Available to hire
I am a Performance Marketing and Creative Strategist with 8+ years of experience driving growth through data-driven paid media and high-converting creative strategies.
I build full-funnel campaigns across Meta and Google Ads, pairing customer research, performance insights, and marketing psychology to craft effective ad creatives and landing pages. I enjoy leading cross-functional teams, running structured tests, and scaling brands through performance-driven creative strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced
Work Experience
Event Staff at (Bartender/Waitress/DJ/Event Planning Assistant)
April 19, 2010 - April 19, 2024* Served beverages and prepared basic cocktails while maintaining a clean and organized bar area.
* Worked as a waitress, taking orders, delivering food and drinks, and ensuring guest satisfaction.
* Performed as a DJ at private gatherings and events.
* Supported event planning tasks such as coordinating suppliers, preparing materials, and helping set up event spaces.
* Delivered excellent customer service and adapted to different event styles and client needs.
MARKETING MANAGER at MACUA GROUP
June 1, 2023 - June 30, 2024• Directed integrated marketing efforts across Renault, Nissan, and Opel.
• Deployed Salesforce and Zenvia for CRM alignment with sales processes.
• Spearheaded customer service digital transformation.
• Developed and led digital marketing, ecommerce, and contact center strategies.
• Increased conversions through advertising and remarketing tactics.
• Utilized tools such as Trello, Asana, Meta Ads, Google Ads, and Analytics.
MARKETING MANAGER at ALVEAR Supermarket
October 29, 2022 - May 27, 2023• Launched the first structured marketing plan with +60% budget growth.
• Managed ecommerce promotions and the opening of four new branches.
• Improved targeting and ad performance via geo-focused paid media strategies.
Paid Media Manager at Work and Study Travel & ELI Schools
January 1, 2025 - October 1, 2025Lead digital advertising strategy for multiple brands across key international markets; plan and optimize campaigns on Google Ads, Meta Ads, and other platforms; implement advanced segmentation and manage a USD 40,000+ monthly budget; coordinate with marketing and sales; analyze KPIs and present performance reports to regional leadership.
Project Manager & Co-Founder at COSMOS Marketing Agency
January 1, 2021 - PresentFounded and led a marketing agency specializing in gastronomy, tourism, retail, and construction; managed cross-functional teams in strategy, design, social media, and paid media; built strong client relationships and expanded business opportunities; achieved notable results including a 1000% increase in inquiries for PES Auto Parts and a 40% quarterly sales lift for Almundo in Santa Fe and Rosario.
Marketing Manager at Grupo MACUA
June 1, 2023 - June 1, 2024Directed integrated marketing efforts across Renault, Nissan, and Opel; deployed Salesforce and Zenvia for CRM alignment with sales processes; spearheaded customer service digital transformation.
Trade Marketing Manager at UNIVERSE Paint Stores
May 1, 2022 - November 1, 2022Designed in-store activations and point-of-purchase materials; coordinated brand events and promotions with third-party agencies.
Communication & Marketing Specialist at PILAY
May 1, 2021 - May 1, 2022Managed marketing initiatives for residential and construction projects; tracked and optimized campaign KPIs to maximize ROI.
Marketing Manager at DeporJean
February 1, 2017 - May 1, 2021Developed and led digital marketing, ecommerce, and contact center strategies; increased conversions through advertising and remarketing; utilized Trello, Asana, Meta Ads, Google Ads, and Analytics.
Project Manager & Co-Founder at COSMOS Marketing Agency
January 1, 2025 - October 1, 2025Founded and led a marketing agency specializing in gastronomy, tourism, retail, and construction. Managed cross-functional teams in strategy, design, social media, and paid media. Built strong client relationships and expanded business opportunities. Boosted inquiries by 1000% for PES Auto Parts, enabling new ecommerce hires. Increased Almundo’s sales by 40% quarterly in Santa Fe and Rosario. Supervised paid campaigns using Meta Ads, Google Ads, RD Station, and CRM tools.
Marketing Manager at Grupo MACUA
January 1, 2021 - PresentDirected integrated marketing efforts across Renault, Nissan, and Opel. Deployed Salesforce and Zenvia for CRM alignment with sales processes. Spearheaded customer service digital transformation.
Project Manager / Digital Marketing Lead & Co-Founder at COSMOS Marketing Agency
January 1, 2021 - PresentFounded and led a digital marketing agency serving clients in gastronomy, tourism, retail, and construction. Managed cross-functional teams across strategy, design, social media, and paid media. Planned and executed digital marketing strategies focused on lead generation and sales growth. Increased client inquiries by 1000% for PES Auto Parts, enabling ecommerce team expansion. Supervised campaigns using Meta Ads, Google Ads, RD Station, and CRM platforms.
Marketing Manager at ALVEA R Supermarket
November 1, 2022 - June 1, 2023Developed and launched the company’s first structured marketing plan, increasing budget by over 60%. Managed ecommerce promotions and marketing strategies for the opening of four new branches. Improved ad performance through geo-targeted paid media strategies. Analyzed sales and campaign KPIs to optimize marketing investment.
Paid Media Manager at Work and Study Travel & ELI Schools – Ireland
January 1, 2025 - October 1, 2025Led digital advertising strategies across international markets using Google Ads and Meta Ads; managed and optimized paid media campaigns with monthly budgets exceeding USD 40,000; implemented advanced audience segmentation including remarketing, custom audiences, and lookalike audiences; analyzed campaign performance using Looker Studio and Google Analytics to improve ROI and conversion rates; coordinated with marketing and sales teams to align paid media strategy with business objectives; prepared performance reports and insights for regional leadership.
Project Manager / Digital Marketing Lead & Co-Founder at COSMOS Marketing Agency – Argentina
January 1, 2021 - PresentFounded and led a digital marketing agency serving clients in gastronomy, tourism, retail, and construction; managed cross-functional teams across strategy, design, social media, and paid media; planned and executed digital marketing strategies focused on lead generation and sales growth; increased client inquiries by 1000% for PES Auto Parts, enabling ecommerce team expansion; boosted quarterly sales by 40% for Almundo in Santa Fe and Rosario through paid media optimization; supervised campaigns using Meta Ads, Google Ads, RD Station, and CRM platforms.
Marketing Manager at Grupo MACUA – Argentina
June 1, 2023 - June 1, 2024Directed integrated marketing strategies for automotive brands including Renault, Nissan, and Opel; implemented CRM solutions using Salesforce and Zenvia to align marketing and sales processes; led digital transformation initiatives for customer service and lead management; optimized campaign performance through data-driven decision making.
Marketing Manager at ALVEA R Supermarket – Argentina
November 1, 2022 - June 1, 2023Developed and launched the company’s first structured marketing plan, increasing budget by over 60%; managed ecommerce promotions and marketing strategies for the opening of four new branches; improved ad performance through geo-targeted paid media strategies; analyzed sales and campaign KPIs to optimize marketing investment.
Trade Marketing Manager at UNIVERSE Paint Stores – Argentina
May 1, 2022 - November 1, 2022Designed and executed in-store activations and point-of-purchase marketing materials; coordinated promotional events with external agencies and suppliers; supported brand positioning initiatives at retail level.
Communication & Marketing Specialist at PILAY – Argentina
May 1, 2021 - May 1, 2022Managed marketing initiatives for residential and construction real estate projects; tracked and optimized campaign KPIs to maximize ROI; supported lead generation and branding strategies.
Marketing Manager at DeporJean – Argentina
February 1, 2017 - May 1, 2021Led digital marketing, ecommerce, and contact center strategies; planned and executed paid advertising campaigns to increase conversions; implemented remarketing strategies to improve customer acquisition and retention; used tools such as Google Ads, Meta Ads, Google Analytics, Trello, and Asana.
Founder & Operator at Social Events & Hospitality Company
January 1, 2007 - January 1, 2024Founded and scaled a full-service social events company offering premium catering, professional bartending, DJ services, and corporate conferences. Delivered end-to-end event management, from initial client consultations to on-site execution, building long-term client relationships and leading logistics and vendor management.
Education
Bachelor of Science in Communication at University of Santa Fe, Argentina
January 11, 2030 - November 5, 2025Post-graduate diploma in Human Resources at University of Santa Fe, Argentina
January 11, 2030 - November 5, 2025Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads Certification at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads Certification at Institute of Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 31, 2014Inbound Marketing at Crehana
January 1, 2020 - March 31, 2020Meta Ads at Marketing Society College
January 1, 2017 - April 30, 2017Google Ads at Institute of Technology
April 1, 2018 - July 31, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 30, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads at Institute of Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads at Institute of Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads at Institute of Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads at Institute if Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 1, 2014 - March 1, 2014Inbound Marketing at Crehana
January 1, 2020 - March 1, 2020Meta Ads Certification at Marketing Society College
January 1, 2017 - April 1, 2017Google Ads Certification at Institute of Technology
April 1, 2018 - July 1, 2018Leadership/Management of People and Team at Madero Institute
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media at IEMD
January 11, 2030 - December 21, 2025Bachelor's Degree in Communication Sciences at Universidad Católica Argentina (Argentina)
January 11, 2030 - April 7, 2026Qualifications
Curso Google Ads
January 11, 2030 - September 3, 2025Curso Meta Ads
January 11, 2030 - September 3, 2025Curso Inbound Marketing
January 11, 2030 - September 3, 2025Curso CRM
January 11, 2030 - September 3, 2025Curso Liderazgo
January 11, 2030 - September 3, 2025Curso Community Management
January 11, 2030 - September 3, 2025Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads Certification
January 1, 2017 - April 1, 2017Google Ads Certification
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads
January 1, 2017 - April 1, 2017Google Ads
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads
January 1, 2017 - April 1, 2017Google Ads
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads
January 1, 2017 - April 1, 2017Google Ads
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads
January 1, 2017 - April 1, 2017Google Ads
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Professional Diploma in Digital Marketing & Social Media
January 1, 2014 - March 1, 2014Inbound Marketing
January 1, 2020 - March 1, 2020Meta Ads Certification
January 1, 2017 - April 1, 2017Google Ads Certification
April 1, 2018 - July 1, 2018Leadership/Management of People and Team
January 1, 2020 - June 1, 2020Google Ads Certification
January 11, 2030 - December 21, 2025Meta Ads Training
January 11, 2030 - December 21, 2025Inbound Marketing
January 11, 2030 - December 21, 2025Leadership and Team Management
January 11, 2030 - December 21, 2025Professional Diploma in Digital Marketing & Social Media
January 11, 2030 - December 21, 2025Professional Diploma in Digital Marketing & Social Media – IEMD
January 11, 2030 - December 21, 2025Google Ads Certification – Institute of Technology
January 11, 2030 - December 21, 2025Meta Ads Training – Marketing Society College
January 11, 2030 - December 21, 2025Inbound Marketing – Crehana
January 11, 2030 - December 21, 2025Leadership and Team Management – Madero Institute
January 11, 2030 - December 21, 2025Google Ads Search Certification
January 11, 2030 - April 7, 2026Google Ads Certification
January 11, 2030 - April 7, 2026Meta Ads Training
January 11, 2030 - April 7, 2026Inbound Marketing
January 11, 2030 - April 7, 2026Leadership and Team Management
January 11, 2030 - April 7, 2026Google Ads Search Certification
July 1, 2025 - April 7, 2026Industry Experience
Travel & Hospitality, Retail, Education, Real Estate & Construction, Media & Entertainment, Professional Services, Other, Manufacturing, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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