I am a creative marketing specialist with cross-industry experience in events, education, and gaming. I am skilled in graphic design, content creation, and campaign support, with a strong understanding of both creative execution and marketing strategy. I excel at managing stakeholder relationships, translating needs into impactful visuals and content while maintaining high standards of quality and brand alignment. Over the years, I have designed marketing materials, managed digital campaigns, and supported event marketing efforts, leading to increased participant engagement and user acquisition. I am passionate about visual storytelling and consistently ensure brand consistency across digital and print platforms, leveraging my expertise in software tools such as Adobe Creative Suite and Microsoft Office to deliver effective marketing solutions.

Nicole Tan Hwee Fen

I am a creative marketing specialist with cross-industry experience in events, education, and gaming. I am skilled in graphic design, content creation, and campaign support, with a strong understanding of both creative execution and marketing strategy. I excel at managing stakeholder relationships, translating needs into impactful visuals and content while maintaining high standards of quality and brand alignment. Over the years, I have designed marketing materials, managed digital campaigns, and supported event marketing efforts, leading to increased participant engagement and user acquisition. I am passionate about visual storytelling and consistently ensure brand consistency across digital and print platforms, leveraging my expertise in software tools such as Adobe Creative Suite and Microsoft Office to deliver effective marketing solutions.

Available to hire

I am a creative marketing specialist with cross-industry experience in events, education, and gaming. I am skilled in graphic design, content creation, and campaign support, with a strong understanding of both creative execution and marketing strategy. I excel at managing stakeholder relationships, translating needs into impactful visuals and content while maintaining high standards of quality and brand alignment.

Over the years, I have designed marketing materials, managed digital campaigns, and supported event marketing efforts, leading to increased participant engagement and user acquisition. I am passionate about visual storytelling and consistently ensure brand consistency across digital and print platforms, leveraging my expertise in software tools such as Adobe Creative Suite and Microsoft Office to deliver effective marketing solutions.

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Work Experience

Multimedia Specialist, Senior Executive at National University of Singapore, Institute of System Science (NUS - ISS)
December 1, 2023 - Present
Designed and managed EDM campaigns and website banners, resulting in a 51% increase in participant engagement. Developed digital and print marketing materials for major tech events attracting over 390 participants. Liaised with internal stakeholders and vendors to ensure smooth marketing executions. Provided event photography and visual storytelling for social media and promotional use. Managed branding consistency across social media, websites, and promotional content. Supported updating website content, building course pages, and maintaining program data sheets to ensure accurate online representation.
Creative Designer at Gumi Asia Pte. Ltd.
September 1, 2021 - September 4, 2025
Designed marketing assets, banners, and promotional materials for global games such as Final Fantasy Brave Exvius and War of the Visions. Created targeted banners and digital ads to boost player engagement and retention. Produced marketing videos supporting game launches and seasonal campaigns. Designed branded merchandise and materials for exhibitions. Provided creative direction and mentorship to junior designers and interns.
2D Graphic Designer at iFun Games Pte. Ltd.
September 1, 2023 - September 4, 2025
Designed and optimized digital marketing materials to enhance branding and online engagement. Led website design for multiple games, achieving over 1,500 new user acquisitions. Created static and animated marketing banners for user acquisition and social campaigns across various slot game titles. Produced marketing videos supporting launches and promotions. Developed corporate branding assets ensuring consistency across campaigns and digital storefronts. Achieved a marketing visuals engagement with a 1.9% click-through rate.
Freelance Creative Designer at Self-employed
January 1, 2018 - Present
Designed marketing and promotional materials for educational institutions, cultural organizations, and corporate clients. Developed social media and website banners to promote public and student engagement events. Collaborated with PA Group on stamp design projects including conceptualization, cultural research, and brand alignment. Maintained brand consistency while delivering visually compelling materials across platforms, aligning with client brand identities and marketing objectives.

Education

Bachelor’s In Fine Arts in Digital Art and Animation at Digipen Institute of Technology, Singapore
September 1, 2013 - December 1, 2017
Diploma in Multimedia & Animation at Ngee Ann Polytechnic, Singapore
April 1, 2010 - May 1, 2013

Qualifications

Certificate in Copywriting
July 1, 2021 - September 4, 2025

Industry Experience

Education, Gaming, Media & Entertainment, Professional Services