Joo Hwee Lim
I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution.
About
I’m a creative storyteller with a production background, skilled in both big picture ideation and hands-on execution. With a strong grasp of what works on social, I craft content that feels relevant, engaging, and strategically sound across platforms. I have extensive experience leading cross-functional teams to bring ideas from concept to completion and work closely with clients to refine narratives that meet both artistic and strategic goals.
I have also directed talent and crews on set, ensuring smooth communication of creative vision, and developed strategic, insight-driven creative pitches aligned with client goals. Additionally, I mentor junior creatives and facilitate collaboration through regular team sessions, helping foster idea sharing and consistent delivery of quality output.
- 5 years' experience
- Joined September 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Consumer Goods
- Professional Services
- Education
Work experience· 5 roles
Developed strategic, insight-driven creative pitches ensuring ideas were clear, compelling, and aligned with client goals. Mentored junior creatives in ideation and presentation development, ensuring consistency and quality. Initiated and facilitated monthly internal creative sessions fostering cross-team collaboration and idea sharing.
Led cross-functional teams to bring ideas from concept to completion. Worked closely with clients to refine narratives meeting artistic and strategic goals. Directed talent and crew on set, ensuring smooth communication of creative vision.
Led social media platforms growing followers base by 48% in 2021 and achieved a 500% increase in reach with trendjacking #Dearintern. Planned and executed social media content, oversaw content plan, milestones, and resources. Hired and managed contract staff to support content creation. Spearheaded 2023 rebrand including showreel, company-wide photo shoot, website development, corporate gifting and brand materials overhaul.
Education
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