I’m Blair Dugger, a senior art director with 13+ years of experience in packaging design, production design, and print production. I excel at developing high-impact point-of-sale, packaging, and brand identities, with strong color management including Pantone matching and INX conversions. I’m adept at meeting tight deadlines, collaborating effectively with cross-functional teams, and leading by example. Highlights include leading creative direction for Chick-fil-A Kids Meal programs at Idea Planet (40MM+ pieces annually), designing trade show booths for Southwest Airlines, and developing packaging concepts for 20th Century Fox promo partners. Previously, I steered packaging and graphic rebranding for Dr Pepper products, ensuring color consistency and production efficiency.

Blair Dugger

I’m Blair Dugger, a senior art director with 13+ years of experience in packaging design, production design, and print production. I excel at developing high-impact point-of-sale, packaging, and brand identities, with strong color management including Pantone matching and INX conversions. I’m adept at meeting tight deadlines, collaborating effectively with cross-functional teams, and leading by example. Highlights include leading creative direction for Chick-fil-A Kids Meal programs at Idea Planet (40MM+ pieces annually), designing trade show booths for Southwest Airlines, and developing packaging concepts for 20th Century Fox promo partners. Previously, I steered packaging and graphic rebranding for Dr Pepper products, ensuring color consistency and production efficiency.

Available to hire

I’m Blair Dugger, a senior art director with 13+ years of experience in packaging design, production design, and print production. I excel at developing high-impact point-of-sale, packaging, and brand identities, with strong color management including Pantone matching and INX conversions. I’m adept at meeting tight deadlines, collaborating effectively with cross-functional teams, and leading by example.

Highlights include leading creative direction for Chick-fil-A Kids Meal programs at Idea Planet (40MM+ pieces annually), designing trade show booths for Southwest Airlines, and developing packaging concepts for 20th Century Fox promo partners. Previously, I steered packaging and graphic rebranding for Dr Pepper products, ensuring color consistency and production efficiency.

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Language

English
Fluent

Work Experience

Creative Director at Idea Planet
January 1, 2023 - September 3, 2025
Led creative direction for Chick-fil-A Kids Meal programs, managing over 40 million pieces annually, ensuring precise execution of mechanical files and adherence to print specifications. Engineered and designed tradeshow booths for Southwest Airlines, overseeing structural design and graphics while liaising with vendors to maintain production quality. Developed concepts for 20th Century Fox promo partners including retail POS and packaging, ensuring consistency across all packaging materials through effective color management and Pantone-to-INX conversions.
Senior Art Director at Group360 (In-House agency for Dr Pepper)
December 31, 2013 - September 3, 2025
Created high-impact POS displays for Dr Pepper Snapple Group products, ensuring precise execution of mechanical files and adherence to print specifications, boosting production quality. Led the rebranding of graphic and structural elements for Dr Pepper Snapple Group products, maintaining consistency across all packaging materials through effective color management. Managed team recruitment, training, and project oversight, collaborating with cross-functional teams and vendors to improve production efficiency.
Creative Director at Idea Planet
December 31, 2023 - September 5, 2025
Led creative direction for Chick-fil-A Kids Meal programs, managing 40MM+ pieces annually and ensuring precise execution of mechanical files and print specifications. Engineered trade show booths for Southwest Airlines, overseeing structural design and graphics, and coordinating with vendors to maintain production quality. Drove concept development for 20th Century Fox promo partners, including retail POS and packaging, ensuring color-accurate, Pantone-to-INX conversions across materials.
Senior Art Director at Group360
December 31, 2013 - September 5, 2025
Created high-impact POS displays with precise execution of mechanical files and compliance with print specs. Led redesign of graphic and structural elements to ensure consistency across packaging materials via color management. Managed recruitment, training, and project oversight, collaborating with cross-functional teams and vendors to improve production efficiency.
Creative Director at Idea Planet
January 1, 2023 - September 23, 2025
Led creative direction for Chick-fil-A Kids Meal programs, managing 40MM+ pieces annually, ensuring precise execution of mechanical files and adherence to print specifications. Engineered and designed trade show booths for Southwest Airlines, overseeing structural design and graphics, and liaising with vendors to maintain production quality. Developed concepts for 20th Century Fox promo partners, including retail POS and packaging, ensuring consistency across all packaging materials through effective color management and Pantone-to-INX conversions.
Senior Art Director at Group360
January 1, 2013 - September 23, 2025
Created high-impact POS displays for Dr Pepper Snapple Group products, ensuring precise execution of mechanical files and adherence to print specifications, boosting production quality. Led the rebranding of graphic and structural elements for Dr Pepper Snapple Group products, maintaining consistency across all packaging materials through effective color management. Managed team recruitment, training, and project oversight, collaborating with cross-functional teams and vendors to improve production efficiency.
Creative Director at Idea Planet
January 1, 2023 - September 23, 2025
Led creative direction for Chick-fil-A Kids Meal programs, managing 40MM+ pieces annually, ensuring precise execution of mechanical files and adherence to print specifications. Engineered and designed trade show booths for Southwest Airlines, overseeing structural design and graphics, and liaising with vendors to maintain production quality. Developed concepts for 20th Century Fox promo partners, including retail POS and packaging, ensuring consistency across packaging materials through effective color management and Pantone-to-INX conversions.
Senior Art Director at Group360 (In-House agency for Dr Pepper)
January 1, 2013 - September 23, 2025
Created high-impact POS displays for Dr Pepper Snapple Group products, ensuring precise execution of mechanical files and adherence to print specifications, boosting production quality. Led the rebranding of graphic and structural elements for Dr Pepper Snapple Group products, maintaining consistency across packaging materials through color management. Managed team recruitment, training, and project oversight, collaborating with cross-functional teams and vendors to improve production efficiency.

Education

Bachelor of Fine Arts, Graphic Design at University of North Texas
January 11, 2030 - September 3, 2025
Bachelor of Fine Arts in Graphic Design at University of North Texas
January 11, 2030 - September 5, 2025
Bachelor of Fine Arts at University of North Texas
January 11, 2030 - September 23, 2025
Bachelor of Fine Arts, Graphic Design at University of North Texas
January 11, 2030 - September 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Transportation & Logistics, Media & Entertainment, Professional Services