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I am a passionate product designer specializing in human-centered and AI-accelerated design systems that integrate systems thinking and user-centered research to drive strategy and execution. My expertise lies in designing intuitive interfaces, conducting user research, and collaborating cross-functionally to build scalable, accessible solutions that align user needs with business goals. Throughout my career, I have leveraged AI-driven tools to accelerate workflows, developed comprehensive design systems, and contributed to innovative product concepts with a focus on sustainable and accessible design. I thrive working independently or alongside engineers, data scientists, and product managers to create actionable, user-focused digital experiences.…I am a passionate product designer specializing in human-centered and AI-accelerated design systems that integrate systems thinking and user-centered research to drive strategy and execution. My expertise lies in designing intuitive interfaces, conducting user research, and collaborating cross-functionally to build scalable, accessible solutions that align user needs with business goals. Throughout my career, I have leveraged AI-driven tools to accelerate workflows, developed comprehensive design systems, and contributed to innovative product concepts with a focus on sustainable and accessible design. I thrive working independently or alongside engineers, data scientists, and product managers to create actionable, user-focused digital experiences.

Farzad R. Sadeghi

Product Designer, UX Designer, AI Strategy Consultant, +3

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I am a passionate product designer specializing in human-centered and AI-accelerated design systems that integrate systems thinking and user-centered research to drive strategy and execution. My expertise lies in designing intuitive interfaces, conducting user research, and collaborating cross-functionally to build scalable, accessible solutions that align user needs with business goals. Throughout my career, I have leveraged AI-driven tools to accelerate workflows, developed comprehensive design systems, and contributed to innovative product concepts with a focus on sustainable and accessible design. I thrive working independently or alongside engineers, data scientists, and product managers to create actionable, user-focused digital experiences.…I am a passionate product designer specializing in human-centered and AI-accelerated design systems that integrate systems thinking and user-centered research to drive strategy and execution. My expertise lies in designing intuitive interfaces, conducting user research, and collaborating cross-functionally to build scalable, accessible solutions that align user needs with business goals. Throughout my career, I have leveraged AI-driven tools to accelerate workflows, developed comprehensive design systems, and contributed to innovative product concepts with a focus on sustainable and accessible design. I thrive working independently or alongside engineers, data scientists, and product managers to create actionable, user-focused digital experiences.

Available to hire

I am a passionate product designer specializing in human-centered and AI-accelerated design systems that integrate systems thinking and user-centered research to drive strategy and execution. My expertise lies in designing intuitive interfaces, conducting user research, and collaborating cross-functionally to build scalable, accessible solutions that align user needs with business goals.

Throughout my career, I have leveraged AI-driven tools to accelerate workflows, developed comprehensive design systems, and contributed to innovative product concepts with a focus on sustainable and accessible design. I thrive working independently or alongside engineers, data scientists, and product managers to create actionable, user-focused digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Intermediate

Work Experience

Sr Product Designer at Tortus Studios

August 1, 2025 - Present

Partnered with Optionality.ai to design a human-centered design phase planning guide supporting two major initiatives: a Deal-Sourcing Tool and a Business Owner Landing Page. Combined systems thinking, AI-accelerated workflows, and user-centered research to shape strategy and execution.

Senior Product Designer at Geotab

April 30, 2025 - September 3, 2025

Designed user-focused solutions for a transportation analytics platform, leveraging telematics and mobility data. Combined research in Intelligent Transportation Systems (ITS) with cross-functional collaboration to turn complex datasets into tools supporting transportation system optimization. Created intuitive interfaces, conducted user research and usability testing, built and maintained a scalable design system, and integrated AI-driven workflows into customer-facing features.

Product Designer at IBM iX

June 30, 2024 - September 3, 2025

Designed world-class digital user experiences aligning client strategies with user needs and brand expression. Balanced business objectives, technical feasibility, and human-centered design to deliver scalable digital products, involving UI Design, UX Research, System Design, Usability Testing, and cross-functional collaboration.

Design Lead at Air Canada Cargo

April 30, 2022 - September 3, 2025

Led the revamp of the design system and website redesign, managing stakeholder workshops through successful launch. Established comprehensive standards for accessibility, usability, and brand alignment across platforms.

Junior Product Designer at Tangerine

April 30, 2023 - September 3, 2025

Main designer for socially responsible investing initiatives, adapting existing UX to incorporate sustainable themes. Contributed to future product concepts focusing on innovation and accessibility. Advocated for accessible and inclusive design practices across products, and contributed to the evolution of the Tangerine Design System.

Senior Product Designer at Geotab

April 30, 2025 - September 4, 2025

Designed user-focused solutions for a transportation analytics platform leveraging telematics and mobility data. Combined research in Intelligent Transportation Systems with cross-functional collaboration to transform complex datasets into customer tools optimizing transportation systems. Applied user research, usability testing, and built and maintained a scalable design system to unify platform experience. Collaborated with engineers, data scientists, and product managers to integrate AI-driven workflows into customer-facing features.

Product Designer at Tortus Studios

August 1, 2025 - Present

Partnered with Optionality.ai to design a Human-Centered Design Phase Planning Guide supporting two initiatives: a Deal-Sourcing Tool and a Business Owner Landing Page. Combined systems thinking, AI-accelerated workflows, and user-centered research to shape strategy and execution. Led discovery, ideation, and design across initiatives, developing personas, user journeys, and design-ops documentation to ground product decisions. Applied AI-driven tools to produce execution plans with clear time estimates and actionable outputs while collaborating cross-functionally and working independently.

Product Designer at IBM iX

June 30, 2024 - September 4, 2025

Designed world-class digital user experiences aligning client strategies with user needs and brand expression. Balanced business objectives, technical feasibility, and human-centered design to deliver scalable digital products. Conducted user research, usability testing, and maintained design systems. Collaborated with strategists, engineers, and sales teams, integrating AI-assisted design exploration to accelerate concept development and ensure seamless implementation.

Design Lead at Air Canada Cargo

April 30, 2022 - September 4, 2025

Led the revamp of the design system and website redesign from stakeholder workshops through to successful launch. Established comprehensive standards for accessibility, usability, and brand alignment across platforms. Championed cross-functional collaboration to enhance UX design, interaction design, accessibility, research, and design systems implementation.

Junior Product Designer at Tangerine

April 30, 2023 - September 4, 2025

Served as the main designer for socially responsible investing initiatives, adapting the bank’s existing UX to incorporate sustainable themes. Contributed to future product concepts focused on innovation and accessibility. Advocated for accessible and inclusive design practices, collaborated on the evolution of the Tangerine Design System, and conducted usability and interaction research to inform design decisions.