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I am a social media strategist and digital marketer with a passion for the music industry. As the founder of Social Strategy with Bailey, I help artists grow their audience through data-driven content, engagement strategies, and targeted ads. I have a proven track record of increasing views, followers, and streams on platforms like TikTok, Instagram, and Meta. My expertise lies in creating high-performing short-form content tailored to each artist's brand. I am skilled in analytics and platform-native campaigns that drive engagement and conversion, while managing client relationships to deliver customized strategies and creative direction.…I am a social media strategist and digital marketer with a passion for the music industry. As the founder of Social Strategy with Bailey, I help artists grow their audience through data-driven content, engagement strategies, and targeted ads. I have a proven track record of increasing views, followers, and streams on platforms like TikTok, Instagram, and Meta. My expertise lies in creating high-performing short-form content tailored to each artist's brand. I am skilled in analytics and platform-native campaigns that drive engagement and conversion, while managing client relationships to deliver customized strategies and creative direction.

Bailey Koozer

Social Media Freelancer, Marketing Strategist, Digital Marketer, +2

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I am a social media strategist and digital marketer with a passion for the music industry. As the founder of Social Strategy with Bailey, I help artists grow their audience through data-driven content, engagement strategies, and targeted ads. I have a proven track record of increasing views, followers, and streams on platforms like TikTok, Instagram, and Meta. My expertise lies in creating high-performing short-form content tailored to each artist's brand. I am skilled in analytics and platform-native campaigns that drive engagement and conversion, while managing client relationships to deliver customized strategies and creative direction.…I am a social media strategist and digital marketer with a passion for the music industry. As the founder of Social Strategy with Bailey, I help artists grow their audience through data-driven content, engagement strategies, and targeted ads. I have a proven track record of increasing views, followers, and streams on platforms like TikTok, Instagram, and Meta. My expertise lies in creating high-performing short-form content tailored to each artist's brand. I am skilled in analytics and platform-native campaigns that drive engagement and conversion, while managing client relationships to deliver customized strategies and creative direction.

Available to hire

I am a social media strategist and digital marketer with a passion for the music industry. As the founder of Social Strategy with Bailey, I help artists grow their audience through data-driven content, engagement strategies, and targeted ads. I have a proven track record of increasing views, followers, and streams on platforms like TikTok, Instagram, and Meta.

My expertise lies in creating high-performing short-form content tailored to each artist’s brand. I am skilled in analytics and platform-native campaigns that drive engagement and conversion, while managing client relationships to deliver customized strategies and creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Founder & Digital Marketing Specialist at Social Strategy with Bailey

January 1, 2024 - Present

Founded and scaled a boutique agency focusing on independent artists' growth through data-driven content strategy, paid ads, and platform-specific campaigns. Led social media efforts for clients such as Frankie Moody and Rachel McIntyre Smith, achieving over 600% view growth and thousands of new monthly listeners. Produced high-performing short-form content for TikTok, Instagram, Meta, and YouTube driving follower and engagement spikes. Managed ad campaigns on TikTok and Meta, boosting reach, conversions, and stream counts on lean budgets. Built and maintained strong client relationships, managing up to 7 accounts simultaneously with customized strategy, reporting, and creative direction.

Digital Brand Management Intern at Get Engaged Media

December 31, 2023 - September 3, 2025

Created and executed audience-focused content strategies to increase engagement across digital platforms. Wrote copy for social media and marketing materials while researching trends to inform content planning. Supported campaign development through reporting, content research, and marketing analysis. Shadowed senior marketers and collaborated with team members to expand digital presence and gain hands-on industry experience.