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I am an experienced marketing professional with a strong background in content creation, social media management, and influencer relations. Over the years, I have successfully led marketing campaigns, coordinated with influencers, and developed engaging digital content that resonates with diverse audiences. My work spans various industries including retail, fashion, and digital media. I have a passion for creative strategy and building meaningful community engagement through events and social networks, making me well-versed in both tactical execution and strategic planning.…I am an experienced marketing professional with a strong background in content creation, social media management, and influencer relations. Over the years, I have successfully led marketing campaigns, coordinated with influencers, and developed engaging digital content that resonates with diverse audiences. My work spans various industries including retail, fashion, and digital media. I have a passion for creative strategy and building meaningful community engagement through events and social networks, making me well-versed in both tactical execution and strategic planning.

Katrina Froelich

Marketing Strategist, Content Creator, Social Media Manager, +2

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I am an experienced marketing professional with a strong background in content creation, social media management, and influencer relations. Over the years, I have successfully led marketing campaigns, coordinated with influencers, and developed engaging digital content that resonates with diverse audiences. My work spans various industries including retail, fashion, and digital media. I have a passion for creative strategy and building meaningful community engagement through events and social networks, making me well-versed in both tactical execution and strategic planning.…I am an experienced marketing professional with a strong background in content creation, social media management, and influencer relations. Over the years, I have successfully led marketing campaigns, coordinated with influencers, and developed engaging digital content that resonates with diverse audiences. My work spans various industries including retail, fashion, and digital media. I have a passion for creative strategy and building meaningful community engagement through events and social networks, making me well-versed in both tactical execution and strategic planning.

Available to hire

I am an experienced marketing professional with a strong background in content creation, social media management, and influencer relations. Over the years, I have successfully led marketing campaigns, coordinated with influencers, and developed engaging digital content that resonates with diverse audiences.

My work spans various industries including retail, fashion, and digital media. I have a passion for creative strategy and building meaningful community engagement through events and social networks, making me well-versed in both tactical execution and strategic planning.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand and Content Manager at saf&co

November 30, 2024 - September 3, 2025

Managed brand presence across Twitter, Instagram, Facebook, and TikTok. Produced engaging, high-quality content for blog and podcast channels. Led community management efforts on social media and within a private networking platform to foster meaningful engagement. Organized and facilitated events with journalists to provide opportunities for community connection and industry insights.

Senior Account Executive at Blaze PR

February 28, 2023 - September 3, 2025

Developed creative press releases, media pitches, blog posts, award nominations, and event/launch strategies. Secured high-quality media and influencer placements consistently. Staffed media interviews with clients and conducted follow-ups with reporters. Maintained client communication as point person for multiple accounts, facilitated weekly client calls, oversaw junior staff research projects, and managed all client events with comprehensive recaps.

Senior Account Manager at Tough To Tame

September 30, 2020 - September 3, 2025

Led press outreach and secured meaningful coverage for clients. Developed communications and event strategies and provide guidance for clients. Created and managed influencer and press outreach plans. Demonstrated tactical proficiency in media relations including message development, event management, and effective spokesperson training for speeches and presentations.

Marketing Manager at Formé

October 31, 2020 - September 3, 2025

Led content creation process for all social and online marketing campaigns. Coordinated influencer relations, projects, and promotions. Designed, implemented, and supervised a summer internship program. Managed all social media accounts including Facebook, Instagram, Pinterest, and Twitter. Started as intern and promoted to full-time employee.

Social Media Summer Intern at GUESS?, Inc.

August 31, 2018 - September 3, 2025

Optimized social media accounts (Instagram, Facebook, Pinterest) for one-click sales. Regularly presented proposals to Vice President of Marketing on new social media strategies. Curated influencer content for reposting. Assisted in influencer trips and events including #DestinationGUESS and #GUESSIsland.