Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals. I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.…I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals. I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.

Joo Hwee Lim

Assistant Producer, Creative Director, Content Producer





I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals. I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.…I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals. I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.

Available to hire

I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals.

I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Director at Weave

October 1, 2024 - September 3, 2025

Led cross-functional teams to bring ideas from concept to completion. Worked closely with clients to refine narratives meeting artistic and strategic goals. Directed talent and crew on set, ensuring smooth communication of creative vision.

Creative Strategist at Weave

October 1, 2024 - September 3, 2025

Developed strategic, insight-driven creative pitches ensuring ideas were clear, compelling, and aligned with client goals. Mentored junior creatives in ideation and presentation development, ensuring consistency and quality. Initiated and facilitated monthly internal creative sessions fostering cross-team collaboration and idea sharing.

Assistant Producer - Producer at Weave

May 1, 2024 - September 3, 2025

Oversaw end-to-end productions, ensuring projects were delivered on schedule and within budget. Ensured clear communication with all stakeholders, aligning expectations and managing concerns.

Business Development (Digital & Social) at Weave

May 1, 2024 - September 3, 2025

Led social media platforms growing followers base by 48% in 2021 and achieved a 500% increase in reach with trendjacking #Dearintern. Planned and executed social media content, oversaw content plan, milestones, and resources. Hired and managed contract staff to support content creation. Spearheaded 2023 rebrand including showreel, company-wide photo shoot, website development, corporate gifting and brand materials overhaul.

Content Specialist at Changi Airport Group

February 1, 2020 - September 3, 2025

Created visual content (photos and videos) for owned media platforms. Analysed social media data using Socialbakers. Conducted A/B testing on Facebook and streamlined social content for best reach. Played key role in media production leading up to opening of Jewel Changi Airport. Managed resources including casting, location sourcing, wardrobe/props. Handled vendor negotiations balancing creative needs and budget. Navigated real-time production challenges, adjusting logistics and schedules. Onboarded and mentored interns.