Hi, I'm Shay Dunn, a creative and data-driven social media strategist with over five years of experience crafting high-performing digital campaigns across Instagram, TikTok, YouTube, and Facebook. I specialize in growing engaged communities, developing meaningful influencer partnerships, and leading cross-platform content strategies that drive measurable ROI. I’m passionate about storytelling and social-first content production, and I thrive on collaborating with brand teams to align marketing objectives and create compelling campaigns. Whether producing viral video content or managing community engagement, I deliver impactful results for both organic and paid social media efforts.

Shay Dunn

Hi, I'm Shay Dunn, a creative and data-driven social media strategist with over five years of experience crafting high-performing digital campaigns across Instagram, TikTok, YouTube, and Facebook. I specialize in growing engaged communities, developing meaningful influencer partnerships, and leading cross-platform content strategies that drive measurable ROI. I’m passionate about storytelling and social-first content production, and I thrive on collaborating with brand teams to align marketing objectives and create compelling campaigns. Whether producing viral video content or managing community engagement, I deliver impactful results for both organic and paid social media efforts.

Available to hire

Hi, I’m Shay Dunn, a creative and data-driven social media strategist with over five years of experience crafting high-performing digital campaigns across Instagram, TikTok, YouTube, and Facebook. I specialize in growing engaged communities, developing meaningful influencer partnerships, and leading cross-platform content strategies that drive measurable ROI.

I’m passionate about storytelling and social-first content production, and I thrive on collaborating with brand teams to align marketing objectives and create compelling campaigns. Whether producing viral video content or managing community engagement, I deliver impactful results for both organic and paid social media efforts.

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Work Experience

Content Creator & Social Media Strategist at Freelance / Self-Employed
January 1, 2019 - Present
Built and manage an engaged community of 31K+ followers on Instagram with an 8% engagement rate and monthly reach up to 2 million. Lead content ideation, scripting, production, and editing for campaigns across Reels, TikTok, and YouTube, generating multiple viral campaigns with over 10 million views. Partner with national brands including Target, Zyrtec, Dean’s Country Fresh, and Cap’n Crunch. Track, analyze, and report KPIs such as impressions, reach, engagement, and conversions. Collaborate with brand marketing teams to ensure alignment with creative direction and brand guidelines. Provide daily management and engagement with community comments and messages.
Influencer Marketing & PR Consultant at Freelance / Self-Employed
January 1, 2022 - Present
Managed influencer campaigns for small businesses, including creator outreach, gifting logistics, and content brief alignment. Collaborated with clients to define campaign KPIs, analyze performance data, and optimize future campaigns. Designed and executed influencer events and programs to build brand awareness through social collaborations.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet