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Aleksandra Nowak

Available to hire

I am a passionate social media expert with over three years of experience creating trend-driven short-form content that drives measurable engagement.

About

I am a passionate social media expert with over three years of experience creating trend-driven short-form content that drives measurable engagement. I specialize in simplifying complex ideas into engaging social-first narratives tailored to niche audiences, collaborating with creators and communities to produce authentic, shareable content.

My expertise also includes community management, where I excel at building relationships and fostering authentic engagement across multiple platforms. I am proficient in using analytics tools such as Google Analytics and Meta tools to optimize campaigns and achieve business goals.

  • 3 years' experience
  • Joined September 2025

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services

More experts in Calgary, Canada

Work experience· 4 roles

Social Media Manager · Cookies By GeorgeDec 2025 – Sep 2025

Created and published TikTok and Instagram Reels for local businesses. Stayed ahead of TikTok/Instagram trends, leveraging sounds, effects, and formats for viral reach. Coordinated influencer and community events, managing both on-camera and behind-the-scenes content. Managed DMs, comments, and engagement across multiple accounts. Directed social campaigns from concept to execution across Meta platforms. Balanced paid and organic campaigns, driving measurable ROI. Collaborated with creative and production teams to align messaging with goals. Oversaw content launches with audience-focused go-to-market strategies.

Social Media Account Executive · Innovate Media GroupJan 2025 – Present · 1 yr 11 mos
Account Manager | Social Media Strategist | Communication and Public Relations | Content & Influencer Manager · JJ Media - Jana JanevskaDec 2024 – Sep 2025 · 10 mos

Acted as lead client contact, managing strategies aligned with brand goals. Designed multi-platform campaigns across Instagram, TikTok, LinkedIn, and Facebook. Boosted engagement by 40% through trend-driven storytelling and tailored content strategies. Partnered with small businesses and influencers to deliver localized, measurable campaigns. Delivered detailed client performance reports with optimization strategies.

Wedding Day Content Creator · Wedding Day BestieJan 2023 – Present · 3 yrs 11 mos

Education

Bachelor of Management, major in Communication & Public Relations · National Louis University, Poland2019 – 2022

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