I’m a versatile content writer, SEO specialist, and marketing automation practitioner with close to two decades of experience crafting clear, compelling, and well-researched content for global brands and public-facing campaigns. I excel at translating complex, technical subjects into accessible narratives for diverse audiences, with hands-on experience in Marketo, HubSpot, and Salesforce. I’ve collaborated across editorial, product, and creative teams and specialize in technology, fintech, education, and B2B sectors from my base in Singapore.…

Margaret Zhang Jialing

PRO

I’m a versatile content writer, SEO specialist, and marketing automation practitioner with close to two decades of experience crafting clear, compelling, and well-researched content for global brands and public-facing campaigns. I excel at translating complex, technical subjects into accessible narratives for diverse audiences, with hands-on experience in Marketo, HubSpot, and Salesforce. I’ve collaborated across editorial, product, and creative teams and specialize in technology, fintech, education, and B2B sectors from my base in Singapore.…

Available to hire

I’m a versatile content writer, SEO specialist, and marketing automation practitioner with close to two decades of experience crafting clear, compelling, and well-researched content for global brands and public-facing campaigns.

I excel at translating complex, technical subjects into accessible narratives for diverse audiences, with hands-on experience in Marketo, HubSpot, and Salesforce. I’ve collaborated across editorial, product, and creative teams and specialize in technology, fintech, education, and B2B sectors from my base in Singapore.

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Language

English
Fluent
Chinese
Fluent

Work Experience

SEO Content Writer & Copywriter at Meshy AI
January 1, 2026 - Present
Researched and wrote long-form SEO articles on 3D AI technology, generative design tools, text-to-3D workflows, and creative industry applications; conducted keyword research and structured content to address user intent at informational and commercial funnel stages; applied on-page SEO best practices including optimized title tags and meta descriptions, heading hierarchy, internal linking, and image alt text; collaborated with product and editorial teams to reflect platform features and updates; edited and proofread for grammar, factual accuracy, and brand voice; maintained content calendar and met publication deadlines across multiple briefs.
SEO Content Writer & Copywriter at Airwallex
January 1, 2025 - December 31, 2026
Produced SEO-optimised blog posts, explainer guides, and long-form articles covering cross-border payments, SME financial management, FX considerations, and APAC regulatory topics; conducted in-depth research to ensure content accuracy and usefulness for business readers; developed content structured around target keywords and search intent, incorporating keyword clustering, internal linking strategies, and structured headings; collaborated with marketing to align content themes with product messaging and audience segmentation; maintained brand voice across a high volume of deliverables with tight turnaround times; contributed to SEO strategy with topic gaps and competitive insights.
Copywriter at SkillsFuture Exhibition
January 1, 2025 - December 31, 2025
Developed public-facing exhibition copy for SkillsFuture’s 2025 event, translating workforce development and lifelong learning themes into clear, approachable language; wrote wall text, exhibit panel copy, section introductions, and supporting promotional materials; collaborated with event and design teams to fit copy within spatial and visual constraints; ensured messaging was engaging, accurate, and aligned with national education goals.
Content Strategist & Copywriter at SoftServe
January 1, 2022 - December 31, 2025
Developed ABM content assets for strategic accounts in BFSI and manufacturing verticals, including whitepapers, thought leadership articles, executive messaging frameworks, and customised content kits tailored to different buyer personas and deal stages; wrote and edited campaign copy for SoftServe’s presence at Singapore FinTech Festival 2024–2025; produced research-backed long-form content on digital transformation, AI adoption, and cybersecurity for GovTech-aligned and financial services clients; collaborated with sales, marketing, and partner teams across APAC to localise and maintain consistent positioning; managed multiple content briefs simultaneously and met deadlines.
SEO Content Writer & Copywriter at Meshy AI
January 1, 2024 - January 1, 2025
Researched and authored long-form SEO articles covering 3D AI technology, generative design tools, text-to-3D workflows, and creative industry applications; targeted both technical practitioners and non-technical readers. Conducted keyword research, structured content for informational and commercial funnel stages, applied on-page SEO best practices (title tags, meta descriptions, headings, internal links, image alt text), and collaborated with product and editorial teams to reflect platform features; edited for accuracy and brand voice; managed content calendar and deadlines.
SEO Content Writer & Copywriter at Airwallex
January 1, 2024 - January 1, 2025
Produced SEO-optimised blog posts, explainer guides, and long-form articles on cross-border payments, SME financial management, FX considerations, and APAC regulatory topics. Conducted in-depth fintech research; used keyword clustering, internal linking strategies, and structured headings. Worked with marketing to align content themes with product messaging and audience segmentation; maintained brand voice under tight deadlines; contributed to SEO strategy with topic gaps and competitor insights.
Content Strategist & Copywriter at SoftServe
January 1, 2023 - January 1, 2025
Developed ABM content assets for strategic APAC accounts in BFSI and manufacturing; built and managed HubSpot email nurture workflows, writing sequence copy, subject lines, and CTAs; configured lead scoring and synced data to Salesforce; created landing pages and gated content forms; wrote copy for SoftServe's FinTech Festival campaigns; produced research-backed content on digital transformation, AI adoption, and cybersecurity; collaborated with sales, marketing, and partner teams across APAC; managed multiple briefs and deadlines.

Education

Bachelor of Commerce (Marketing and Public Relations) at Curtin University of Technology
March 1, 2007 - December 31, 2008
International Diploma in Business Administration (Marketing) at Singapore Polytechnic
January 1, 2002 - December 31, 2005
Bachelor of Arts — Public Relations & Marketing at Curtin University of Technology
January 11, 2030 - June 7, 2026
Bachelor of Arts at Curtin University of Technology
January 11, 2030 - June 7, 2026

Qualifications

PR & Marketing degree
January 11, 2030 - June 7, 2026
Bachelor of Arts in Public Relations & Marketing
January 11, 2030 - June 7, 2026

Industry Experience

Financial Services, Consumer Goods, Manufacturing, Professional Services, Energy & Utilities, Software & Internet, Government, Education, Media & Entertainment