Claudia Guerrero

Developed and implemented internal and external communications strategies aligned with the agency's brand and goals. Created communication plans for promoting new travel packages, seasonal campaigns, and destination launches. Built and maintained relationships with media outlets, travel influencers, bloggers, and tourism boards. Oversaw creation of engaging content for websites, blogs, newsletters, and social media platforms. Maintained consistent tone and message across all channels. Developed key messaging for marketing campaigns, customer service interactions, and corporate partnerships.

Developed and executed communication strategies including digital fundraising campaigns, newsletters, and blog content to boost brand visibility. Created multimedia content such as social media posts, flyers, press releases, grant proposals, and pitch decks to engage key audiences. Led the Guayacán Giving Day campaign, reaching a $50,000 goal through strategic planning, event coordination, and stakeholder outreach. Secured sponsorships, managed sponsor relationships, drafted event agendas, and directed promotional efforts for major initiatives.

Covered government-convened press conferences and local news events, demonstrating adeptness in navigating diverse topics from entrepreneurship to politics, enriching community engagement and understanding. Authored three to four compelling news stories weekly, showcasing versatility in topics and a keen ability to capture the essence of local culture and politics. Conducted in-depth interviews with notable figures including mayors and internationally-acclaimed chefs, leveraging these interactions to produce stories that resonated with readers and highlighted community achievements.