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Hi, I’m He Wang. I’ve spent 10+ years building marketing and business development programs across internet platforms, MCN agencies, and consumer brands. I specialize in monetization through content strategies, IP development, and cross-brand collaborations that turn ideas into revenue. I’ve led multiple launches and campaigns that sold out and driven live-stream GMV into the RMB millions, supported by a vast network of 200+ KOLs and celebrities. I’m skilled at turning partnerships into measurable growth and translating brand goals into creative, results-driven programs.…Hi, I’m He Wang. I’ve spent 10+ years building marketing and business development programs across internet platforms, MCN agencies, and consumer brands. I specialize in monetization through content strategies, IP development, and cross-brand collaborations that turn ideas into revenue. I’ve led multiple launches and campaigns that sold out and driven live-stream GMV into the RMB millions, supported by a vast network of 200+ KOLs and celebrities. I’m skilled at turning partnerships into measurable growth and translating brand goals into creative, results-driven programs.

He Wang

Content Producer, Project Manager, Marketing Strategist, +3

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Hi, I’m He Wang. I’ve spent 10+ years building marketing and business development programs across internet platforms, MCN agencies, and consumer brands. I specialize in monetization through content strategies, IP development, and cross-brand collaborations that turn ideas into revenue. I’ve led multiple launches and campaigns that sold out and driven live-stream GMV into the RMB millions, supported by a vast network of 200+ KOLs and celebrities. I’m skilled at turning partnerships into measurable growth and translating brand goals into creative, results-driven programs.…Hi, I’m He Wang. I’ve spent 10+ years building marketing and business development programs across internet platforms, MCN agencies, and consumer brands. I specialize in monetization through content strategies, IP development, and cross-brand collaborations that turn ideas into revenue. I’ve led multiple launches and campaigns that sold out and driven live-stream GMV into the RMB millions, supported by a vast network of 200+ KOLs and celebrities. I’m skilled at turning partnerships into measurable growth and translating brand goals into creative, results-driven programs.

Available to hire

Hi, I’m He Wang. I’ve spent 10+ years building marketing and business development programs across internet platforms, MCN agencies, and consumer brands. I specialize in monetization through content strategies, IP development, and cross-brand collaborations that turn ideas into revenue.

I’ve led multiple launches and campaigns that sold out and driven live-stream GMV into the RMB millions, supported by a vast network of 200+ KOLs and celebrities. I’m skilled at turning partnerships into measurable growth and translating brand goals into creative, results-driven programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Intermediate

Work Experience

Operations Manager at Wanderandwalk Co., Ltd.

July 1, 2025 - September 4, 2025

Led the end-to-end design and sales of core products by analyzing user scenarios focused on city walks, resulting in rapid product sells outs. Spearheaded brand creative planning and execution across platforms such as Redbook and Taobao, increasing followers by thousands and organizing offline events drawing tens of thousands of visitors. Managed full-platform content operations, with stable live stream audiences and strong sales performance, establishing the brand as a lifestyle advocate.

Operations Manager at Kingsoft Software

February 1, 2023 - September 4, 2025

Collaborated with business teams to introduce more than 100,000 cutting-edge content templates and materials for various industries, enhancing user engagement and purchases. Organized IP campaigns including a partnership with the TV series 'Twenty Your Life On' to boost daily active users and downloads.

Operations Supervisor at Yixiang Tiankai Culture Media Co., Ltd.

December 1, 2021 - September 4, 2025

Managed the 'Meike Fangwu' project planning and coordination, generating annual revenue exceeding 50 million CNY. Implemented commercial short video projects including collaborations with celebrity makeup artist Tang Yi, achieving significant sales in short launch times. Planned cross-industry brand collaborations and content sales strategies, including live streams that resulted in products sold out and high GMV figures.

Operations at Lizhi Network Technology Co., Ltd. (Lizhi App)

May 1, 2020 - September 4, 2025

Organized voice anchor competitions and thematic events enhancing user and anchor engagement, resulting in millions of new followers and substantial increases in program listenership. Also coordinated offline anchor tours, voice events, and large-scale music festivals with effective topic planning tied to trending issues and holidays.

Operations at Guangdong Content Culture Media Co., Ltd.

May 1, 2017 - September 4, 2025

Designed and executed over 70 commercial offline events generating over 32 million CNY in revenue for clients. Notably planned an international English communication competition organized by the National University of Singapore in China, resulting in 5 million CNY revenue.

Manager at Wanderandwalk Co.,Ltd

July 1, 2023 - August 1, 2025

Celebrity & KOL Collaboration: Built a database of 200+ fashion bloggers and artists; negotiated seeding, live streaming, and social-media content partnerships, contributing to a 120% rise in brand search popularity. Creative Campaign Execution: Directed product launches and live-stream events, overseeing scriptwriting and process control, helping the brand rank on Xiaohongshu's Fashion Leaderboard. Channel Development: Drove offline market expansion by securing brand participation in pop-up markets and entry into premium multi-brand concept stores. Social Media Growth: Managed the official Xiaohongshu account, achieving a 3k+ follower increase in one month and selling out two key product lines within one week via viral content.

Business Operations Manager at Kingsoft Software

February 1, 2022 - February 1, 2023

Vertical Industry Partnerships: Led supply chain and content acquisition for legal and workplace sectors; built a library of 100k+ authoritative resources, significantly enhancing high-net-worth user retention with RMB 1.9M in GMV conversion. Brand IP & Cross-Marketing: Led cross-brand collaborations, notably a deep marketing partnership with the TV series Twenty Your Life On; boosted brand exposure and youth market share via viral hashtag campaigns, peaking DAU at 80k+.

Operations Supervisor at Yixiangtiankai Culture Media Co.,Ltd

June 1, 2020 - December 1, 2021

Revenue Growth Management: Directed the 'Meike Fangwu' project under Rebecca's agency; managed short-video matrix marketing and brand strategies, achieving over RMB 50M in annual revenue across fashion, home, and female-oriented sectors. IP Development & Strategy: Onboarded top-tier IPs (e.g., Tang Yi) and facilitated a high-burst project that generated RMB 1.5M within 1.5 hours through precise market positioning and visual packaging. Integrated Marketing Communications: Led cross-industry brand alliances and celebrity PR, enhancing the commercial value of signed IPs through offline art exhibitions and fashion magazine shoots, contributing to RMB 5M+ in partnership revenue.

Operations at Lizhi Network Co.,Ltd

June 1, 2017 - May 1, 2020

Content Operations & Growth: Spearheaded the 'Voice Travel' campaign for audio social dynamics, driving 3.5M+ user growth and an 80% increase in listener engagement. Large-scale Event Marketing: Orchestrated the 'Voice Festival' (1,000+ attendees); coordinated celebrities and KOLs to significantly boost brand social media buzz and user activity.

Operations at Guangdong Content Culture Media

August 1, 2014 - May 1, 2017

Creative Campaign Design: Developed creative concepts and proposals for 70+ commercial events, generating cumulative commercial value of RMB 32M+ for clients. International Project Execution: Managed the China-based promotion and execution of the National University of Singapore (NUS) International English Competition, achieving RMB 5M in single-project revenue.

Junior Actor Commercial Agent

August 1, 2025 - December 1, 2025

Identified brand partnerships aligned with talent image, secured seeding collaborations, and coordinated filming schedules and production logistics.

Live Stream Lead at Beijing International Fashion Week

September 1, 2023 - September 30, 2023

Independent management of runway live streaming operations and team coordination during Fashion Week; achieved peak concurrent viewership of 500k+.