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I am a versatile civil engineer and marketing strategist with a strong foundation in engineering and a drive to build a career in digital marketing, PR, and event management. I have experience in social media growth, content creation, brand storytelling, and event execution. I am passionate about combining personal storytelling with creative marketing strategies to drive engagement and results. Skilled at managing cross-functional teams, executing campaigns, and communicating with stakeholders. With a background in civil engineering and a specialization in geospatial and machine learning approaches to flood risk management, I bring a unique technical perspective to marketing and brand management. I thrive in roles that allow me to blend technical knowledge with creativity to deliver impactful brand and marketing solutions.…I am a versatile civil engineer and marketing strategist with a strong foundation in engineering and a drive to build a career in digital marketing, PR, and event management. I have experience in social media growth, content creation, brand storytelling, and event execution. I am passionate about combining personal storytelling with creative marketing strategies to drive engagement and results. Skilled at managing cross-functional teams, executing campaigns, and communicating with stakeholders. With a background in civil engineering and a specialization in geospatial and machine learning approaches to flood risk management, I bring a unique technical perspective to marketing and brand management. I thrive in roles that allow me to blend technical knowledge with creativity to deliver impactful brand and marketing solutions.

Parul Reddy

Project Manager, Content Creator, Social Media Manager, +2

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I am a versatile civil engineer and marketing strategist with a strong foundation in engineering and a drive to build a career in digital marketing, PR, and event management. I have experience in social media growth, content creation, brand storytelling, and event execution. I am passionate about combining personal storytelling with creative marketing strategies to drive engagement and results. Skilled at managing cross-functional teams, executing campaigns, and communicating with stakeholders. With a background in civil engineering and a specialization in geospatial and machine learning approaches to flood risk management, I bring a unique technical perspective to marketing and brand management. I thrive in roles that allow me to blend technical knowledge with creativity to deliver impactful brand and marketing solutions.…I am a versatile civil engineer and marketing strategist with a strong foundation in engineering and a drive to build a career in digital marketing, PR, and event management. I have experience in social media growth, content creation, brand storytelling, and event execution. I am passionate about combining personal storytelling with creative marketing strategies to drive engagement and results. Skilled at managing cross-functional teams, executing campaigns, and communicating with stakeholders. With a background in civil engineering and a specialization in geospatial and machine learning approaches to flood risk management, I bring a unique technical perspective to marketing and brand management. I thrive in roles that allow me to blend technical knowledge with creativity to deliver impactful brand and marketing solutions.

Available to hire

I am a versatile civil engineer and marketing strategist with a strong foundation in engineering and a drive to build a career in digital marketing, PR, and event management. I have experience in social media growth, content creation, brand storytelling, and event execution. I am passionate about combining personal storytelling with creative marketing strategies to drive engagement and results. Skilled at managing cross-functional teams, executing campaigns, and communicating with stakeholders.

With a background in civil engineering and a specialization in geospatial and machine learning approaches to flood risk management, I bring a unique technical perspective to marketing and brand management. I thrive in roles that allow me to blend technical knowledge with creativity to deliver impactful brand and marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Hindi

Fluent

Telugu

Fluent

Work Experience

Social Media Manager at Super Chennai

June 30, 2025 - September 4, 2025

Directed the social media strategy and content creation for a culture-driven creative and community brand. Developed high-engagement content blending local humor, design, and internet culture. Managed content calendars, reel production, copywriting, and engagement to maintain a consistent brand tone. Contributed to campaign ideation, merch launches, pop-up coverage, and creator community building.

Brand & Launch Consultant at CHĀ Wellness

June 30, 2025 - September 4, 2025

Led the launch of a D2C matcha wellness brand from end-to-end including visual identity, packaging, website setup, product development, and launch operations. Successfully launched via pop-up and D2C store achieving over 100 sales in the opening weekend. Managed marketing, influencer seeding, offline activations, and coordinated logistics and digital setup.

Social Media Manager at Super Chennai

June 30, 2025 - September 4, 2025

Led social media strategy and content creation for a culture-driven creative community brand. Developed high-engagement content blending local humor, design, and internet culture, doubling Instagram engagement. Managed content calendars, reel production, copywriting, and day-to-day engagement. Maintained consistent and culturally resonant brand tone. Contributed to campaign ideation, merch drops, pop-up coverage, and creator community building to expand brand visibility across South India.

Brand & Launch Consultant at CHÃ

June 30, 2025 - September 4, 2025

Led the launch of a D2C matcha wellness brand focused on wellness-conscious consumers. Managed end-to-end brand building from visual identity, packaging, and website setup to product development and launch operations. Successfully launched the brand via physical pop-ups and D2C store achieving 100+ sales in the first weekend. Executed marketing, influencer seeding, offline activation strategy, and coordinated production, logistics, and digital setup. Developed partnerships for brand seeding and traction.

Content Creator & Digital Marketer at paru1red

November 1, 2024 - Present

Create and manage social media content and digital marketing initiatives for a personal brand with 15.9K followers. Responsible for content creation including photography, videography, and editing to enhance brand visibility and engagement with audience. Develops and executes social media strategies to improve brand presence.

Content Creator & Digital Marketer at paruIredd / freelance

November 1, 2024 - Present

Created and managed social media content for a personal brand with 15.9K followers. Specialized in lifestyle, fashion, and food content, collaborating with brands for sponsored content and influencer promotions. Produced high-quality photography, videography, and advanced editing. Developed and executed social media strategies to enhance brand visibility. Managed brand partnerships, influencer outreach, audience engagement, and optimized campaign performance through analytics.

Engineering Intern at Baashyam

September 30, 2024 - September 4, 2025

Gained exposure to structural execution and real-time site processes. Assisted with basic tasks during early construction stages to understand on-site management.

Engineering Intern at Baashyam

September 1, 2024 - Present

Gained exposure to structural execution and real-time site processes. Assisted with basic tasks during early construction stages to understand site coordination and operational workflows.

Social Media Manager at Slime Space

May 31, 2024 - September 4, 2025

Managed social media strategies and content creation to grow brand visibility and engagement.

Social Media Manager at Slime Space

May 31, 2023 - September 4, 2025

Managed social media platforms, growing brand visibility, managing influencer collaborations, and creating engaging content. Analyzed campaign performance and optimized content to maximize reach. Responsible for editing and producing reels and branded video content.