Carol Ribeiro

Designed high-impact sales presentations, webinars, ad campaigns, and internal communications using strong visual storytelling to align B2B audiences with TELUS initiatives.

Executed and designed visual content for demand-generation campaigns spanning email, social, webinars, and paid channels. Created and maintained 15+ high-converting landing pages, 10 webinar series designs, and weekly branded social content aligned with GTM goals. Developed and designed sales collateral such as pitch decks, brochures, and case studies tailored to key verticals to support sales alignment and accelerate deal cycles. Supported the creation of social media visuals and static infographics tailored for organic and paid channels.

Planned, designed and delivered over 100 branded assets annually for integrated B2B marketing campaigns, maintaining visual consistency and brand identity across all channels. Produced multi-platform creative content including web pages, social posts, digital ads, and pitch decks, contributing to a 35% YoY increase in website traffic. Led creative and marketing execution of cross-channel design assets and content driving a 20% lift in LinkedIn engagement. Managed end-to-end design and content production for sales enablement, gated assets, and customer-facing webpages ensuring clarity, cohesion, and strong visual hierarchy. Collaborated cross-functionally with Brand, Product and Legal teams to deliver impactful external communications such as digital ads, one-pagers, and print collateral. Supported video content integration with visuals to elevate storytelling in digital campaigns.