RL

Rodrigo Laffite

Available to hire

Hi, I'm Rodrigo Laffite, a dedicated professional with a rich background in content analysis, marketing, and digital media.

About

Hi, I’m Rodrigo Laffite, a dedicated professional with a rich background in content analysis, marketing, and digital media. Over the years, I’ve honed my skills to ensure quality and accuracy in digital advertising content, specializing in Google Ads across Portuguese and English languages. I enjoy diving into the details of content, optimizing algorithms, and working in fast-paced environments where delivering quality results on time is paramount.

In addition to my expertise in digital marketing and content production, I have a diverse experience ranging from teaching Portuguese to children and adults, writing and instructional design, to promotional marketing campaigns and client relationship management. I’m fluent in Portuguese and English, with intermediate skills in Spanish, and I bring a strong passion for leveraging my skills in digital tools and social media to deliver impactful communications and training.

  • 22 years' experience
  • Joined September 2025

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Education
  • Retail
  • Telecommunications

Work experience· 6 roles

Content Analyst · Vaco (Content Analyst @ Google)Feb 2024 – Sep 2025 · 1 yr 8 mos

Ensured the accuracy of Google Ads in Portuguese and English, analyzing grammar, factual correctness, readability, and other content aspects. Met daily targets to improve the quality of delivered work. Provided feedback for algorithm optimization and training, consistently meeting deadlines and working effectively in high-pressure environments.

Ads Quality Rater (English and Portuguese) · Zero Chaos (Google Ads Quality Rater)Jan 2017 – Sep 2025 · 8 yrs 9 mos

Analyzed and provided feedback on text, web pages, images, videos, and other information for Google. Reviewed results returned in specific search queries and rated them in terms of relevance.

Sales Associate · Sentinel PrintersJan 2014 – Sep 2025 · 11 yrs 9 mos

Promoted sales, handled client relationships and merchandising different types of products.

Web Writer · Sentinel PrintersJan 2014 – Sep 2025 · 11 yrs 9 mos
Writer/Instructional Designer · AfferoJan 2010 – Sep 2025 · 15 yrs 9 mos
Marketing Promoter (Internship) · Kraft Foods Brazil (Royal)Jan 2003 – Sep 2025 · 22 yrs 9 mos

Education

Degree in Journalism · University of Estácio de Sá – Rio de Janeiro, Brazil2006 – 2009
Degree in Marketing/Publicity · University of Unicarioca - Rio de Janeiro, Brazil2005 – 2008
Degree in Computer Science · Santa Monica High School - Rio de Janeiro, Brazil1997 – 2000

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