Multidisciplinary designer specializing in marketing collateral, long-form layout design, and cohesive brand identity development. Skilled in transforming complex concepts into visually compelling narratives across digital and print.

Carol Ribeiro

Multidisciplinary designer specializing in marketing collateral, long-form layout design, and cohesive brand identity development. Skilled in transforming complex concepts into visually compelling narratives across digital and print.

Available to hire

Multidisciplinary designer specializing in marketing collateral, long-form layout design, and cohesive brand identity development. Skilled in transforming complex concepts into visually compelling narratives across digital and print.

See more

Work Experience

Creative Marketing Specialist at TELUS Business
December 1, 2023 - Present
Planned, designed and delivered over 100 branded assets annually for integrated B2B marketing campaigns, maintaining visual consistency and brand identity across all channels. Produced multi-platform creative content including web pages, social posts, digital ads, and pitch decks, contributing to a 35% YoY increase in website traffic. Led creative and marketing execution of cross-channel design assets and content driving a 20% lift in LinkedIn engagement. Managed end-to-end design and content production for sales enablement, gated assets, and customer-facing webpages ensuring clarity, cohesion, and strong visual hierarchy. Collaborated cross-functionally with Brand, Product and Legal teams to deliver impactful external communications such as digital ads, one-pagers, and print collateral. Supported video content integration with visuals to elevate storytelling in digital campaigns.
Marketing Specialist at TELUS Business
December 1, 2023 - September 3, 2025
Executed and designed visual content for demand-generation campaigns spanning email, social, webinars, and paid channels. Created and maintained 15+ high-converting landing pages, 10 webinar series designs, and weekly branded social content aligned with GTM goals. Developed and designed sales collateral such as pitch decks, brochures, and case studies tailored to key verticals to support sales alignment and accelerate deal cycles. Supported the creation of social media visuals and static infographics tailored for organic and paid channels.
Content Marketer & Visual Designer at TELUS Business (Wappo)
July 1, 2021 - September 3, 2025
Led brand and content design strategy across blog, email, and social platforms ensuring visual and voice consistency across creative assets. Designed and launched multimedia campaigns resulting in a 120% increase in social media followers by blending compelling visuals with strategic messaging. Produced a steady cadence of blogs, infographics, and social designs boosting organic engagement and inbound interest across digital channels. Oversaw visual identity across digital channels managing asset libraries and evolving brand visuals to meet changing business goals. Maintained and enforced brand governance standards ensuring campaign adherence to visual identity and messaging guidelines.
Creative Marketing Manager at Sadhana Yoga Wear
August 1, 2019 - September 3, 2025
Led the ideation and development of all brand creative assets including apparel design, custom patterns, and social media content. Directed and produced all brand photoshoots overseeing concept, styling, and execution. Retouched and edited all imagery for e-commerce listings and advertising campaigns. Built and led social media and ad strategies designing brand assets and creative for digital campaigns across Brazil’s major marketplaces.
Creative Marketing Specialist at TELUS
December 1, 2023 - May 1, 2025
Designed high-impact sales presentations, webinars, ad campaigns, and internal communications using strong visual storytelling to align B2B audiences with TELUS initiatives.
Marketing Specialist at TELUS
July 1, 2021 - December 1, 2023
Conceptualized and designed email marketing campaigns, blending persuasive copy with on-brand visuals; maintained brand consistency across B2B tech webinars, landing pages, and social assets.
Marketing Manager at Sadhana Yoga Wear
January 1, 2017 - August 1, 2019
Supported business and marketing operations with a focus on brand identity and visual strategy; directed e-commerce design, production workflows, and marketing campaigns; designed social media visuals and advertising materials; contributed to expanding the sales team from 2 to 10.

Education

Bachelor of Business Administration (BBA) at UFN
January 11, 2030 - September 3, 2025
Postgraduate Certificate Strategic Marketing at PUCRS
January 11, 2030 - September 3, 2025
Certificate Graphic Design at 4ED School
January 11, 2030 - September 3, 2025
Bachelor of Business Administration (BBA) at UFN
January 11, 2030 - February 23, 2026
Postgraduate Certificate in Strategic Marketing at PUC RS
January 11, 2030 - February 23, 2026
Certificate Graphic Design at 4ED School
January 11, 2030 - February 23, 2026

Qualifications

Bachelor of Business Administration (BBA)
January 11, 2030 - February 23, 2026
Postgraduate Certificate in Strategic Marketing
January 11, 2030 - February 23, 2026
Certificate Graphic Design
January 11, 2030 - February 23, 2026

Industry Experience

Professional Services, Retail, Telecommunications, Software & Internet, Media & Entertainment