I have over 10 years of experience in influencer marketing, working exclusively with top beauty brands. My expertise spans all levels of the marketing funnel from awareness to transactional, and I have a broad network among influencers, agencies, and agents in the Nordics. I am proud to have driven brands to #1 on social media in less than a year and to have planned and executed more than 300 influencer campaigns nationally and internationally. I am fluent in Danish and English, proficient in Swedish and Norwegian, and skilled in many digital marketing and content creation tools. I am a creative and innovative professional who enjoys change and progression, always ready for new challenges. I am reliable, systematic, and trustworthy with a quick learning ability and adaptability to fast-paced work environments. My background includes strategic digital marketing roles, branding, and influencer marketing leadership for renowned brands such as L'Oréal and Redken.

I have over 10 years of experience in influencer marketing, working exclusively with top beauty brands. My expertise spans all levels of the marketing funnel from awareness to transactional, and I have a broad network among influencers, agencies, and agents in the Nordics. I am proud to have driven brands to #1 on social media in less than a year and to have planned and executed more than 300 influencer campaigns nationally and internationally. I am fluent in Danish and English, proficient in Swedish and Norwegian, and skilled in many digital marketing and content creation tools. I am a creative and innovative professional who enjoys change and progression, always ready for new challenges. I am reliable, systematic, and trustworthy with a quick learning ability and adaptability to fast-paced work environments. My background includes strategic digital marketing roles, branding, and influencer marketing leadership for renowned brands such as L'Oréal and Redken.

Available to hire

I have over 10 years of experience in influencer marketing, working exclusively with top beauty brands. My expertise spans all levels of the marketing funnel from awareness to transactional, and I have a broad network among influencers, agencies, and agents in the Nordics. I am proud to have driven brands to #1 on social media in less than a year and to have planned and executed more than 300 influencer campaigns nationally and internationally. I am fluent in Danish and English, proficient in Swedish and Norwegian, and skilled in many digital marketing and content creation tools.

I am a creative and innovative professional who enjoys change and progression, always ready for new challenges. I am reliable, systematic, and trustworthy with a quick learning ability and adaptability to fast-paced work environments. My background includes strategic digital marketing roles, branding, and influencer marketing leadership for renowned brands such as L’Oréal and Redken.

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Language

Danish
Fluent
English
Fluent
Swedish
Advanced
Norwegian
Advanced

Work Experience

Social Brand Manager at PPD American Brands L'Oréal, Copenhagen, DK
January 1, 2025 - September 3, 2025
Created Redken's B2C Advocacy Strategy from scratch and executed all activities in-house. Accelerated Redken's Share of Influence in the Nordics from number 14 to number 1 within one year, balancing engagement and views distribution across all hair care brands. United Redken’s B2C Advocacy Strategy with annual media planning and introduced new tactics in PPD. Led and executed Redken's first-ever UGC media strategy across all funnel levels and led a UGC content creation project for Redken collaborations, achieving best-performing results.
Branding, Digital Media & Influencer Specialist / Senior Influencer Marketing Advisor at Represented by Bloggers Delight, Copenhagen, DK
May 1, 2022 - September 3, 2025
Planned and executed over 300 influencer campaigns nationally and internationally. Developed 360° strategies across platforms. Analyzed brand situations and planned influencer strategies based on client KPIs, brand identity, and values. Cooperated with PR, influencer, and media agencies nationally and internationally. Screened influencer profiles including micro, macro, and mega influencers. Negotiated budgets and contracts. Provided campaign evaluation and analysis. Served as keynote speaker at DK’s first influencer marketing strategy conference.
Digital Marketing and PR Manager at TRU app, San Francisco, US
May 1, 2017 - September 3, 2025
Planned and conducted overall content marketing strategy. Created an annual digital marketing strategy and visual brand identity across TRU’s platforms including blog, Instagram, and Facebook. Increased brand awareness and customer loyalty primarily through diverse marketing initiatives including content marketing, email marketing, and influencer marketing.
Sales and Service Consultant at Telenor / JTM, Aalborg, DK
September 1, 2011 - September 3, 2025
Responsible for meeting Telenor's daily sales quotas for telecommunications customers. Analyzed customer profiles to ensure satisfaction. Maintained internal cooperation and communication across departments.
Digital Marketing Manager at Momentum Academy, Copenhagen, DK
February 1, 2018 - September 3, 2025
Planned and conducted overall branding and marketing strategy. Created an annual digital marketing and content strategy. Established coherent brand identity visually and linguistically based on Momentum’s brand values. Increased number of new customers by more than 35% primarily through email marketing. Managed content marketing, email marketing and social media marketing.

Education

Bachelor in Communication and Digital Media at Aalborg University
September 1, 2013 - June 1, 2016
International Diploma Program, Marketing / Graduate at University of California, Berkeley
September 1, 2016 - April 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail