing performance-based campaigns, optimizing SEO strategies, and creating engaging email marketing journeys. I thrive on planning and optimizing campaigns that meet business objectives while working closely with clients to define goals and deliverables.

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Language

English
Advanced
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Specialist at DNA Therapeutics
September 1, 2024 - September 3, 2025
Managed performance-based campaigns across social media and Google Ads. Monitored budgets and KPIs to meet business objectives. Worked closely with clients to define goals, optimized SEO strategies for improved organic reach, designed and executed email newsletters, and prepared monthly reports with KPI analysis and strategic improvement recommendations. Managed paid campaigns across Meta Ads, TikTok Ads, and Pinterest Ads while offering end-to-end social media management including strategy, content creation, and ad optimization. Developed brand identity and business strategy for startups in skincare and lifestyle sectors to help establish and grow their presence.
Account Manager at Trust
February 1, 2024 - September 3, 2025
Managed client accounts focusing on digital marketing and social media strategy execution.
Account Manager at Sky Leads
January 1, 2025 - September 3, 2025
Oversaw client accounts with responsibilities that included campaign management and lead generation.
Freelance Digital Marketing Specialist at Self-employed
January 1, 2025 - Present
Providing freelance digital marketing services including campaign planning, paid advertising management, content creation, and brand strategy development.
Digital Marketing Specialist at DNA Therapeutics
September 1, 2024 - September 3, 2025
Managed performance-based campaigns across social media and Google Ads. Monitored budgets and KPIs, ensuring campaigns met business objectives. Worked closely with clients to define goals and deliverables. Optimized SEO strategies for improved organic reach. Designed and executed email newsletters. Planned and optimized campaigns for multiple clients. Managed and executed email journeys for lead nurturing, engagement, and conversions. Prepared monthly reports with KPI analysis and strategic improvement recommendations. Managed paid campaigns across Meta Ads, TikTok Ads, and Pinterest Ads. Offered end-to-end social media management including strategy, content creation, and ad optimization.
Account Manager at Trust
February 29, 2024 - September 3, 2025
Managed account relationships and led digital marketing initiatives (specific details not provided).
Account Manager at Sky Leads
January 31, 2025 - September 3, 2025
Active role in managing accounts within the company, focusing on client needs and campaign delivery (specific details not provided).
Freelance Digital Marketing Specialist at Self-employed
January 1, 2025 - Present
Providing freelance digital marketing services including planning and executing paid campaigns, developing brand identity and business strategy, focusing on skincare and lifestyle startups.

Education

Bachelor of Political and Economic Science at Aristotle University of Thessaloniki
January 1, 2014 - January 1, 2019
Master of E-business and Digital Marketing at International Hellenic University
January 1, 2020 - January 1, 2022
Bachelor of Political and Economic Science at Aristotle University of Thessaloniki
January 1, 2014 - January 1, 2019
Master of E-business and Digital Marketing at International Hellenic University
January 1, 2020 - January 1, 2022

Qualifications

Masterclass in Digital Marketing
January 1, 2025 - December 31, 2025
Knowcrunch AI Marketing Summer School
January 1, 2025 - December 31, 2025
Workearly Digital Marketing Analytics
January 1, 2024 - December 31, 2024
Workearly Growth Hacking Marketing
January 11, 2030 - September 3, 2025
Project Future powered by ReGeneration (Digital Marketing & eCommerce)
January 11, 2030 - September 3, 2025
Digital Marketing & eCommerce Young Practitioners – EY
January 11, 2030 - September 3, 2025
Export Executive Trade Marketing – SEVE
January 11, 2030 - September 3, 2025
Masterclass in Digital Marketing - Knowcrunch AI Marketing Summer School
January 1, 2025 - September 3, 2025
Digital Marketing Analytics - Workearly
January 1, 2024 - September 3, 2025
Growth Hacking Marketing – Ε.Κ.Π.Α.
January 11, 2030 - September 3, 2025
Project Future, powered by ReGeneration (Digital Marketing & eCommerce)
January 11, 2030 - September 3, 2025
Digital Marketing & eCommerce Young Practitioners – EY
January 11, 2030 - September 3, 2025
Export Executive Trade Marketing – ΣΕΒ Ε
January 11, 2030 - September 3, 2025

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Retail, Software & Internet, Professional Services