I am a seasoned Brand and Packaging Designer based in New York with comprehensive experience leading full-service brand design and creative strategy for agency clients and consumer brands. I specialize in creating logos, visual identity systems, packaging graphics, website/UI design, and custom typography, collaborating closely with strategists and creative teams to develop compelling brand assets and experiences. Throughout my career, I have worked with major corporations like Mastercard, Mondelez, Diageo, and Swanson Health, conceptualizing innovative campaigns and building strong brand worlds that resonate with consumers. My approach combines creative vision with practical execution, mentoring junior designers, guiding projects from briefs to final production, and consistently delivering high-quality work. I hold a BFA in Packaging Design with a minor in Creative Technology, and I am pursuing a certificate in Typeface Design at Cooper Union to further refine my skills. I am passionate about leveraging design to tell meaningful stories and elevate brands across print, digital, and experiential platforms.

Marisa Hagerty Wickizer

I am a seasoned Brand and Packaging Designer based in New York with comprehensive experience leading full-service brand design and creative strategy for agency clients and consumer brands. I specialize in creating logos, visual identity systems, packaging graphics, website/UI design, and custom typography, collaborating closely with strategists and creative teams to develop compelling brand assets and experiences. Throughout my career, I have worked with major corporations like Mastercard, Mondelez, Diageo, and Swanson Health, conceptualizing innovative campaigns and building strong brand worlds that resonate with consumers. My approach combines creative vision with practical execution, mentoring junior designers, guiding projects from briefs to final production, and consistently delivering high-quality work. I hold a BFA in Packaging Design with a minor in Creative Technology, and I am pursuing a certificate in Typeface Design at Cooper Union to further refine my skills. I am passionate about leveraging design to tell meaningful stories and elevate brands across print, digital, and experiential platforms.

Available to hire

I am a seasoned Brand and Packaging Designer based in New York with comprehensive experience leading full-service brand design and creative strategy for agency clients and consumer brands. I specialize in creating logos, visual identity systems, packaging graphics, website/UI design, and custom typography, collaborating closely with strategists and creative teams to develop compelling brand assets and experiences. Throughout my career, I have worked with major corporations like Mastercard, Mondelez, Diageo, and Swanson Health, conceptualizing innovative campaigns and building strong brand worlds that resonate with consumers.

My approach combines creative vision with practical execution, mentoring junior designers, guiding projects from briefs to final production, and consistently delivering high-quality work. I hold a BFA in Packaging Design with a minor in Creative Technology, and I am pursuing a certificate in Typeface Design at Cooper Union to further refine my skills. I am passionate about leveraging design to tell meaningful stories and elevate brands across print, digital, and experiential platforms.

See more

Work Experience

Senior Designer at Freelance Brand Design
January 1, 2024 - Present
Lead full-service brand design and creative strategy from initial concepts to print production for agency clients including Fenomenal and JxL Creative. Design logos, visual identity systems, brand worlds, brand guidelines and toolkits, packaging graphics, website/UI design, digital and print advertisements, illustrations, and custom typography across a variety of projects.
Middleweight Designer at Bulletproof
January 1, 2024 - September 3, 2025
Developed design assets, brand worlds, OOH advertising, and packaging concepts for consumer packaged goods brands such as Mondelez, Diageo, and Josh Cellars. Collaborated effectively with strategists, illustrators, motion designers, and visualizers to build comprehensive brand assets and expressions.
Middleweight Designer at Little Big Brands
December 31, 2022 - September 3, 2025
Owned the creative process from brief to execution for new-to-world vitamin brand WIO by Swanson Health, including packaging, key brand assets, and guidelines. Conceptualized and designed packaging and brand worlds for consumer brands including Ethel’s Baking Co, Buitoni, Thai Union, and Mymee Health.
Designer at Design Bridge
December 31, 2021 - September 3, 2025
Led design, illustration, and art direction for Mastercard's Gender Balance campaign and other B2B, D&I, and SG projects. Created and presented brand concepts for corporate clients such as Colgate-Palmolive, OneTouch, Infor, and IBM. Provided mentorship and design direction to junior designers and student interns.
Junior Designer at Design Bridge
January 1, 2020 - September 3, 2025
Designed the selected brand and packaging redesign of KY, including portfolio architecture and brand guidelines. Developed brand assets and packaging for legacy clients such as Kindercare, Colgate-Palmolive, Reckitt, Johnson & Johnson, and Diageo.

Education

Certificate in Typeface Design at Cooper Union
January 1, 2025 - September 3, 2025
BFA Packaging Design at Fashion Institute of Technology
January 1, 2018 - December 31, 2018
Course in Global Perspectives of Packaging Design at London and Amsterdam (FIT program)
January 1, 2016 - December 31, 2016
AAS Communication Design at Fashion Institute of Technology
January 1, 2016 - December 31, 2016

Qualifications

Type@Cooper Certificate in Typeface Design
January 1, 2025 - September 3, 2025

Industry Experience

Consumer Goods, Healthcare, Education, Professional Services, Retail